HELLOOO, I just discovered your blog, shame on me. So, I read your masterpost about the stunts in the industry (great work btw) and was wondering how to tell if something is real or purely pr. Would you mind giving me a few pointers ?? Answer however and whenever you can.
Thank you so much for your lovely words. I would love to help you dig deeper into the PR industry. In fact, I did some research myself and I stumbled upon a great confirmation on how everything works. I think it is just the right fit for you, sweetheart.
Please take your time reading the post and if you have any questions or suggestions, please do not hesitate to ask me. Have a great day and enjoy!
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How to spot a PR relationship?!
This post is made for everyone who would like to learn how to spot a fake relationship in Hollywood. This information is supported by a very reliable source. The name of the source is Jack Ketsoyan, he set up two PR relationships himself. If you would try to compare this to your favourite Hollywood couple, you might be surprised of the outcome. I wish you all the best while reading this and if you have any questions/suggestions please do not hesitate to ask. Enjoy! :)
This is the link of the podcast about the PR relationships (skip to 5.40). I will make a little summary of the very important things Jack said. There is also another man who is speaking about this subject. His name is Christopher and he is a lawyer who has worked with cases like these for a long time.
(Please note that I am in no way hating on anyone. I have a strong dislike for all ‘’beards’’, but what they do with their lives is their responsibility. Therefore I mean no harm to any of these people. It would be very sad if any of these people would do it because they needed money for their families. If that was the case I would truly feel sorry for them, but the thing is they want to become famous by dating someone else who put his/her hard work in his/her career. That it just not fair. There are plenty of ways to become famous by dedication, hard work and staying yourself.)
I want to give compliments to the lovely @Totallylost4you on twitter. She made me aware of the podcast.
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-’’To hide the artist’s sexuality; boosting of the careers.’’ --> (Louis, Harry, Zayn, Liam and Niall. Also, Kristen Stewart, Cara Delevigne and Taylor Swift) -->
‘’It is more common on the male side than on the female side. There are certain celebrities who were, back in the day, in the closet and it was not okay to be out. We live in a completely different time nowadays, these days being gay is okay. So back in the day that was the biggest secret, it was a big taboo, if a certain high profiled male, the heartthrob is all of a sudden gay, they were not going to get the bigger roles anymore. They were going to be type casted, so that was the big way of hiding things. Them hiding their sexuality was dating a female who would keep them in the limelight basically and cover it up.’’ [about closeting] ‘’Times have changed, it still happens, but a lot has changed.’’ --> There are still people who would not like attending a Harry Styles (the heartthrob) concert when he comes out as gay.
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-’’To be able to sell the hype of it.’’ --> (Whenever a picture of Taylor and Tom or Louis and Eleanor comes out, people are quick to retweet, post and talk about what happened. Within no time the pictures have traveled through the internet. Which automatically means that a lot of people have seen it. All of this gives the label/couple/artist attention and money. --> Whether it is bad attention or good attention, attention means money.) a few examples of these couples are also: Haylor, Zigi and Elounor.
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-’’To sell tickets to concerts or movies.’’ --> 1D world tours and solo tours. That is also why beards like Camille Rowe, Eleanor Calder and Maya Henry attend their concerts. As for movies think about Robert Pattinson and Kristen Stewart (who is gay) fake dating, moments after Twilight came out. Think about 1D bringing their fake girlfriends to the world premiere and Zayn and Perrie getting engaged a second after. The purpose of these events are attention. Sweethearts, whenever people go to these shows/movies all they will focus on is 1D and their ‘girlfriends’. Photos will spread faster than ever and people will talk about how ‘real’ they are. Their aim is to kill two birds with one stone; making them look like a ‘real’ couple whilst promoting their movie/album.
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-’’To sell albums.’’ --> (Zigi, Chiam, Elounor, Hamille, Nailee, Haylor.) Let us be honest, are they not the biggest reasons why antis buy the album? Just to see what stuff they write about their fake girlfriends/boyfriends. Just to see how ‘Camille’ pronounces ‘’Coucou’’or just because Gigi Hadid starred in Zayn’s music video. Or maybe to finally know the ‘truth’ about Taylor’s fake relationships.
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-’’It's all about the hype at the moment. Especially with the social media world.’’ --> I am going to point out an important thing Jack said. He said ‘’especially with the social media world.’’ Remember when there were only rumours of Louis and Eleanor being back together? The whole fandom tweeted about it. This made it popular and that was the solid moment 1D’s label knew that Elounor 2.0 would do it for them. They would earn a lot by it. The same thing counts for Zigi, Chiam, Haylor, Hamille. Hamille is a good example too. When all of you heard that Harry wrote a song about her and that her voice was going to be included in his song, what happened? Exactly, everyone went nuts and made sure to listen to that exact song. That is exactly what they want. They want that power over you, that is what gives them the money. Another example, how fast do you think solo Zayn stans and Directioners tweeted about a ‘power couple’ when the news broke that Zayn and Gigi are ‘expecting a child’? How fast did people open their social media accounts when Kylie Jenner was pregnant for the Kardashian’s 10th anniversary? (Social media does A LOT. Whenever a picture of Eleanor (beard) and Clifford (Louis’ dog) arrives on the internet, people automatically assume they are together in a room. This, is not the case. That is how convenient social media is to arranged relationships. Why start a rumour by hiring newspapers instead of posting a message on social media? It is much cheaper and more people will know about it in less than four hours.)
Promoting certain brand like Coca Cola (Elounor), YSL, Gucci, Vogue (Zigi) and Hugo Boss are also a part of it. Celebrities wearing those brands make their fans want to buy it too, think of the Kardashians promoting Adidas and other expensive brands. Also think of people like Briana Jungwirth promoting flat tummy tea. This is called ‘celebrity branding.’
Tell me, how many times do you get HQ pic of your PR couple on your phone? People tend to go out of their mind when pictures come out. That is the immediate effect Hollywood has on social media/ you. That gives them the promo they need, even during quarantine the beards post pictures of themselves, making you think they are together when in reality they are not. :)
{About why Jack hooked an arranged relationship up himself} --> ‘’It was more of a mutual agreement between the agents. {Tells a story about an actor getting bad reviews for a movie and in order to let people focus on something else they got the actor a girl, so the media would focus on the girl instead of the bad movie.}’’ --> ‘’Just a one year deal. Basically they finished of the press and the international press and then they went their separate ways, because she did not want to do a two year deal.’’ {interviewer asks if it worked} --> ‘’It worked.’’ --> A few examples of (approximately) a one-year deal: Calvin Harris and Taylor Swift, Niall Horan and Hailee Steinfield and Louis Tomlinson and Danielle Campbell. It is also good to point out that the beard can decide whether she wants to continue or not, but the celebrity has to do what the agent arranges.
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{Interviewer asks what reasons people might have to agree to one of these PR relationships} --> Different reasons, that could be to deflect attention away from a controversy (damage control. think of something Larry or Ziam related happening and the next day Zigi and Elouno are papped. Or fans finding out Louis is in the same country as Harry and the next day they will let Elouno do a pap walk. Another example is when Ziammies find out a Zigi picture is photoshopped, the next day you will see Zigi in person. This happens when their stunts fail). So if an actor has drugs and alcohol problems they may want to give the appearance that they have settled down and are in a committed relationships so that they can banked for films. Or they are going to be able to get bonded and get work and people will trust them, because they have settled down. It also could be done to create a brand. Two celebs getting together and 'now there's this tremendous interest about them being a power couple.' [...] We create strong provision against the disclosure of any negative facts against the celebrity - with consequences. So these agreements need to be structured with a hold back of money so that over time if they have complied with the agreement and not disclosed ehh no personal information and violation the agreement then they would be entitled the payment, so under the agreement. " --> The last part might be difficult to understand, because the lawyer uses difficult words, but what he is actually saying is very important. He says if the celebrities who are in the PR relationship have done their part (parading around with each other) then they will receive their money (please correct me if I am wrong). The host also confirmed that contracts like these are the reason why a lot of celebrities do not admit they had a PR relationships.
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Clues on how to spot a PR relationship:
-‘’The main clue you would see is if, you know, a certain high profiled male is dating a female (or when a high profiled female is dating a regular male), who was not high profile. All of a sudden, she is, overnight, the most talked about girl in Hollywood and everyone want a piece of them. That is the biggest thing, you know, it is such a career boost for the female that some females end up taking the deal.’’ --> Zigi, Elounor, Chiam, Brouis, Haylor, Taylor and Calvin. How does the world know Eleanor Calder? Because of Louis Tomlinson. No one knew her before, except her family. How did Gigi gain so many followers? Because she started dating Zayn Malik. Gigi already had a platform for herself, but she gained a lot of followers by dating Zayn. Zayn also gained followers by dating Gigi. Gigi needed promo and Zayn was in the spotlight, because he just ‘left 1D.’ This made him the perfect target. I hope all of you also notice that when beards/fake girlfriends post pictures of them with their fake boyfriend, it gets way more likes than their usual pictures.
{What was the benefit for the girl in the scenario?} --> ‘’Ehm, she has a huge career at the moment. She benefit from that by becoming a household name (someone that is well known) and getting bigger roles than she would have. She would use to be the 3rd or the 4th lead in any auditions or any jobs that she was getting. She then became the first lead. She got a great career boost out of it, for sure.’’ --> Gigi Hadid, Eleanor Calder, Sophia Smith, Cheryl Cole, Maya, Camille Rowe and Kendall Jenner are just a few examples.
How did the world know Townes? Because ‘Harry named’ her in one of his songs. How did the world know about Maya Henry? Because Liam Payne started dating her. Before this, she was just a fan. How did Cheryl Cole get the attention back? Because of baby gate and by fake dating Liam Payne. How did Briana gain so many followers? Because Louis Tomlinson fans gave her the attention and because she participated in faking a pregnancy. How did Shawn and Camilla become a couple in the spotlight? Because people have always shipped them, ever since the beginning and their label gave the fans what they wanted. How did Kim Kardashian become famous? A *** tape of her and Ray J leaked and she became famous. Now, she is a lot richer and more famous than he is. A quick note, not many people know how Kim Kardashian became famous. They only really know her from Keeping Up With The Kardashians. The newer generation does not know about the tape scandal, and that is what they do. You need to dig a little deeper to see that. This all is an on-going cycle and it will not stop unless we all stop believing it. 😊
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What do they do in order to make a PR relationship look real?
{Interviewer asks what the clauses in an arranged relationships contract are} --> ‘’An arranged relationship is estranged by definition. So certainly we are going to see requests that are equally odd. They are certainly going to have requirements as to how they hold themselves out to the public as a couple. This would mean appearances at award shows, parties or events together as a couple and that there would be requirements maybe for specific events.’’ --> Eleanor attending Jay’s wedding and being ‘maid of honor’, Calvin and Taylor at Award shows, Elounor at the fashions show 2013, Haylor and their NYE ‘kiss’, Zigi at the MET gala and Chiam at the Brits, celebs at after parties with their ‘girlfriends’. All of these couples have also pictures with each other’s family members. That made a lot of you think they are close and real, well my loves, now you finally know that it is all part of a PR stunt. The fake girlfriends also have to look supportive, that is why they have to be there at concerts, soccer matches, award shows etcetera. 😊
Remember when Eleanor (beard) posted a picture of herself and in the background you could see a picture of her and Louis in 2012 and ‘Louis’ written on a board? Remember when she posted a picture of herself with her and Louis’ boots in the background in 2018? All of these things are there to make it look like they truly live together and that they truly own each other’s stuff. The same thing counts for Haylor’s airplane necklace. Do you genuinely think they did that by accident? No, that is the purpose of the whole picture. 😊
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‘’Then there is going to be particularly some none disclosure issues surrounding them as to what cannot be said about the relationship and what needs to be said. There could be a script even as to what they have to say if asked about the relationships. There would be photo sessions showing them as a couple. And then I have seen issues of sexual relationships and specific whether this would happen or not happen in an agreement. But if it is truly a PR relationships then sex would not be a part of that relationship, because it is not real.’’ --> Loves, do you remember a moment when someone asked a celebrity about his/her relationships and they stuttered and looked uncomfortable, or they just said something wrong or embarrassing or tried to talk themselves out of it? Well, that happens when you have to make up stuff that never happened. Louis Tomlinson confirmed his interviews are scripted, so this one is just an extra thick layer of confirmation. I also recall Gigi doing a live and someone asked about Zayn and she just stuttered and looked away, not knowing how to answer a question. (I think there have definitely been times when two people who were in an arranged relationship gave different answers to the same question, why? Because they do not know anything about each other.) Here is an example of a moment that is repeated and scripted about Louis’ ‘relationship’ with Eleanor, even know we have legit proof that is not what happened:
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Now I can hear all your lovely brains working and thinking whether a celebrity is willing to sign a contract like that or if their label is making them sign it. Well, if you have read my previous masterpost about the music industry you can see confirmations of the label making the artist their puppet. They own you, so if they think you should have a girlfriend to hide gay rumours then they will give you one. ‘A label cannot force you anything’, but it does make you sign a contract. When you sign the contract without reading it carefully, then your label will mess you up. In those contracts they do not write ‘’Taylor Swift has to agree to arranged relationships.’’ They write stuff like ‘’When signing the contract, Taylor Swift allows the label to make changes in order to get her to fame.’’ Of course Taylor (and other artists) would think that they mean changing her outfit and looks, but no. The label thinks being gay is something that will not get people enough fame. So what do they do? They change her, they change her sexuality. They closet her and even though Taylor and other LGBTQ artists do not want that. You cannot deny because when you do so, the label will show you the contract you signed. A contract like that is never written literally, they can manipulate their words. To the label ‘’being gay or a part of the LGBTQ+ community’’ falls under ‘’making changes’’ in order to make her famous. Of course there are celebrities who willingly closet themselves for various reasons. I hope to create a single post about how devious these contracts are for you all! 😊
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Here are a few things I hope you have learned from this: 😊
- Fake relationships still exist and they will always exist. It has been confirmed, so no one can deny this anymore.
- The girl and boy have to go to special events, such as award shows, family dinners and weddings in order to make it look real.
- Homophobia is still a thing and the biggest reason why arranged relationships exist.
- The beard has a contract too, so your idol has no say in how long she can or cannot stay. If she does good then she will stay. (I see many people say that Louis chose Eleanor because they are friends and that is why she is back, but he actually has no say in anything. Your idol is their product to sell. Your idol is basically a marionette.)
-The PR team does everything to make it look like they are truly together, think of photos of each other in each other’s homes and ‘personal gifts.’
-Celebrities get an enormous boost on their social media accounts when they start being part of an arranged relationship. Something I have always thought was a bit odd, is the fact that Eleanor never created an insta account until her and Louis’ ‘relationship’ had its peak; in the middle of June 2012. When in reality, insta was created in 2010. She also created twitter in 2012. Exactly when the first few big events were attended by them. (I genuinely think she did that, because everyone wanted to see more of her. Plus, she has always wanted to be a fashion blogger and this was her ‘big moment’ to do so.)
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The credits for this post go to @Totallylost4you. They made me aware of the podcast and they continue to shine light on hidden treasures like this one. They also hardly get credits for their solid hard work and I hope they will continue doing this! Thank you!
Thank you so much for your attention. If you have any question/suggestion, please do not hesitate to ask/tell me! I wish all of you the best and please stay safe. Have an amazing day!
