The Rumpus Room

Extra Rumpus Room stuff

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How did Lewis win Sports Personality of the Year, and what has it got to do with us?

As with his F1 Championship win, Lewis came from behind. In the run up to the event and throughout the evening Rory McIlroy was odds-on to win, with 1-9 vs Lewis’s 6-1 odds. Despite this, when it came down the vote Lewis claimed a decisive victory, attracting 34% of the votes compared to Rory's 20% and Jo Pavey’s 16% - a huge winning margin.

Where did this unexpected result come from?...

We think we have some idea. We believe it's largely down to Lewis' fans. Lewis has been building a secret global army, mobilised on social media platforms known as #TeamLH and they have become an autonomous army. Lewis truly understands the power of his fans and shows his appreciation of them whenever and wherever possible. Where did  #TeamLH come from? Eighteen months ago we began working with XIX Entertainment to build a digital platform and social strategy for Lewis Hamilton. #TeamLH was a simple protocol that we established for Lewis’ global fan-base to identify themselves, talk to one another and for Lewis to talk directly to them. Our focus has always been on engaging, uniting, rewarding and celebrating #TeamLH. We integrated 'TeamLH' and #TeamLH content into Lewis' website and throughout his social channels, content and communication strategies. Instead of looking at Lewis' fans as purely content consumers, we have always seen them as key content producers. The best example of this is the #TeamLHmovie we built with Lewis and his fans that invited them to be part of documenting the historic F1 World Championship deciding weekend.  A series of daily films were created by inviting Lewis' 7million+ global fan base to make specific videos at specific times on their phones, that were automatically uploaded into our curation system. The films were created to both tell the World Championship weekend story while celebrating and rewarding Lewis' key influencer fans. The final film was watched over one million times in 24 hours on Facebook, #TeamLH was used in over 63,000 posts across seven social platforms, with a reach of over 111 million. So when the Sports Personality of the Year awards came along, there was an autonomous army of dedicated fans ready to give back, and give back they did on a massive scale. Not only were they willing to vote as many times as possible, but also to make sure that everyone else listening was voting too. This year Lewis has won a lot of things for his #TeamLH, and we think this is one they won for him.

#TeamLH movie making of video:

#TeamLH noise on Twitter:

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We are looking for a Creative (conceptual) - broad with a digital heart. Mid level, preferably with some agency experience, and passionate about audience participation. You’ll gain invaluable experience as a key part of our small team, working closely with our Co-Founder and Creative Director...

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Nice to be involved in Google's Rubik's cube celebrations. Big ups to Evan You and the Chrome guys.

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Did we mention we built Andy Murray's website for him? Here tis:

The official website of tennis player Andy Murray.

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Our latest showreel - feat work for Google, Selfridges, Lewis Hamilton, Tate Britain, Nike, Bon Jovi and Lily Allen. Yay.

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Our designer Ben trading square eyes for a green thumb this morning. 

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The Rumpus Room:

A video about our latest project for F1 Driver, Lewis Hamilton.

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Birthday spread for Steve :)

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We've got a new showreel... feat Lewis Hamilton, Bon Jovi, Selfridges & more.

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Our Tom giving a rundown on making digital more emotional. This was following his talk at 'The Future of Advertising 2014'.

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In 2013, The New Tate Britain completed a £45m refurbishment. We set out to help deliver an in-gallery experience to support the relaunch.

We wanted to engage the Tate's key audience with something they would want to be a part of and share.

Working with The Brooklyn Brothers,we created a digital installation that interlaces real-time photographic submissions from the public together with 500 years of British Art.

The piece invites visitors to express their own connections with the collection by submitting inspired photographs via mobile upload or tagging Twitter and Instagram images with #MeetTateBritain.

Each submission sparks a unique evolving composition within the display. The work visualises conceptual and aesthetic connective threads between the past and present of creativity.

You can watch a little video about it here: http://vimeo.com/81214336

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All the stuff we did for Lewis Hamilton is shortlisted as best platform in the BT Sport Industry awards.. which is nice.

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We're hiring

We are looking for a full-time backend developer to work within our London studio.

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A little film about a project we’ve recently been involved in for the launch of the New Tate Britain...

We helped create an installation that interlaces real-time photographic submissions from the public with 500 years of British Art.

Visitors can express their own connections with the collection by submitting photographs via mobile upload or tagging Twitter and Instagram images with #MeetTateBritain.

Each submission sparks a unique evolving composition within the display.

The work visualises conceptual and aesthetic connective threads between the past and present of creativity.

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This was another little colloboration with Google Creative Labs late last year... a competition website for the launch of the new ChromeBook. We had a lot of fun with our GIF creator.

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Hat deep in code

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Design by committee.