Gerrard began learning WordPress website development over ten years ago—at a time when the platform was still struggling for mainstream acceptance. While many of his “full stack developer” peers decried WordPress for its sluggish performance and security vulnerabilities, Gerrard recognized its untapped potential.
One of the biggest challenges he faced was cost management. Although he typically styled his WordPress sites from scratch using a custom “starter” SASS theme, he quickly discovered that whenever a client requested a change, the time and effort required to implement it far exceeded what could reasonably be charged. The only way to resolve this was to seek a solution that was robust yet flexible enough to allow for quick, cost-effective updates without sacrificing quality or performance.
This pursuit led him to explore more innovative approaches that not only streamlined his development process but also empowered his clients to make certain adjustments independently. By embracing tools and techniques that balanced maintainability with customization, Gerrard was able to overcome the inherent limitations of early WordPress development and set the stage for a more scalable, user-friendly future in web design.
Gerrard began his journey into web development with WordPress a decade ago, during a time when the platform faced skepticism. Back then, "fu
