Facebook is fast emerging as a more realistic alternative to YouTube for advertisers to spend the bulk of their video advertising budgets...
Who is going to win the Video arms race?
trying on a metaphor

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Sweet Seals For You, Always

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let's talk about Bridgerton tea, my ask is open
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Facebook is fast emerging as a more realistic alternative to YouTube for advertisers to spend the bulk of their video advertising budgets...
Who is going to win the Video arms race?
From time to time, Metro editor Simon Wilson gets asked to talk to groups of students or aspiring writers. This is a list version of what he tells them.
Fantastic article from Metro Editor - Simon Wilson
Lovely to know that a little piggy from a TV spot has gone very happily to a new home :o)
Content doesn’t spread by itself! From paid seeding, utilising ambassadors to a heavy influencer strategy through to standard old pre-rolls - video content absolutely needs a paid launch.
& if you haven’t seen http://madmenintegrated.tumblr.com/ you’re missing one of the best pieces of advertising satire since the I Am The Client heyday.
Information on all forms of transport in London including cycle hire. Routes, maps, plan a journey, tickets sales, realtime traffic and travel updates
Brilliant design work from TFL, from the little bus you see when researching a journey, to fantastic responsive design, and a speedy page load.
#Nomakeupselfie
Thinking this started by Cancer Research UK, I've been astounded at the coverage. My Facebook is streaming with it, with links to UK, NZ and other parts of the world. The UK charity has raised £8m in a few short days, which could be the campaign that revolutionises social activation for charities in the coming years. But who started it?
It wasn't the charity itself, making this campaign one of the most interesting (to me at least) in recent years. While #Kony2012 was one of the most viral campaigns ever, it was based on likes and shares. This movement has translated into actual donations, the holy grail for any charity social campaign.
A quick google is tracing it back to a young woman in Stoke-On-Trent , who created the Facebook page a week ago. No-one from UK Cancer research involved, someone who genuinely wanted to make a difference with their actions. Incredible.
I'm certain this will mean hundreds of imitators (I can see the planners & creatives across the world shudder as briefs slide across their desks with "we want a social campaign, that activates millennials, ensures real world donations and we have no budget whatsoever - i.e. the next #nomakeupselfie ").
There's been a few attempts at this previously - The social commentary about where you leave your handbag that was not so subtle sexual innuendo, e.g. "I like it on the floor" or "I like it on the table", but as it never really included the link to the charity while the Awareness campaign was clear, there wasn't the massive increase in donations to match.
The aforementioned #Kony2012 was another one, the incredible Women's Refuge campaign, working with YouTube Makeup artists showcasing coverup tricks, and the It gets better project, created by Dan Savage to inspire LGBT teens and reduce harassment.
The simplicity and timeliness of #Nomakeupselfie is why it works. Selfies are HUGE (one addicted teenager taking 200 per day?!), and it's easy to pop out of the shower and take one. Unbelievably media has jumped on the wagon not only to support, but also to share style tips on how to take a good one.
Italy's Luxottica to design, develop and distribute eyewear as part of strategic partnership
I definitely wouldn't mind a pair of connected raybans...
Unbelievable bus shelter from Pepsi.
Brilliant execution of a simple idea. Lovely stuff. I've never understood why Bus Shelters aren't used as much for creative execution, while the day to day reach isn't huge, a simple, funny idea such as this is great social/brand content, plus with the added bonus of being more likely to go viral. (Think those horror movie campaigns of late)
This is the second execution I've seen for their "Unbelieveable" campaign, it's right on target, getting huge reach, & streets away from the main competitor (Coke Zero).
Looking forward to seeing how Coke steps up their game to match...
Finally getting into wearable tech. I've previously not been sold on the idea as the product has previously been bulky & uncomfortable (Nike+ band) or inaccurate (standard cheap pedometer) & easy to lose (again a pedometer).
With the popularity of Kickstarter projects like the Pebble, there has seemingly been a tech rush to get these products to market.
After scanning about a bit yesterday I decided to get a Fitbit Flex a try, it looks at least a little more wearable than the fuel band, seemed to have fairly good reviews, and a (2008 buzz word) gamification element attached.
So here goes, it's slightly uncomfortable (or at least I'm very aware that I'm wearing it) and as I wear a watch on the other wrist it will be interesting to see how long that annoyance lasts.
I really loved that I could do the entire setup on my phone (rather than feeling like I had to connect to my PC) plus it means I've already got it up and running without feeling like there needed to be an additional take home /unboxing scenario.
Will be interesting to get a more accurate view of the exercise I generally do day to day, and if it works in making sure I'm more active and trying to increase my number of steps to hit my daily target.
The team behind The Grand Budapest Hotel let us in on the fiercely guarded recipe for Mendl's Courtesan au Chocolat.
What a lovely piece of paid digital editorial that feels in the same format as the film. Buzzfeed has an interesting advertiser model, integrating content in a more interesting way than standard banners and skin.
If I could bake, I'd be keen to try these for myself!
Bitches be ironing.
I can't say enough how on point this article is.
3% of Creative Directors are women - which links to this great article here
We should drive for more women in senior creative roles, push for more realistic ads.
My most detested at the moment are moisturiser ads. Would you REALLY take your clothes off in a shop? Would you REALLY dance around the house in your underwear?
)
How bout this one? Would you REALLY talk into your body wash, dance about with it and rub it all over yourself in this ridiculously, overt sexual way?
)
I get that there are elements of aspiration in these ads (I buy this product I get that figure) but I'd like a sense of realism please. They're the moisturiser equivalent of Women laughing alone with salad.
And that just makes me sad.
"Mobile-first' has become a meaningless term"
"The term mobile-first has become “meaningless” in this multiplatform landscape where it has become crucial not to “obsess” over specific platforms but focus on the wider picture, according to the Financial Times’ chief technical officer John O’Donovan"
source
Very interesting point, however I definitely think when it comes to website design and backend development - what used to be designing for the lowest common denominator (think of those horror IE6 days) is now about designing for the smaller screen in mind.
While responsive design is still a bit of the buzzword du jour, I think it's the way forward to ensure that the web becomes further platform agnostic, and more flexible to end users. I'm quite old school in that I prefer a laptop experience to an app experience, and responsive design ensures that both audiences can be supported.
When looking at redesigning for responsive consider:
- What do you want the audience to do on your page/with your content (watch video, view a gallery, read an article, buy a product)
- Where you want them to go next (sign posting, good UX, easy way to share/purchase)
- How do you tailor their experience to their device
This next phase of beyond Web 2.0 has been a long time coming, it will be interesting to see how it evolves and changes across 2014.
What now for WhatsApp
In a move to control access to even more conversation Facebook bought WhatsApp last week for 19billion - essentially purchasing access to 450 million users.
While they have been slow off the mark to monetise their purchase of Instagram (I'm yet to see targeted posts/brand content, or even hear of anything of the sort coming up) there's more opportunity within WhatsApp to tap into an increasingly mobile market.
As Facebook becomes less popular (I'm surprised it's had the shelf life it has) they needed to diversify into other areas, WhatsApp seems like a good move, particularly against their main competitor WeChat which has a massive audience-base in Asia.
So do we see more integration with the Facebook platform? That remains to be seen, however the amount of local detail they will new be able to scrape makes this feel like very much a local targeting play.
"Power Sleep functions like an alarm clock. When you go to sleep, your smartphone or tablet requests a data package from the SIMAP server (Similarity Matrix of Proteins) at the University of Vienna and starts calculating. When your alarm rings, the process ends and the package is recorded in the SIMAP database. Fully automatically and for free – Doing good has never been easier."
Similar to Folding @Home which has been around for several years, this is the first play by a major brand/handset manufacturer to move it into the mobile space.
Absolutely brilliant, hope someone releases an Apple version soon...
Project Tango - The future of mobile. The possibilities and applications are endless.
Interestingly 2 takedowns of social bullsh*t have been released this morning. The fantastic #Hashtag piece from Jimmy Fallon & a commentary from Vice on crap social media posts.
As immediacy of content becomes more and more important for not only reach, brand cut through, but also SEO; the world of brand content is only going to become more cluttered.
It's going to be even harder for brands to get ahead in social, and while you can almost see the light bulbs brighten above the heads of brand managers everywhere each time a successful social campaign launches - good "viral" content rarely goes viral by itself.
Key elements of GOOD content
- Keep it simple
- Keep it interesting/funny
- Keep it relevant - to the timeframe and the target audience
- Consider buying additional media around it (promoted tweets, Facebook post promotion, Youtube pre-rolls) to support reach
Less than 10% of posted content are viewed by your followers across social media, consider the above 4 filters, and no, being featured on condescending brand page is not a KPI you want included in your campaign metrics...
CLICK LIKE IF YOU THOUGHT THIS POST WAS INTERESTING/RELEVANT/FUNNY/ANNOYING, CLICK SHARE IF YOU WANT TO TELL YOUR FRIENDS.
Just kidding.
Ninja edit - soon after posting this article, The Independent posted a similar social takedown, it's absolutely worth a read...
10 key principles of digital