ELIAS POOLMAN @eliaspoolman - Tumblr Blog

When judging, you see so many designs that are over-worked and complicated in their design or message. It is such a relief to see simple, strong ideas-based work that cuts through normality. Wherever you are in the world, the cream always floats to the top of the coffee.

Bruce Duckworth

To be successful in anything, you need passion. You need to love what you do. If you love to solve problems and feel you would enjoy using design to convince people of the benefit of a particular product, if you like Brands, if you are motivated to find the right big idea to communicate a proposition beautifully, then packaging design is a really good career choice. (...) If you are thinking about a career in packaging design, don't just think about it. Do it - it's a great life and you get paid to do it.

Mark Cowan