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❤️💚💙💛💜 Happy Birthday to our calico cat Jiminie!! ❤️💚💙💛💜
우리 삼색 고양이 생일 축하한다!!!
#BTS #LOVEYOURSELF #承 #Her #Serendipity Comback Trailer Audio with Artwork
defense strategy: make jimin laugh
defense strategy: make jimin laugh
I’ll try to make this as simple as possible for those who aren’t familiar with field terms, please note that this is only my interpretation from my knowledge and experience and it might not be 100% similar to Bighit and the design firm’s original ideas.
So BTS and ARMY got a new brand identity. What is brand identity? Brand identity is the identity, the core, motives and goals of the brand, basically everything that makes the brand itself represented in a visual aspect. Logo(s) is one of the most important parts of the brand identity.
This is BTS’ previous logo:
Why this logo no longer suits BTS:
• This logo is made specifically based on the meaning of BTS’ name in Korean, 방탄소년단 (Bulletproof Boy Scouts) taking the image of a bulletproof vest as the base • Technically speaking, it’s not really a practical logo. Too many small details lead to difficulty when used in small scale and used as strokes. • It’s created 4 years ago and the logo trend has changed a lot since then, going more towards minimalism (simpler logos). • Most importantly, it can only represent BTS in debut days. The bulletproof vest stands for “guarding against prejudice and oppression against the youth in their 10s and 20s”. But BTS’ success and achievement have far made them become more than that. They are not only simply defending prejudice and oppression but also offering consolation and hope for the youth as well as everyone else to move forward. This logo isn’t able to express that.
And so they changed BTS’ brand identity and not only did BTS get a new logo, our fandom, ARMY, got one too. (left: BTS, right: ARMY)
Why the new logo suits BTS:
“BTS’ new BI shows that they aren’t satisfied with the realities and symbolize their youth that is opening the door and stepping out in order to further grow, while their fanclub ARMY is visualized as the reflection of BTS’ youth that meets the members as they open the door. The meaning of the brand has expanded as a concept that merges the past and future. Since their debut, BTS has continuously expressed themselves as “boys blocking the oppression and prejudice that teens face” and have added that the meaning of “Beyond The Scene” is “youth that is not satisfied with the current reality and will pursue their dream without rest in order to grow”.” (Source: 매일경제 via Naver, Eng: Christie & Kylie @ allforbts)
• It’s a minimal logo design which has been the trend in the design field in recent years, with many big names changing their logo/brand identity like Google, Microsoft, Yahoo, DeviantArt, Uber, PayPal, even in the Korean entertainment industry, we have YG Entertainment who changed their brand identity 4 years ago too. These are all for the purpose of catching up with the trend and renew themselves for a fresher and more suitable image for the company’s direction in the future and current success. Minimal logos have more practical use when it comes to digital and print design. This shows that BTS is catching up the flow of the times and not caught up in the past. The design is also developed from BTS’ old logo (the bulletproof vest one), the negative space between two shapes represents the front zip of the bulletproof vest. At the same time, it also resembles two panels of a door, symbolizing the action of open a door to move forward to the future, to a new beginning of BTS. This logo is an infusion of the past and the present, the future of BTS, they still stay rooted to their base but don’t dwell on the past, they are not satisfied with what they achieved and will continue to go higher.
• When flipped 90°, the logo resembles a door with a source of light ahead, meaning that when BTS opens this new chapter, there will be a bright future awaiting for them.
• The logo of ARMY is a reflection of BTS’ logo. Here’s a simple animation to show how BTS and ARMY’s logos are connected:
BTS and ARMY’s logos are reflection of each other representing the mutual influence of us and BTS. BTS give us music, hope, determination, ambition, dreams, energy and happiness, and we too are their source of strength, the reason they keep developing themselves to get better and better. As BTS always say, BTS exist because of ARMY and we ARMY are also a part of BTS. The overall shape of ARMY’s logo resembles a shield, meaning we will be the one to protect and shield them against the prejudice and hatred towards them.
• Another reason why I say this is a great logo is because, there are many ways to combine these two logos together. Two of them are:
- When putting BTS’ logo in between ARMY’s logo, it becomes two shields. We are protecting, embracing BTS, but at the same time they’re also protecting us, together we double the strength. - When separating the pieces of each logo and arranging them vertically side by side, they become the symbol of a grand door, the kind of door usually seen in palaces and is commonly used to represent the Gate of Heaven. BTS and ARMY side by side will head to higher places with higher goals.
A list of BTS’ most socially-conscious, thoughtful, woke, non-love songs:
2 Cool 4 Skool (2013)
No More Dream * = about the pressure of the younger generation to follow the dreams of their parents/elders and give up the dreams of their own
길 (Road/Path) = about taking the untraditional path despite the uncertainty of the future
O!RUL8,2? (2013)
Intro: O!RUL8,2? = about pursuing your own dreams, taking chances, and living without regret
N.O * = about the machine-like nature of the current education system
팔도강산 (Satoori Rap) = about being proud of where you’re from and your dialect. acknowledges and unifies Korea’s vast linguistic/provincial diversity
Skool Luv Affair (2014)
Tomorrow = about making the future better by being the instigator for change and never forgetting who you really are
등골 브레이커 (Spine Breaker) * = comments on consumerism/materialism and respecting your elders
Jump = about remembering the hopeful dreams of one’s youth and growing up to become the hero of your own childhood
Dark & Wild (2014)
힙합성애자 (Hip Hop Lover) = about the power of music to change one’s life
Rain = comments on the repetition/monotony of life and that fact that one has to confront oneself in order to create change
BTS Cypher, Pt. 3: KILLER = haters? “i don’t give a fuck”
핸드폰 좀 꺼줄래 (Can You Turn Off Your Phone) = comments on society’s obsession with social media and the decline of face-to-face communication
2학년 (Second Grade) = about working hard and staying humble in order to reach the top
Wake Up (2014)
The Stars = about facing the ups and downs of life and never giving up no matter what
Wake Up = about continuing to work hard as others sleep & taking control of one’s life
The Most Beautiful Moment In Life, Part 1 (2015)
Intro: 화양연화 * = comments on the uncertainty of the future, the search to find one’s purpose, and the dangers of comparing oneself to others
I NEED U * = going beyond a classic love song, the song comments on the insecurity of youth
쩔어 (DOPE) * = about waking up the sleeping youth and breaking the stereotypes placed upon the younger generation by working hard to reach the top. reject rejection!
흥탄소년단 (Boyz with Fun) = about ignoring the judgement of other’s and doing what makes you happy
이사 (Move/Moving On) = about remembering/learning from the past while reaching for a higher place
The Most Beautiful Moment In Life, Part 2 (2015)
Intro: Never Mind * = about looking forward and working even harder if you feel like falling down
Run * = about not letting anything stop you from pursuing your passions
Butterfly = comments on the insecurities of youth & the fears of feeling dependent on someone
Whalien 52 = about loneliness & feeling like no one is listening/understanding
Ma City = comments on being aware/proud of your hometown’s history (& also calls out a Korean online terrorist group that targets minorities and leftists, especially people from Jeolla province, were J-Hope was born)
뱁새 (Baepsae/Silver Spoon) = comments on the concept of social status/privilege and the growing gap between the upper and lower class
고엽 (Dead Leaves) = comments on the difficulty of giving up something good for the better
The Most Beautiful Moment In Life: Young Forever (2016)
불타오르네 (FIRE) * = about how one should live however one wants to without labels & that it’s okay to lose
Save ME * = comments on the duality of youth (happiness and sadness) and thanks ARMYs for accepting who they (BTS) are and letting them be who they are
Epilogue: Young Forever * = comments on the difficulty, but importance, of facing reality, moving forward, and following one’s dreams
House of Cards = comments on how ignorance can be bliss but that reality will always catch up eventually
YOUTH (2016)
Good Day = comments on brotherhood and the importance of lifting each other up to create a brighter tomorrow
Wishing On A Star = about not being afraid to have big dreams because the more you hope, the more likely it will come true
Wings (2016)
Intro: Boy Meets Evil * = comments on the dangerous addiction of greed/ambition
피 땀 눈물 (Blood Sweat & Tears) * = comments on the danger/ease of succumbing to temptation & losing the innocence of youth
Begin * = about brotherhood & how the other members shaped him to become who he is today
Lie * = about feeling trapped under the lies he told himself & losing his identity in the process
Stigma * = about struggling with his self-identity & his guilt because he can’t always be there for the people he cares about
First Love * = about how the piano guided him to recover his passion for music
Reflection * = about insecurity, loneliness, self-hatred & learning to love himself
MAMA * = about thanking his mom for always supporting him & telling her she can lean on him now
Awake * = about acknowledging his limits and imperfections but trying hard anyway & putting the other members before himself
Lost = comments on the uncertainty of growing up and finding one’s own path
BTS Cypher Pt. 4 = about not listening to those trying to bring you down & to love yourself
Am I Wrong = comments on the corrupt government system that doesn’t care about the general public and only focuses on pleasing the top 1%
21 세기 소녀 (21st Century Girls) = comments on the unjust treatment of females in current society & a women-empowerment message of strength and self-love
둘! 셋! (그래도 좋은 날이 더 많기를) (2! 3!) = about enduring/overcoming hardship by sharing your burdens and finding strength from one’s loved ones
You Never Walk Alone (2017)
봄날 (Spring Day) * = comments on government corruption by referencing the Sewol Ferry Tragedy & is about missing a friend that you haven’t seen in a long time
Not Today * = about empowering the underdogs/minorities/women of the world
Outro: Wings = about believing in oneself and having trust in one’s decisions in order to choose one’s own path
A Supplementary Story: You Never Walk Alone = comments on the importance of teamwork in order to dream bigger and reach higher
name: video w/ lyrics
=: live performance/dance practice
*:official music videos/trailers
Happy Birthday, BTS!
✨Happy 4th Anniversary✨
💜Forever Bangtan Bangtan Bangbangtan!💜
💚💜💛Happy Birthday to our genius Min Suga!!!💛💜💚
Happy Birthday Our Sunshine Hobie💕🍰🎉🌻
“💧Spring Day🌸”
"봄날이 올때까지...그곳에 좀더 머물러줘 머물러줘"
🌸YOU NEVER WALK ALONE🌸
Concept Photo 2
Jimin Left💙 Right💗 Ver.
🌸YOU NEVER WALK ALONE🌸
Concept Photo 1
Jimin Left💙 Right💗 Ver.
🌸Twitter Header Jimin.ver
🌸Avatar
💙You Never Walk Alone💕
Happy Birthday our baby TaeTae🎉🍰🎂💜💙❤