Fresh Review

Try  Freshreview Online Reputation & Review Management software for free - no card needed. Monitor and grow reviews on the most important platforms including Google, Facebook, and Yelp.   

[freshreviewofficial]

Google Posts: the new promotion function for Google My Business

Recently, out of nowhere, Google released a new one – for free! – useful feature introduced for any business that has signed up with Google online . This feature has been dubbed Google Posts, or simply Google Posts in Dutch. The feature has been around since 2016, but only for events, movies, museums & sports leagues. Now it's rolled out to anyone with a Google My Business account.

Google My Business: What's That Again?

Definitely an 'oh yeah' moment; Google My Business, or My Business, is your business listing in Google, identified by the information block on the right in Google. This appears when you search for your company name in Google , and displays all kinds of useful information about your company, such as contact information, photos, reviews and now also your latest messages.

See here an example of what GMB (Googly My Business) looks like, with such a message, which appears when you Google 'Fresh Review' in this case:

It stands out even more on Mobile than on the desktop version! Because a narrow screen shows less other information, a Google Post is very prominent in the picture. See our example:

What can you post with Google Posts?

Google Posts is Ideal for highlighting your latest content, an important download or a certain product. It is possible to post a whole range of messages. For example, think of:

Your latest blog or newsletter

The product brochure of your range

An event you'll be organizing soon

Your latest white paper

A new website page

Basically everything, as long as you have an image, description & a link. By the way, also make sure to add a 'Call to Action', which sends the Googling audience directly to your post or landing page. Are you organizing an event? Get customers informed by post and send them directly to the registration form. Click here to get more reviews on yelp

How do you set up Google Posts?

This is quite simple. If you are in Google my Business more often, you will have noticed the new function. Isn't that the case? Then follow the step-by-step plan below:

Go to Google My Busines

Log in with your Google Account at the top right, or create one if you don't already have one

Click on Google Posts links on the left & write your post!

Here you can then add an image or information (maximum 300 words), link the message to your event & add a CTA button.

How do you gauge your result?

Of course you want your Posts to be clicked as often as possible. That's why we at Fresh Review are currently experimenting with what works best. For example, we make a distinction between the type of content (we post an article, or for example a download), the type of image, the description and the button.

That's why it's important to keep track of how well your Posts are performing. In the 'Posts' window you will find all your Posts. As soon as you click on one, you will see the number of times it has been viewed, plus the number of times someone has clicked on it.

Tip: In the 'Insights' window you will find some nice statistics about the performance of your company on Google. The first pie chart is perhaps the most interesting: it shows how often your business is found based on branded keywords – that is, your company name or address, for example – and based on categories, products or services you offer.

Your Google post is only valid for a limited time

Like all good things, your Google Post will eventually come to an end. The life of a post seems to be exactly one week, so it does require some maintenance. On the other hand; a new message will be posted soon, of course.

[freshreviewofficial]

How to add your business on Google Maps

If you often use Google Maps, you will notice that not all companies are visible. You will also notice that data is missing, or even incorrect. Especially when it concerns your own company, you want your target group to be able to easily find your company on Google Maps. If your business is not visible at all on Google Maps, that becomes quite difficult. Fortunately, you can add your own company quite easily. We explain how you do that in this article.

To check

The first step is to make sure that your business really doesn't exist on Google Maps yet. It sometimes happens that a company appears on Google Maps several times. This comes at the expense of good findability.

To check if your business is already visible on Google Maps, do the following:

Go to https://www.google.com/maps .

Enter the name of your company at the top right.

If several companies with a similar name exist, please specify by adding your street name and/or zip code:

Click here to get more reviews on google

If your company is listed, your company is visible in Google Maps and your target group can simply find you. Can't find your business and your business isn't visible on Google Maps? Then continue with the next steps and add your business on Google Maps.

Google My Business

If your business cannot be found on Google Maps, check Google My Business (also known as Google My Business) to see if you can find your business there. You do that as follows:

Go to https://www.google.com/business/ .

Click on “Start Now”.

Sign in with your Google Account (click here if you don't know if you have a Google Account or don't have one).

Once logged in, go to https://business.google.com/create?c=https://business.google.com/manage/ . If all is well, you will see the screen below:

Start by entering your company name. Suggestions appear as you type. If your business matches any of these suggestions, select it. These suggestions are companies that already exist on Google Maps.

If your company does not match any of these suggestions, go to the next step and fill in your company's address details and click “next”.

If Google thinks your business matches an existing business, you'll still get suggestions. If any of these suggestions match, select it. If not, select “This does not match”:

Complete the following steps and complete the registration. If your business doesn't exist yet, you'll need to verify your application after completing these steps. This is usually done by means of a code that is sent by post (here's how to verify a business on Google).

[freshreviewofficial]

8 Reasons to start working on your online reviews now

We cannot emphasize it often enough, online reviews are extremely important for your local online findability. And certainly more important than ever in this day and age!

Online reviews make your company appear reliable and they also have a huge impact on the findability of your company. There are plenty of reasons to think twice about how you can make online reviews work in your favor. We can say that online reviews are of fundamental importance to your company, because they can literally make or break your company!

Are you still not convinced after these dramatic words?

Maybe for this reason: consumers use online reviews when deciding whether to buy a product or to do business with your company. More than half of consumers only choose the company if it has online reviews and receives a minimum of 4 stars from his or her customers. And even 7 in 10 consumers are more likely to use a local business if they see positive reviews .

So if you don't make time to collect online reviews, the consumer will be more likely to choose your competitor. Online reviews are the new modern word of mouth advertising. Where previously you could not ignore the opinion of your neighbor, now you cannot ignore the online reviews.  Explore google review management software to manage google reviews.

Below 8 reasons to start working on your online reviews now:

1. Online reviews are a local ranking factor

Getting a local business to rank well in search results has never been more difficult. This is for 2 reasons: a huge increase in the number of mobile devices and an increasing number of companies recognizing the benefits of local SEO. In order to be found, you need more than good content, because of course you want to be included in the top 3 results. We know that review signals including quantity, diversity and star rating (ie quality) are the third most important ranking factor.

2. Online reviews are everywhere

In these modern times, online reviews are indispensable. They are woven into the consumer's online behavior. In 2010, 67% of consumers had consulted online reviews for a local business, while only 22% of 16-54 year olds read reviews regularly. The same survey was conducted in 2018 and the following results were obtained: 86% of consumers read reviews for local businesses, including 95% of 18-34 year olds. 27% always reads the online reviews and 22% do so regularly .

3. Online reviews give consumers confidence.

One of the most important aspects of customer experience is trust. Customers just don't want to do business with a company they can't trust. This survey found that 8 out of 10 consumers never buy a product or service without first reading online reviews

4. Positive reviews will lead to new business

The same research shows that 57% of consumers will only use a business if it has 4 or more stars. This statistic alone is a very strong business case for dealing with online reviews. Without those reviews, your potential customer base reduces to just 43% of consumers.

5. You can never have enough reviews! The more the better!

Consumers read an average of 10 reviews before making a decision. In fact, a consumer will only be impressed with dozens of reviews. It is not only consumers who attach importance to a large number of assessments, Google also finds this very important. It counts for your ranking.

Get more online review management software

6. Consumers find it important that you respond to reviews.

Reviews from your customers can provide valuable feedback for your business and responding to those reviews can help build the confidence of your customers and prospects.

7. Bad reviews will cost you new business!

We've talked about the fact that positive reviews positively contribute to the purchase decision. For example, negative reviews also have a negative contribution to this decision. 40% of consumers will not continue to do business with the company if they read bad reviews. This way you lose almost half of your potential customers before the first contact has taken place. In addition, you can not turn off reviews in Google My Business and it is virtually impossible to remove reviews . So you better spend time getting positive reviews or managing bad reviews.

8. Feedback from consumers helps your business grow.

In essence, an online review is a description of an experience. It is a consumer who tells others how they found your company, the quality of the product or service they received and how they found it to work with you. This gives you insight.

[freshreviewofficial]

8 Step to Request Online Reviews

1. A “rate us” page

Benefits:

It's probably the easiest way to give customers a choice of review sites (maybe 2-5) so you can diversify.

You can use a review tool like GetFiveStars or Grade.us, which makes it easy to set up the page.

You can easily send customers to the page in a personal request or in an email (or both).

Cons:

You add another step to the process, as you need to direct customers to a page that in turn directs them to a review site of their choice.

Probably some customer reviews will not end up on the sites you want the most reviews on. Maybe you have enough Facebook reviews, but you want more Google reviews and people keep choosing Facebook. You have to adapt to the range of sites and which ones you prioritize.

2. Phone call

Benefits:

Great for gauging customer satisfaction and fixing any issues that might hinder a good review.

It is difficult for the customer to dismiss you

It's more personal.

You can easily guide the customer through the assessment process.

Cons:

It takes a lot of time, although this time is probably well spent.

You may not be calling at the right time. Use online reputation management software to manage reviews.

3. ORM or review tools

Benefits:

Sending review request emails automatically can save you a lot of time.

Most review tools make it easy for customers to offer different choices of review sites, allowing you to collect reviews across different websites.

Cons:

You may be tempted to rely too much on the software to do all the work, without much or any oversight or fine-tuning on your part. Business owners (or their employees) never have the time to ask customers for reviews. They just don't know what to ask, how to ask, or when to ask. You should request a review in person and use the email as a follow-up or reminder.

You'll have to play around with the settings and probably send some ignored requests before you know what works best.

4. Showing an instructional video

Benefits:

Excellent way to provide clear instructions.

You can put it on a review page.

Cons:

It takes some effort to make a good, clear and short video and you will have to change it if the steps are changed on Google Maps or on another site.

You may not always have the video to hand when you want to guide customers through the review process.

5. Via SMS

Benefits:

You can set it up quickly as you will likely be using a third-party utility to send the texts.

It is very useful for some customers.

Cons:

For other customers, the text appears at the wrong time: they are driving or walking

It is often annoying to receive SMS from others than friends or family. It can come across as intrusive.

You cannot include much in the way of instructions in a text.

Any reviews you get probably won't be too detailed.

Chances are they won't help or even look fake.

It may seem impersonal. Click here to get more reviews on yelp

6. Links, buttons or widgets on your website

Benefits:

You don't have to stick your neck out to ask for reviews.

Cons:

It's easy for people to ignore your link / button / widget

It's easy for people to ignore your link / button / widget. Most people who see the link / button / widget are probably not customers - only leads - and can't rate you.

7. Flyers with instructions

Benefits:

It is more convenient to keep flyers on hand and hand out full A's.

You don't have to think so much about what's going on on the flyers because there isn't much room for it. Just simple instructions, or "Visit us / review us".

Cons:

Customers who may need more guidance are out of luck.

The flyers are easy to ignore, lose, or throw in the trash.

8. Passive reviews: let reviews “happen”

Benefits:

In certain areas, such as psychotherapy or financial advice, it is difficult to proactively encourage review. In that case, a passive approach is probably all you can do.

It is good to know what your “baseline” is: what kind of reviews and how many ratings you will get just by doing a good job for customers.

Cons:

Angry customers are more likely to write spontaneous reviews than satisfied customers. You may not be able to encourage the lucky people to speak up, but in that case you better find a way to identify the less fortunate and smooth things out.

Slow progress is better than no progress. It doesn't matter how hard it is to get the happy people to be judged, but more of them will see if you take some steps to make that happen.

By putting together an evaluation strategy, you learn a lot about your customers along the way. You might miss that if you take it slow.

Related Post:

https://freshreviewonline.wordpress.com/2021/04/08/website-traffic-how-do-you-attract-the-right-visitors/

https://freshreviewofficial.blogspot.com/2021/04/how-do-you-request-online-reviews.html

[freshreviewofficial]

This is how you write a promotional text for your funeral website

One of the basic conditions for high organic positions in Google is a good quality page that meets the expectations of the visitors. It is also the intention that the page is conversion-oriented so that visitors take the 'right' follow-up action. But how do you write a relevant SEO page? Below we give some important tips!

Tip 1: Create relevant and unique content

Below you will find a number of practical parts that you can include in the structure of the text:

Write a text of at least 400 to 600 words.

Include the main keyword in the title (H1).

Use images related to the subject. Important ! Use royalty-free images (from pixabay.com or pexels.com, for example) or your own images.

Add important USPs (Unique Selling Points).

Provide clear call-to-actions such as; contact us , request a trial lesson or take the membership test .

Use the exact keyword in the first 100 words. Do this as close to the beginning as possible.

Add variations of this keyword in the following headings (the H2's). Also think of synonyms.

Include keywords in the text that relate to the main keyword (or synonyms).

List some references to places in the region. These can also be street names or names of places in the area.

It is very important that the text is unique. Cutting and pasting from other websites is therefore not done.

Want to know about online reputation management software then click on that link.

Tip 2: Provide link building on the page

One of the most important ranking factors for Google is link popularity. So make sure you do link building in the right way. You can include this in the page by:

Add some links to internal pages on the site that are related to the topic.

Add some links to qualitative external pages related to the topic.

Tip 3: Write as complete a story as possible

In everything, too many keywords or places have a negative effect on Google. In addition, it also negatively affects the readability of the page. To write a story that is as complete as possible, you can use the '5W1H method':

Who

What

True

When

Why

How

For example, if you have a keyword like 'Crematorium Eindhoven', you can start drawing up questions based on the 5Ws and 1H. There are various angles to think of. One is elaborated below:

W ie performs the cremation of?

What exactly does a crematorium entail?

W here is the crematorium located?

W hen opened the crematorium?

W hy people choose cremation?

H ow does the cremation take place?

Click here to get more reviews on yelp

Extra writing tips

Write actively, so use 'become' as little as possible.

Limit the length of paragraphs and sentences. Better two or three short sentences than one very long sentence.

Use examples and bullet points whenever possible.

Synonyms make text easier to read.

Use as few difficult words as possible.

Inspiration for topics and questions can be found on the website: http://answerthepublic.com .

Repeat a call to action every two paragraphs.

[freshreviewofficial]

Checklist for a successful Facebook page

Are you already using all the possibilities to make your Facebook Marketing a success? All recommendations for your Facebook page in a nutshell. Check, check, double check🙂

1. Does a page have a good, relevant name , so that you can be found well?

2 . Do you have an attractive, attention-grabbing professional cover photo ? Your cover photo is the showcase of your Facebook page. You can adjust this photo regularly, you do that with your shop window too. The cover photo size is 828 x 315 pixel

3 . Do you have a 'call to action' or catchy 'tagline' on your cover photo ?

4 . Have you entered the description of your cover photo (when you click on it), preferably with a 'call to action' and a link? Try google review management software to get more reviews on google

5 . Do you have a good profile picture? If you have a one-person business, preferably a photo of yourself. The size of the profile picture is 180 x 180 pixels.

6 . Is the page information clear and interesting? Is there a link to your website?

7 . Are there good keywords in the page information that you want to be found on?

8 . Have you entered all products in the page information with good keywords and links to relevant pages on your website?

9 . Place at least every day a message that appeals to your fans?

10 . Do you alternate the messages with photos, text and links?

11 . Do you regularly lead your fans to your website or blog in those posts?

12 . Do you reply to comments on your posts?

13 . Is your personal profile linked to your page in the Work and Education section

14 . Does your page have a modified (shortened) url?

15 . Do you have a link to your Facebook page on your website

Related post:

https://freshreviewonline.wordpress.com/2021/02/01/5-practical-social-media-trends-that-yield-customers/

https://freshreviewofficial.blogspot.com/2021/02/7-effective-online-marketing-tips-for.html

https://freshreview.hatenablog.com/entry/2021/02/02/000000

https://freshreview.mystrikingly.com/blog/make-your-company-easier-to-find-on-google

[freshreviewofficial]

Review marketing: That way you get much more and better reviews

Reviews can provide more than a 50 percent conversion increase. 90 percent can be influenced by reading a positive review. So why do you so often come across webshops with products without reviews? This comes at the expense of a lot of potential turnover. While review marketing can be one of the easiest conversion enhancers, according to the infographic below that has been created by the site discount code site .

50 percent higher conversion thanks to review marketing

Research from smartinsights.com has shown that you can achieve a 50 percent higher conversion with 10 good reviews. 50 percent! With 50 reviews you can even double your conversion. These are numbers that will keep the ears of every online entrepreneur on edge.

Get more yelp review management software

How do you encourage customers to write a review?

Many retailers wait for customers to automatically share the experience with your shop / product. But that does not happen. Unless they really hate or love your product. It is precisely the customers who are “just satisfied” with your service that you want to have reviews about. How do you do that? Easy. Ask them.

How do you request a review?

If you indicate that a review is important to you, you will see that many more customers take the time to write one. Indicate that they help others to make a choice. Customers have just found themselves in this complicated situation, and can therefore identify with it well.

When do you send the request?

Wait to ask questions until customers have had enough time to use the product; not too long, but certainly not too short. How long this is depends on the product. A delivery meal can be delivered the same evening, while you might need a few weeks for a drill.

Drastically reduce your negative reviews with one question

The most important step that is often skipped: first ask if something is not to your liking or is still unclear. This way you give a sounding board to customers who are not (yet) completely satisfied. An additional advantage: you can solve the problem. And a customer who is well served after the sale is often extra positive about the company. You have probably experienced it yourself: your order is not running smoothly. There is something wrong with the product or delivery. If you are then properly assisted by customer service, you will be even more satisfied with the company than if everything had gone immediately to satisfaction.

Read more about google review management software

What is a good review?

If you have been working with your webshop for a while, you probably know what a good review must meet. Chances are your customer does not know this. Therefore, aim for the information you would like to see. Otherwise you will still receive reviews such as “good product” or “like it”. When you focus on the information below in the explanation field, you ensure that a potential customer can identify with the writer of the review, which will greatly increase conversion.

What other products have you tried / considered?

What was decisive?

Would you order it again?

Did you receive the product as soon as we indicated?

What did you think of…. (name strong product properties)?

Fake reviews

It may sound attractive: write your own reviews as part of your review marketing. But make no mistake, nothing is more conversion killer than a company kidding its customers. Many visitors can easily see which reviews are fake. Of course, your reviews must match what you provide. Otherwise, your customer will be disappointed, resulting in bad reviews.

[freshreviewofficial]

Dealing with negative reviews - 8 tips

Consumers look at the source, the content, the network and the channel during reviews. Just like Uncle Henk who always complains about their aunts birthday, there is a context in which reviews are judged by other consumers. As an entrepreneur who has built a wonderful company with blood, sweat and tears, a negative review can come in hard. Personal . It can feel unfair or even be used as a threat. Take a deep breath and read these tips. Boost your yelp review using yelp review management software

It's not personal. This is almost always the case. Is the review aimed at the person? Then you have good ground with each platform to have the review removed. This is slander.

Think from your company. You are only professional if you remain professional when the other is not professional. A bad review does not mean that your business is bad, it means that a customer felt the need to write a negative review. That could be: because it is not a good match between customer and company, that your service must be better, that the customer is unkind. And remember that a negative review can even lead to more sales: 

Stay tidy and let someone else see your reaction if you're not sure if there's any emotion left in it. State the facts. Indicate what you will change and provide options for resolving the complaint. Respond quickly, that is a 'quick' way to immediately get on a better footing.

Feel free to say sorry. It's easy and you make the other person feel better. As long as it is well meant. Even if it was not your intention, you can apologize for how the other person experienced it. You say sorry if the relationship is more important to you than being right. Alsi visit online review management software

Go offline and fix it. You may not post personal data online. You also help a complaint much better if you can write extensively or speak to someone by telephone. An important step in resolving complaints is to verify: this happened, yes? Annoying. If we do this and this, will it be fixed? Yes, we will.

Fixed? Report it online again. Once the complaint has been resolved, state this in a response. Ask your customer to adjust their review or to explain that the complaint has been resolved to their satisfaction.

Share the reviews with your colleagues. Even those bad reviews, if they are justified. It binds your colleagues and helps to better understand your customers. This ensures a mindset that focuses on customers: customer centricity .

Get more good reviews. Even the best company in the world sometimes gets a bad review. That is just to be expected, and your customers would also find it strange if you only get good reviews. The best way to reduce the impact of a negative review? Get more good reviews.

Related post:

https://freshreviewonline.wordpress.com/2020/12/02/review-marketing-why-how-and-what/

[freshreviewofficial]

Get Google reviews for your business

If you find the findability of your company in Google important, then Google reviews is essential for you to be easier to find in Google.

You can of course tell yourself what you do as a company and how good you are at it, but it is much stronger and more convincing when customers say that you are a top company and that you have excellent service. If you find the findability of your company in Google important, then Google reviews is essential for you to be easier to find in Google.

In this article you can read how Google reviews works and how you can directly send a link to your customers to receive a review.

Google My Business: essential for your local findability

For any business, but especially for local businesses, Google My Business is essential. It contributes to your visibility and findability for (potential) customers in your area. When you have a listing on Google My Business, you can also provide additional information to them: address details, opening hours, website, phone number, email address, description of the business, etc. But in addition to listing this information, you can use Google My Also use business to receive Google reviews. Visit online review management platform for your online business.

Do you already receive Google reviews?

Potential customers want certainty. They want to be sure that your products or services best meet their needs. Reviews, such as in Google, are therefore becoming increasingly important. Moreover, the Google reviews also indicate how your company is. Because the consideration for potential customers whether or not to choose you is important, Google shows the reviews in the local search results. When you have received five or more reviews on your Google My Business page, the stars will be displayed in the local search results.

Because Google wants to be valuable to its visitors, it includes the number of Google reviews and the score in the ranking of the local search results . The more reviews and positive ratings, the more likely the position is.  

Receive reviews on Google

Do you want to receive reviews from your customers? Then make it easy for them and create a link that they can click to write reviews. Below a step-by-step plan:

Search for your Place ID .

Search for your company name and click on the result for your company.

Copy the Place ID code under your company name.

Place the Place ID code after this URL: https://search.google.com/local/writereview?placeid=

If necessary, use a  shortener  to shorten the URL.

Then send the link to your customers to receive a review or place it in your signature.

You can leave us a review at https://goo.gl/maps/nq8hKt15qN8kTjiB8

When you receive a review, connect with your customers by  responding to the reviews  you receive.

Delete Google review

If you have received a Google review and you want to delete it, there are two options. In the first place, you can enable Google yourself to remove the Google review. If this does not work, you can of course still bring in a judge. However, neither option is a guarantee of success. A review remains a subjective assessment and that weighs heavily for Google.