Element Productions

  We are the only fashion specialized video and photo production company in the Middle East, we produce videos and photos for social media, magazines, outdoor and TV. Our genius goes beyond photoshoots and video creation, we develop full communication strategies.  

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Influencer Marketing: How Big Brands Do It?

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg The goal of any marketing campaign is to boost brand awareness, increas

As a follow up to our previous article, we share with you how some of the big brands do work with influencers and content creators to give you some inspiration.

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Working with Influencers, Bloggers, and Content Creators to Promote Your Brand

This is not a new topic of discussion but we noticed that many brands aren't that aware of the potential.

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How to Create the Perfect E-commerce Shoot for Fashion Products

"What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language." —Miuccia Prada If you want to understand how online fashion merchandising works, you need specific skills and knowledge in analytics and art. The trick is to locate the perfect point

E-commerce fashion shoot always feels like a simple thing to do, but the truth is to be able to get the best out of products the mastery plays a big role.

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7 Examples of Indigenous Fashion Brands Around the World

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and, above all, attitude.” – Iris Apfel Fashion and culture have always been intertwined. On the one hand, culture dictates how fashion develops and h

Got to know a bit more about the world of indigenous fashion, it is something we should celebrate and endorse.

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The Concept of Ethical Fashion and How to Approach It

“Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.” – Livia Firth Over the past several years, there’s been a growing focus on the consequences of fast fashion. People no longer want cheaply produced but luxurious items made by a starving workforce. They don’t want leather

Ethical Fashion and How to Approach It & How to Approach it! “Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.” – Livia Firth

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Photography vs. Videography in Fashion: 3 Essential Differences

“The great thing about fashion is that it always moves forward.” Oscar de la Renta Long gone are the times when we could find out about new fashion trends only in magazines. Fashion photography is still hugely important, but fashion videography seems to be taking center stage these days. With all the technological adva

Fashion photography & videography, is there really a difference?

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5 Ways Instagram Changed Fashion for Good

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.” Diana Vreeland Social media platforms have truly revolutionized fashion. Before their rise, fashion was kind of exclusive. We coul

Social media platforms have truly revolutionized fashion. Before their rise, fashion was kind of exclusive. We could discover new trends in magazines and fashion shows, but now we can even share our own trends, designs, styles, and outfits with the entire world.

And we have mostly Instagram to thank. With Instagram, fashion has come a really long way over the past decade. Here’s how it changed for good.

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The Art of Choosing Models

“The human body is the best work of art.” – Jess C. Scott One of the most interesting aspects of fashion photography is working with models who always bring a new touch to the project. At the end of the day, it’s the model who will successfully bring your fashion photoshoot to life, and it’s the model who will breathe

One of the most interesting aspects of fashion photography is working with models who always bring a new touch to the project. At the end of the day, it’s the model who will successfully bring your fashion photoshoot to life, and it’s the model who will breathe new life into your ideas and designs.

That’s why it’s so crucial to cast the right models for the right purposes. Let’s take a closer look.

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5 Fashion Trends That Gen Z Sees as Their Own

“Style is a way to say who you are without having to speak.” – Rachel Zoe Every generation brings about something new and exciting to the world of fashion. Generation X brought the renowned style of the ‘80s, millennials came to the spotlight with crop tops, chokers, and millennial pink, and now it’s time that Gen Z le

Every generation brings about something new and exciting to the world of fashion. Generation X brought the renowned style of the ‘80s, millennials came to the spotlight with crop tops, chokers, and millennial pink, and now it’s time that Gen Z left its mark with their exciting trends and styles.

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Changing the Face of Fashion: 5 African American Women That Deserve Recognition

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou Fashion has always been about change, about bringing something different and unique to the table. And in these difficult times, it’s important to remember all the magnificent people who’ve impacted the world of fashio

Fashion has always been about change, about bringing something different and unique to the table. And in these difficult times, it’s important to remember all the magnificent people who’ve impacted the world of fashion and changed it for the better.

Here are just a few of the many African American women who’ve inspired Elements Production and who’ve made waves in the fashion industry.

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25 posts!

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London Digital Fashion Week: The New Normal or One of?

“I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.” Maria Grazia Chiuri Since the current pandemic marked a new era for fashion, experts in the industry have been looking for ways to send a message of hope and unity to the world through fashion. The Br

Since the current pandemic marked a new era for fashion, experts in the industry have been looking for ways to send a message of hope and unity to the world through fashion.

The British Fashion Council was the first to do it, organizing the first-ever digital-only London Fashion Week. Here’s what this unique fashion event was like.

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A New Era for Fashion: What is Changing?

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress, and the way you live.” Gianni Versace Doesn’t it all come down to this? Wearing what you want to wear, what defines your personality and makes you feel great in your own skin? That’s what’s hap

The pandemic isn’t powerful enough to put a stop to fashion. The industry keeps evolving, and it’s rapidly adapting to a shift in consumer behavior. Here are the four ways fashion is changing right now.

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8 Iconic Fashion Models Who Had Tremendous Impact on the Industry

“Over the years, I have learned that what is important in a dress is the woman who is wearing it.” – Yves Saint Laurent You’ll find hundreds of interesting fashion photos online, but very few have that truly professional look. Only a handful of professional models can bring a touch of elegance, glamour, charisma, and t

You’ll find hundreds of interesting fashion photos online, but very few have that truly professional look. Only a handful of professional models can bring a touch of elegance, glamour, charisma, and that je ne sais quoi to every photograph.

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Important Styles of Fashion Photography You Should Be Aware Of

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel Doesn’t this quote say it all? Fashion is truly all around us. You can see it everywhere, just like art. Something as ordinary as people talking i

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5 Major Events in Fashion History That Changed Things for Good

“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” — Vivienne Westwood There were many amazing events throughout fashion history. However, only a few of them managed to change things for good and become masterpieces of fashion photography. Levi Strauss an

“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” — Vivienne Westwood

There were many amazing events throughout fashion history. However, only a few of them managed to change things for good and become masterpieces of fashion photography.

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A Rendezvous of Fashion and Art: Iconic Artist Collaborations

“The difference between fashion and art is that fashion is art in movement.” – Carolina Herrera Fashion and art – two mesmerizing worlds that seem to be completely different from one another, when, in reality, they fit together like puzzle pieces. Fashion in itself is art – only painted on textiles instead of a canvas.

Fashion and art – two mesmerizing worlds that seem to be completely different from one another, when, in reality, they fit together like puzzle pieces.

Fashion in itself is art – only painted on textiles instead of a canvas. And when fashion and art collide, the results are often breathtaking.

From Louis Vuitton’s nutty collections to apparel inspired by some of the greatest painters of all time, Elements Productions looks back at some of the most iconic fashion-meets-art collaborations.