EFFECTIVE PERSUASION

Developing ethical, relationship- and trust-driven sales professionals.

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Great graphic content for those of you engaging in sales training as you move forward in your careers!

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7 Ways to SEO Your LinkedIn Account

Great tips for using SEO tactics on your LinkedIn profile - helpful for job hunters!

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3 Ways to Avoid Sales Burnout

How to continuously improve to avoid burnout - great tips!

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Obliterate Your Competition With These 7 Unstoppable Differentiators

Great summary of tactics for dealing with sales resistance!

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3 Behaviors That Drive Successful Salespeople

As we’ve talked about, spending value-driven, quality, solution-focused time with customers is key to driving sales - but are you surprised to see the other two that have nothing to do with customers as the remaining key behaviours consistently correlated with driving sales?

If you were in class today, you shouldn’t be!

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Aligning Strategy and Sales

Frank Cespedes from HBS talks about how to connect your business strategy and your sales strategy - strategy without flawless execution is just a binder on a desk!

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While his books and essays offer more depth, this serves as an intro into his work - often considered a pioneer and leading expert in the art of persuasion. 

You can read a summary here as well.

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More perfect of example of cold calling sales and what not to do and react when on the job in sales!

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This has to be what were learning not to do in a sales meeting aha!

Thank goodness for this class, perfect perspective on being informed versus being not informed. Seems like this is how id look at someone who was completely unaware and caring of my product.

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Step 1: Get the information you need to win

Step 2: Look at the site through the eyes of your customer

Step 3: Write copy that connects

Step 4: Design that connects and makes stuff easy

This is focused on sales conversion through your website, but the principles apply to selling across the board!

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Inability to keep up with rapid changes in the market is one of the main reasons why the sales leader’s average tenure is shrinking. Smart sales leaders, however, have learned to embrace change and turn it into an opportunity to create revenue growth.

Here are a few ways you can accomplish the same.

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5 Ways to Become a Sales Superstar on LinkedIn

Did you know that those who use social selling techniques are 51% more likely to exceed their sales quotas? Doesn't surprise me in the least, given the opportunity to create relationships and bring value to your professional contacts!

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Making the Consensus Sale

A brilliant article from this month's Harvard Business Review! Selling to buying teams is the norm more often than not these days, this article offers great advice for building consensus to advance a sale.

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#What's the Difference Between Sales and Marketing? - London SEO

Great sales people know to focus on the benefit to the user rather than the product features!

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Tips for Cold-Emailing Intimidatingly Powerful People

As you prepare for your reach outs in your individual assignment, you may be feeling nervous. This is a great read to get your courage going! "Ask yourself: What's the worst thing that could happen? And what's the best?"

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Win Customer Loyalty With an Unexpected Experience

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How do you feel when you are treated with generosity? How can approaching your professional life in the same way change the way you are perceived?

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SUBMITTED: Why is the idea that the information asymmetry that once existed between salesperson and purchaser has moved towards information parity so important to how you consider your approach?