FRANCESCA OCCHIONERO

Creative Direction www.francescaocchionero.com

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Prada Gifting

Spinning top: a timeless kinetic object

Inspired by Tops (1969) by Charles and Ray Eames, this project reimagines the spinning top as a customizable gifting experience. Clients can choose from three packaging colors drawn from the May Issue collection palette. Inside the box, they find a wooden spinning top, a set of graphic discs designed to be layered for dynamic visual effects, and a triangular handle that transforms the toy into a charm to be attached to a bag—extending its function from playful object to fashion accessory.

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ETRO pre-Fall 2025

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Etro Fall Winter 2025 Campaign — Magma – Primordial Future A visual meditation on symbol, form, and transformation. The campaign draws on the idea of origin, identified by Creative Director Marco De Vincenzo as the primal source of inspiration behind the collection: simplified symbols evolving into something new — stylisation as a language of transformation. To reflect this conceptual shift, the location chosen was Vittorio Giorgini's Casa Dinosauro in Baratti— a space suspended between primitive memory and architectural elasticity. Its organic curves, sculptural angles, and textured surfaces become a natural stage for exploring a visual alphabet of form and feeling. Photography: Maria & Louise Thornfeldt Still life photography: Jonas Marguet Styling: Julia Sarr-Jamois #Etro #FW2526 #Campaign #ArtDirection

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Creative direction & design of two collections of (weekly) notebooks for historical Italian stationary brand PdiPigna: Black/Pink and Reverberation 70s

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Miu Miu Eyewear | Creative direction for "How to wear book" & magnets box in collaboration with Ryvdoll

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Miu Miu Vinyl Club | conceptualization for gifting and in store activation.

A two tracks record by Mimi Xu and Awkward Moments and an analog camera to capture Summer moments

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"Born in Oasi Zegna" | documenting & communicating the book launch and Milano Design Week exhibition + ephemeral activations

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Loubi54

photo by Max vom Hofe

directed by Paul Hermann

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Trieste Trimmings - a preview.

A non-guide, an aesthetic journal about art, fashion, food, decor, graphics, typography, color, etc.

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A 4-channels short film I directed and shot in Puglia for underwear brand Thorns with an original soundtrack by SWO (Eugenio Timpani). It captures a young boy lazy routine in a trullo.

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Collectibles for Prada as part of the #PradaGalleria campaign by Alex Da Corte featuring Scarlett Johansson

01. Memory game

02. Wax colouring blocks

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Museum Of Cute was inspired by the essay “Il Rosa Tiepolo” (Tiepolo Pink) by Roberto Calasso. It’s  a synesthetic dissertation around beauty, its transfiguration - or the way it can trasmutate in our human experience into a catalogue of practices from bouquet making, to painting, to dessert eating, to dressing up or just witnessing the unspeakable miracle of submarine life. Three different women find themselves being part of this celebratory ritual, the liberating act of shamelessly surrender to whatever brings joy.

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I have directed “Today is Tomorrow”a short movie commissioned by Amsterdam based brand Thorns featuring performing artists Jordan Achiano & Ivan Cidrian Ugrin. 

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Creative direction for the Valextra Holiday Campaign with Anton Gottlob & Mariaelena Morelli

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One night in Paris with Christoph Wohlfahrt & Chiara Ficola for LeSilla

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Art direction for The Loro Piana Infusion Atelier with Aurore De La Morinerie botanical illustrations

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Cartoline dall’Italia! Illustrated postcard campaign for Loro Piana Spring Summer 2023 Milan presentation  | Portofino, Salento, Isole Eolie, Isola Bella & Toscana as seen by Karolis Straitniekas. | art direction by me @maworldgroup @atomomanagement