eCommerce Cosmos

In A/B testing we trust. Stories of conversions told on the Tumblr.

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With data from Business Insider and SEJ Tumblr is an interesting social media network to say the least. Here are some fun facts.

Tumblr users are young, hip, creative and best of all — incredibly engaged.

Tumblr has 25,063,751 unique visitors per month and ranks #37 on the top sites per Quantcast.

Among 13-25 year-olds, Tumblr is more popular than Facebook.

16% of Tumblr visitors are Hispanic, which is more than 7% of the 9% average.

Overall, Hispanics and African-Americans make up 29% of Tumblr’s audience.

The average visit on Tumblr is around 14 minutes, which is more than on Facebook and Twitter.

Watch the 3 min video on how to increase eCommerce Sales with Tumblr.

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Not a bad view from the office today! #ecommerce (at eCommerceCosmos.com)

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The amazing Florida weather never ceases to amaze us. (at eCommerceCosmos.com)

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CEO of @alibaba Jonathan Lu (at eCommerceCosmos.com)

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One of the brands we encourage all partners to model themselves after. A superior product and customer service team does wonders for customer loyalty @bonobos (at eCommerceCosmos.com)

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Can't complain about work when this is your backyard. #eCommerce #email #marketing (at eCommerceCosmos.com)

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Did everyone have a good time at the 104th annual National Retail federation convention and expo? Hopefully you are filled with inspiration and new ideas for record breaking 2015!

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If you are serious about building your online presence you need to check out this course. #Repost @passiontribe 
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Learn how to craft an email marketing content calendar. A step by step guide to planing 2015's emails (at ecommercecosmos.com/blog)

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Co working cafés (at ecommercecosmos.com/blog)

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Love coworking

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Hanging with the talented folks at #theLab #Miami (at eCommerceCosmos.com)

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eCommerce Email Marketing Essentials. Inviting our Instagram followers to exclusive access to this Free 8 day email marketing course. Sign up via the link in our bio via Instagram http://ift.tt/1ssxAdZ

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These A/B Tests increased VeggieTales's revenue by 38% per visitor.

17.4% increase in revenue per category page visitor

13.9% increase in revenue per product page visitor

14.3% increase in revenue per checkout page visitor

36.8% increase in revenue per homepage visitor with social media changes

28.1% increase in revenue per mobile visitor

Read more details @ http://blog.optimizely.com/2014/04/28/ab-tests-that-increase-revenue-per-visitor-for-veggietales-by-38/

[ecommercecosmos]

Nice one listrak: compares 2013 vs 2014 Thanksgivings

View this infographic full size.

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Results: Without the banner, VeggieTales’ category pages produced a 17.4% increase in RPV.

Statistical Confidence Level: 95.3%

See the results

@ http://blog.optimizely.com/2014/04/28/ab-tests-that-increase-revenue-per-visitor-for-veggietales-by-38

[ecommercecosmos]

1st Variation - Categories in a grid pattern

2nd Variation - Categories in a stacked list view.

Which one do you think won?

The list view brought SpinLife a 16.1% lift in sales conversion rate. 

But remember, just because the list view brought SpinLife more sales, doesn’t mean it will work for your site. In another test WiderFunnel ran for eBay, for example, the winning variation was a tiled view. There are enough variables that can impact that there’s no one guaranteed “best” approach. The only “best practice” is a “test practice.”

See the entire case study @ http://www.widerfunnel.com/proof/case-studies/e-commerce-product-category-page-ab-test-example