FoxProFilms

Video Production Photography Graphic Art Television & Event Coverage FoxProFilms is a full service media production company offering media solutions in the form of video production, photography & graphic art specializing in automotive, motorsports &...

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KPAX Volvo GT World Challenge Championship

Volvo won the GT Class in 2010 Pirelli World Challenge while I was working with Tom Hnatiw covering the series. An opportunity to create our first side project was born when Michael Wong put together the pieces leading into the final race at Miller Motorsports Park and capture the championship story with the KPAX Racing team.

We dove into the years’ archived footage and pull together a docu-story with my right-hand-man & extremely talented editor Richard Fuoco. This documentary went on to live in nearly every Volvo Cars showroom globally. What at incredible opportunity to tell an incredible story; which in turn boosted my confidence to step up and take on new challenges. I must admit, I was hesitant at first with so much on our plate already with Hard Drive, PWC & the inaugural season of Viper Cup (more of that to come) in the works. Huge shout out to the KPAX & 3R Automotive Racing teams for opening their story for us to tell. Andy Pilgrim & Randy Pobst are world class & will forever be friends since this journey began. #motorsports

[foxprofilms]

Targeted Video Content for Chicago & NASA Great Lakes

Understanding your demographic of followers and supporters on social media can be the difference driver in growth with the direction of the content you create for them. When you understand your audience demographic it becomes easier to curate content directed specifically towards them. We do our best to consistently review our client’s insights using our social media platforms to keep our content focused in the direction that best supports our clients goals and needs. In this case, NASA Great Lakes is aiming to increase their awareness for events at Autobahn Country Club, located very close to Chicago. They tactfully wanted to target this demographic as mentioned before, a deep analysis of insights showcased those who consistently show support to their content. Chicago is their highest follower count, engagement count, and reach from posts. NASA wanted us to utilize our abilities to develop meaningful content to target this majority of followers to invite them to the events at Autobahn Country Club. So, we did just that:

With over 80% of mobile traffic expected to be video by 2020 we continue to develop video content for our clients and their social media content. That is exactly what we wanted to do for this specific strategy and goal of Nasa Great Lakes by targeting the largest demographic of their followers, that being Chicago. Colin curated video content and created a story to intrigue individuals who already showcased interest in coming to events and supporting content already but developing a video specific about Autobahn Country Club and Chicago.

Reasons for creating video content for specific goals and targets for clients are endless but here are a few for you to ponder with your own personal businesses or clients you may yourself:

93% of marketers say they’ve landed a new customer thanks to a video on social media

72% of people would rather use video to learn about a product or service

54% of consumers want to see more video content from a brand or business they support

70% of consumers say that they have shared a brand’s video

With these statistics, it was very clear why we wanted to harness the power of video for Nasa Great Lakes to reach their goal for this content. Using all the tools in your repertoire is important and video is a very impactful tool you should have. With our video post we have reached over 6500 Facebook users that have similar interests to what our brand offers, all of which is organic. Video has the highest engagement and we executed this goal for Nasa Great Lakes.

[foxprofilms]

#TBT 2010 shooting some #SkateDolly shots on the #RedEpic for the #Dodge Celebrity Challenge @drivesrt @millermotorsportspark

[foxprofilms]

#TBT 2010 Television Broadcast of the Dodge Celebrity Challenge. An absolute honour to have the opportunity to lead the production! #Dodge #Viper #Cup @millermotorsportspark

[foxprofilms]

Cruising Ontario ski resorts. @infiniticanada #QX80 #LuxuryBeast #Winteriscoming #Ontario #Canada @foxprofilms (at Craigleith Ski Club)

[foxprofilms]

Touring #Ontario resorts in the 2015 @infiniticanada QX80 #LuxuryBeast #TestDrive #FoxProFilms #Canada (at Craigleith Ski Club)

[foxprofilms]

A night of legend @therealjp @elfurnitureto @oakleycanada #wooo #tdot (at El Furniture Warehouse Toronto)

[foxprofilms]

#BTS @subarucanada slow motion drift @sonycanada #fs700 @paulreidd @motoringtv @tsn_official @foxprofilms (at Woodbine Racetrack)

[foxprofilms]

#BTS @chevroletcanada going fast in slow motion @sonycanada #fs700 @paulreidd @motoringtv @tsn_official @foxprofilms (at Woodbine Racetrack)

[foxprofilms]

#ipitythefool #birthdaydinner

[foxprofilms]

#TBT unleashing the @wcracing GT championship winning @kpaxracing #Volvo #s60 at the inaugural #GTGP using the (new at the time) @cinevate core DSLR rig.

[foxprofilms]

@bossesnowparks at the #Toronto Snow Show Rail Jam 2014 @foxprofilms (at The International Centre)

[foxprofilms]

@bossesnowparks at the #Toronto Snow Show Rail Jam 2014 @foxprofilms (at The International Centre)

[foxprofilms]

Another epic journey in the books. @willmiller_jr coming through with some serious #BTS pics. @motoringtv @tsn_official @paulreidd #Tokyo #Japan

[foxprofilms]

Last night in #Japan with the boys. #KillingIt at the #KillBill restaurant. #Gonpchi #Tokyo @paulreidd @willmiller_jr @foxprofilms #Kampai (at 六本木 (Roppongi))

[foxprofilms]

We tried to kick this guy out of the drivers seat. @foxprofilms @paulreidd #CEATEC #Japan @motoringtv #Woooo! #ALPS

[foxprofilms]

@paulreidd ? Check. #Japan ? Check. #TRex?? Check. Check? Double check.