okay someone tell me if i'm crazy
let me preface this by saying i'm NOT complaining a single bit
is it just me, or is there a shourtney moment/mention in almost every single video now? any opportunity shayne gets to mention courtney in a conversation, he does. any time shayne or courtney see a joke where they can mention their relationship/marriage, they make it. any time shayne is on another channel answering questions, his marriage gets brought up. and even examples where neither shayne or courtney are in the video, sometimes it just gets... brought up by others.
it really makes me want to make a compilation where it begins with the smosh mouth clip where shayne says "we don't want to make our marriage content", immediately followed by every shourtney moment that's happened since april 1st, and more specifically WHEN that the video containing each moment took place. i promise you, there'd be a lot of "literally the next day" moments... it has been back to back mentions for months now.
i'm a very content strategy-minded person, so i think it's sort of obvious they're ABSOLUTELY milking it for content, and i honestly love that for them.
it's not a new revelation that shourtney drives up viewer engagement. this was a thing even BEFORE their marriage announcement. it's why almost every video that includes both shayne and courtney, they're the thumbnail.
shourtney moments create compilations, clips, reposts, discussion threads, all of which cause fans to engage with smosh and occupy their time and attention with smosh, thus solidifying a loyal group of dedicated watchers. always watching for the next shourtney moment, waiting for new lore and new interactions. and in the process of doing so, fans fall in love with smosh as a WHOLE because they're just watching so many videos.
and some of y'all don't realize, EVERY time someone makes a fan compilation involving smosh on youtube, they get the ad revenue. smosh can immediately content ID the video and claim all ad revenue while allowing the video to remain public.
also, courtney mentioned on the try guys' show that their social media is popping ever since they got married. since april 1st, courtney's had some pretty crazy sponsors on their personal social media (minecraft, carls jr., outside lands, and buca di beppo).
i think shayne and courtney's marriage genuinely had a BIG impact on their individual careers and smosh's cultural relevancy as a whole. so many more fans are now interested in shourtney, which means they watch more videos all the way through, which makes them fall in love with smosh in general, and even big advertisers are starting to take notice at how much people love courtney and shayne. meanwhile they just get to gush about their partner once a video and laugh all the way to the bank.
i think that's also part of the reason courtney and shayne haven't made a dedicated video talking about how they started dating, or any of the deeper shourtney lore. i think they're gonna gradually tell all of the shourtney stories over the span of many, many videos (i'd wager at LEAST a year) just so they can milk it and keep people wanting more, so that they'll ultimately want to keep watching smosh.
das good business, babyyy š°šµšøš¦
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