Figuring Out Your Fashion Brand’s DNA, Part 2: Fashion Marketing And More
Figuring Out Your Fashion Brand’s DNA, Part 2: Fashion Marketing And More
This is part two of a two-part series on starting and running your fashion business. We begin with branding and logistics.
Up until now in Part 1, we’ve discussed two elements- components that make up a fashion brand, and ways to find and source the right material. In the second half of this series, our focus shifts ever so slightly to the business model and deciding on a marketing strategy.
The…
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