âPeople influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.â â Mark Zuckerberg The goal of any marketing campaign is to boost brand awareness, increas
As a follow up to our previous article, we share with you how some of the big brands do work with influencers and content creators to give you some inspiration.











