Gabriel De Florio

Internet Marketing Expert, but Rebel

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A forgotten tragedy

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A forgotten tragedy

  On 27 April 1865 the worst maritime disaster of the United States of America took place and almost nobody remembers it. Contrary to the Titanic or the attack on Pearl Harbor on which they have shot dozens of films and documentaries and an infinity of writings, almost nothing exists of the Sultana steamboat.

I – remeber I am Italian – came across by chance in the name of this ship and had difficulty finding information on this tragedy. I want to remember it here.

The Sultana was a steamboat that traveled the Mississippi River overflowing with soldiers. You see it in the picture above, taken just a few hours before the explosion. It was the time of the Civil War to the last lines. They were all Northern prisoners who were returning home due to a handsomely paid agreement by the government to the company that owns the steamboat.

It was a ship with very serious problems with the steam boiler that were repaired badly and in a hurry to avoid losing the government’s money.

Obviously they put on that boat all the soldiers who could physically stay there (even standing), in a way that closely resembles what I see here in Italy done by traffickers of human beings in the Mediterranean Sea.

When it was about 8 miles north of Memphis, one of the boilers exploded destroying an entire portion of the ship. The lightning was so strong that witnesses reported seeing the glow even from Memphis. The survivors of this explosion had the horrible choice between dying of asphyxiation due to smoking, or dying burned or still seeking salvation by throwing themselves into the impetuous waters of the river. Bad luck wants the Mississippi to be in one of the worst filled in its history and it was very cold.

So many died that no one ever succeeded in certifying the exact number. Perhaps also because nobody took the trouble to count the soldiers. There is talk of a deceased figure between 1800 and 2400.

But it was not a real news for the media of the time, all too busy following the latest developments in the war and especially the assassination of President Lincoln.

Not to forget.

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The judge and the algorithm

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The judge and the algorithm

  According to a study by Malcolm Gladwell reported in his latest book “Talking to strangers” (highly recommended), if you use subjective elements to make a decision, you have one chance in four of making a mistake.

Gladwell asserts that each of us is not able to judge a person by their behavior. And to give strength to his thesis he brings several documented examples.

In fact, one of his studies analyzes the sentences of bail in the United States and has statistically demonstrated that the decisions taken by an algorithm turned out to be more effective than 25% of those taken by the judges.

Why? Simply because all the judges can talk to the defendants at the trial and, therefore, be influenced by them. The fewer subjective elements we face, the more we can make better decisions. Valid in every field.

I don’t know where the future will lead, but I can say that if we delegate some things, like decisions in the courts, driving cars etc … to artificial intelligences, the world should improve.

But only if they have been made as perfect as possible. What would happen if the court’s algorithm condemned innocent people? Or if a vehicle’s software brought it into the wrong lane?

What matters, in my opinion, are the processes with which you build products or regulate work relationship. If objective rules are applied, the possibility of making mistakes is minimal. And the less you miss, the more you collect.

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The scientific formula for success in infomarketing

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The scientific formula for success in infomarketing

  Many of you often ask me how you can reach certain levels of business success like infomarketing. It seems that no one has ever opened his eyes and looked around. Now I tell you what needs to be done to succeed in life and then what needs to be done to be successful in infomakreting.

All successful entrepreneurs have followed a fundamental and scientific rule that is under the nose of anyone on Earth, but that almost all people prefer not to see.

Here is the formula: “find a problem and then offer a solution“.

Stop.

Simple?

Yes, but only in words. Finding a problem is already a huge effort in itself. We need to know our sector well, understand where it can move in the future, have the necessary experience, etc…, and it’s just part of the job. Assuming that we succeed in having the strength, the constancy and the determination to succeed in this first step, then there is another world to face. In fact, offering a solution does not only require the brain to be split to find a solution, but also to be able to produce it effectively and profitably. And finally that we know how to propose it to the market.

And it is on this point that we must concentrate if we are in business infomarketing. Why? Because anyone is able to create a product (even a valid one) by scratching information that can be found for free on the internet and making a pdf or video. But very few know how to advertise. And this is where it usually collapses.

How can you avoid failing? It may seem strange, but the answer in this case is not so difficult to achieve. Here too, I have a scientific formula that can help you: “send traffic to your landing page and then publish it daily“.

You can easily analyze it: once you have your funnel ready or just your squeeze page, bring traffic. From advertising on social media, to ads only, to guest posts, anything you need to do.

And then publish constantly.

What? Anything related to your industry that may like at your market. Obviously it must have some kind of link that refers to your page otherwise it is useless. But public. The goal is not just traffic, but having a constant interaction with your audience. In order to gain customers. You must publish. Look at me: every day I try to write an article on my blog like the one you are reading now. But you can also record a video to put on youtube. Or publish a presentation on Slideshare.

Just do it.

Everyday.

Every single day.

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Have you ever seen a tank wander the streets of your city?

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Have you ever seen a tank wander the streets of your city?

  This news makes you smile if you read it safely on your own armchair. Definitely not, if you live it on your skin.

A transporter had to carry a Russian T-55 tank of the second world war still perfectly working to a museum in a small town of Poland. However, he suffered an engine failure in his vehicle and, as it was late at night, he got out of the truck and slipped into the first bar he found within reach. Here he started drinking. And drink a lot.

When he decided to go out he was already completely drunk, but obviously not enough. In fact, he climbed onto the tank that he was supposed to transport to the museum and he thought it best to go directly to that destination.

Among the inhabitants, woken up in the middle of the night by that beast of steel, a certain fear has obviously spread and there are counted calls to the police. Arrived on the spot almost immediately, some policemen, with a certain amount of courage I must say, ordered the alt to the tank simply with their pallet.

Incredibly, the man driving, albeit drunk, stopped and was taken off the armored vehicle. Thank goodness, because if he continued his mad race he could have run over anything.

Needless to say, now the most scarce accusation he will face is that of driving while intoxicated (which in Poland means up to two years in prison), but also of not having the right license to drive that type of vehicle (admitted that there is one) and having used an uninsured vehicle. I would say a further 7 years or so in prison.

As if this were not enough, the driver will be forced to pay the costs to return the T-55 to the police depot, hoping to see him sooner or later in his final destination: the museum.

An adventure that will have very serious consequences for man, but… I suppose driving a tank is an incomparable experience 😀

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This writing is over 100 years old

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This writing is over 100 years old

  Here is a text by Henri-Frédéric Amiel, taken from his “The Journal Intime” published in 1870 which seems very interesting to me:

“The masses will always be below the average. Besides, the age of the majority will be lowered, the barriers of sex will be swept away, and democracy will finally make itself absurd. The foolish man from the self-judgment, the foolish man from that of self-judgment, who is there is no need for him to become a man, and the good-for-nothing that self-improvement is of no account. Public law, founded upon virtual equality, will destroy itself by its consequences. It will recognize the inequalities of worth, of merit, and of experience; in a word, it ignores individual labor, and it will end in the triumph of platitude and the residuum. ”

I find it very current and I fear that the Swiss philosopher has really got it right. Because it seems to me that the one described is really the world of today and it gives me goose bumps!

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How to speculate on a tragedy

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How to speculate on a tragedy

  Lately, I’ve had the chance to play a video-game of the horror genre called Kholat (or death).

As you already know, the genre is rather disgusting to me (remember my discussions with my friend Hugo?), but this time I won my reluctance for a specific reason.

This videogame is based on a tragic event that actually happened in 1959 in Russia.

In a mountain pass on the Urals as many as 9 people lost their lives for reasons not yet ascertained.

Soviet investigators said that death was caused “by a force of nature“. the area was forbidden to anyone for three years and the lack of both survivors and witnesses gave rise to the worst fantasies.

After a trip of a few days on cross-country skis the boys, all very young, camped for the night near a pass on a mountain that in local language means “mountain of the dead”. What happened that night we do not know for sure, but Soviet investigators established that in the middle of the night the boys tore their tent from the inside and escaped, only with the underwear on and barefoot, in different directions. With a temperature of minus 30 degrees, a stormy wind and without the slightest chance of seeing anything at night they certainly had no chance of surviving.

Below are the facts established by the investigation:

six members of the group had died of hypothermia, while the other three due to a combination of hypothermia and fatal trauma;

there were no traces of the presence of other people in the area or in the surrounding areas;

the tent had been torn from the inside;

the victims had died between six and eight hours after eating the last meal;

the fatal traumas of the three bodies could not have been caused by another human being “because the power of the blows had been too strong and at the same time had not damaged any soft tissue”;

forensic analysis had shown that the clothes of some of the victims had high levels of radioactive contamination.

The investigation was closed due to the total “absence of offenders“, but the aftermath and controversy that followed went on for years. In fact, there are those who claim that the metal findings in the vicinity, the fact that there were experiments with the new R-7 war missiles, radioactivity (caused by a source never found) legitimately made us think that the army had a concrete interested in covering everything.

The truth has never been known and probably never will be known.

But a group of programmers made us on a videogame that has also won several industry awards.

Now, I have tried it and after an hour of play I can say that:

there is not any character who is an evil spirit eager to kill me.

my avatar is not able to run for more than 10-15 seconds, which means that, if an enemy chases you, you can’t escape.

my avatar can not even make a little jump, which forces absurd turns to get around a branch.

the game is reduced to a wander around the mountain looking for diary pages.

you don’t have a single indication of where you are, the map is in your hand, but you have to go to intuition to understand what to do.

you can also play for 10 hours in a row, but if you don’t reach a camp (always empty) you can’t save the game and then you lose all the progress made.

there is no possibility of defeating the enemies beacuse there is no weapon.

In practice I would call it a “simulator of walks on snowy mountains” and nothing more.

A tragic event was used to create a videogame, but the tragedy in question was not a common thing.

His aura of mystery about the fate of those boys, the latent radioactivity, the tent slashed from the inside to escape from no one knows what… everything contributed to making the incident an event even after decades.

And on this tragic event a group of Polish programmers made money with a product that is not even that great.

Everything, I would say, once again confirms my theories about horror.

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How to react to a crisis

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How to react to a crisis

  It was 2008, the greatest crisis that humanity has experienced since that of ’29 had already broken out and made illustrious victims. The market collapsed everywhere. The money disappeared. The media didn’t talk about anything else. And everyone was worried about the future. Especially those working in the financial sector.

People used to go to luxury gyms diriving a Ferrari or Lamborghini had suddenly found themselves sitting the ground. There were about eighty thousand trader and financial experts on Wall Street, but within a few months only less than thirty thousand survived.

More than fifty thousand people who were overpaid until the day before, suddenly found themselves at zero.

The causes could be discussed without ending. The fact that we were living above our means. But instead I want to offer you a different point of view.

Let’s analyze what happened to three different people I know.

The first, Joe P., had been in the real estate mortgage sector for at least 10 years and he had even earned 80,000 dollars per month (also thanks to the infamous subprime mortgages). With the collapse of the real estate market, he found himself out of work in a short time and he stood still for a while.

But then he realized that standing still was damaging himself and he got into a particular business.

In fact, analyzing the market, he realized that the golden mine had run out only to discover that there was a more interesting market for him!!

He went on to sell products that defended from non-performing loans to those banks and financial institutions that had previously paid him to sell mortgages. A genius. And in fact he started on to earn 180 thousand dollars a month.

The second, Ron J.J., was a screaming trader. It was that of the gymnastics I mentioned him just at the beginning. He collected impressive commissions because he did his work very well. But the crisis has cut him too. He could no longer even support his lifestyle.

Becoming a millionaire at the age of 27 it can be a problem because it is difficult to manage a great amount of money, so, he ended burning his capital. He found himself with nothing in his hands after years of pure profit.

But it didn’t last long. He realized almost immediately that looking for business in that specific sector in New York was a suicide and he simply moved first to India and then to China, where his skills were still appreciated and there was a lack of high professional profiles. Now Ron is back in the USA, but, mindful of the lesson of 10 years ago, he no longer wastes his money.

Who has never wasted his money is Abraham L.. Using his own words “I sold what there was to sell, when it was to be sold“. In practice he sold mortgages, loans, bonds, cds, derivatives, etc… but also luxury villas, yachts, diamonds and precious stones, all that attracted people at the time.

But he didn’t spend a cent. And when the crisis hit like a cyclone, Abraham was safe. He had spent something on long-term investments and pretty safe stuff, so what he had lost (since everything was falling at that time) was very minimal. But he had a terrible liquidity in his hand, which is exactly what the banks needed at the time. He told me that he had made millions only through securities repurchase agreements. But the best was yet to come: finding himself in the eye of the storm in the best possible conditions, once the storm had passed he was ready to invest in order to earn himself rather than his customers.

And he bought stocks and buildings at such insignificant prices that he can now boast a fortune of over 55 million dollars. Only 10 years later.

And to think that there are people who committed suicide for this crisis. They feared that they had arrived at the end of the line and instead these three cases that I proposed show you how that period was just the beginning of a new era. And without even having to be a mega-entrepreneur like Steve Jobs.

All depended on “how” these people reacted to the crisis that had stroke them. They had been through bad times, but they reacted well, in an innovative way or, as in the chaos of Abraham, they had already laid the foundation for their success long before the crisis broke out.

Think, people, think.

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Why do we need to know how users behave on social media?

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Why do we need to know how users behave on social media?

  Today a very brief but significant post. I came across a really interesting Pew Research Center study. Here is the link to learn more (highly recommended). Briefly, the research reveals how the Americans used social media in the year just ended.

Probably not what you expect, since there are important news. But I refer you to the studies to discover every aspect. What I want to emphasize is the importance of knowing how users behave in social media platforms in general.

If you know what language they use, you can talk to them. And you can then propose your products or services. If you know when they are contactable, you know when you can show them your products or services. If you know what they prefer to do online, you know how to offer your products or services. If you know what they want when they are online, you know what to offer for your products or services.

Ultimately: if you want to sell your products or services you MUST know how users behave on social media. It is a matter of fundamental importance.

Make sure you have all the knowledge possible about your future consumers and you will have an advantage that will make the difference.

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Who were the fittest?

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Who were the fittest?

  During an ancient war a single event happened in history: the Masada siege. It happened during the first Jewish war when ancient Rome army destroyed Jerusalem Jews and disbanded that population until 70 years ago, when was established Israel land.

After Jerusalem fall made by Roman legions unstoppable power, Zealots (Roman rebel extremists) refuged with their wives inside an inexpugnable fortress: Masada. Zealots joined the so-called Sicarii, brigands an warriors Roman rebels.

This fortress was built on a 400 mt high rock with walls over a mile ling and over 15 feet thick, strenghtened with 37 armored towers even 80 feet high. In the underground rooms were placed countless supplies and tons of weapons capable to equip an army of 10 thousands men.

The only way to enter this place was a very long and narrow path called “the snake’s path”. It was unviable by an entire army.

Eleazar Ben Yair, wonderful warrior and Sicarii leader, was convinced to withstand a siege for years thanks to his big supplies and with the possibility to strike Roman army from higher spots.

Roman army, led by Lucio Flavio Silva, knew this vantage. The Roman patrician became the leader of this army with the thankless task of defeating last rebel standing in this area. This seemed an impossible task.

Silva, however, thought in a different way: he decided that instead of starting a classic battle, a definitive loosing decision, it will be a winning decision to build a wall to close any way out. Then, he ordered to build an embankment on the opposite side of the fortress, and this embankment must be so stable to stand the entire army on it. He built an entire road that started on the plain side below the fortress and came directly on the rear part of Masada.

This work was so impressive that it is still working today, my advice is to make an easy online research to see pictures of this impressive road and his 430 foot drop!

The Romans did it. When the Sicarii realized that the road would have brought Roman army and breackthrough rams behind fortress walls, they understood that it was no hope anymore.

They understood that if the Romans destroyed fortress walls (and they no longer avoid it) it will be a terrible defeat. They took a unique decision in history: they all committed suicide before Roman attack started. The rebels gathered in the temple, men killed their sons and wives, then they killed themselves. The chronicles talk about 960 deaths among men, women and children.

When Roman army entered the temple, they were amazed to found no resistance, and they considered it a so noble act that no Roman soldier cheered for victory.

It seemed that only two women and five children hidden in underground tunnels survived in Masada. The Romans did not even touch these people, due tu admiration for such extreme act.

Fittest people. Old fashoned fittest people.

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The mystery of the death of Edgar Allan Poe

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The mystery of the death of Edgar Allan Poe

  One of the most famous writers of all time, Edgar Allan Poe, died at the age of 40 on October 7, 1849 and this is history. It is known that he died in almost absolute poverty, without money even to buy a shroud in which to wrap his wife’s body when she died: he used the sheets of the bridal outfit. He spent the last years of his life in a cottage in what is now the Bronks.

He had squandered the fortune of his adoptive father (the natural father had abandoned him as a child and only one year later his mother died of illness) and burned with alcohol all that his writings made him earn.

But the forefather of the horror genre, of the psychological and of the detective genre left us with a mystery that nobody could ever explain. He decided to do some business in Philadelphia, so he took the train to that city, but none of the relatives knew what it was. No one was waiting for him at the station and therefore no one became suspicious when he didn’t arrive.

He was found in a daze in Baltimore, wearing clothes that weren’t his, delirious. The police managed to track down someone from his family, but all Poe could say was the name “Raynold” without giving any explanation of what had happened to him.

Neither his relatives nor his friends had any idea who this person was, nor why Poe was in Baltimore, nor why he wore another person’s clothes.

The doctors talked about delirium tremens, a good way to indicate death by alcoholism. But curiously, all the documents relating to the death of the great writer disappeared, including those relating to hospitalization.

We will never know the truth, but some hypotheses are circulating. It is said that it may actually have been an abuse of alcohol (it would not be surprising given the problems previously experienced), or that he was abducted to make him vote several times in the city’s polling stations. This hypothesis is not too fanciful, as Baltimore was at the time of the election campaign and there are documented cases of this type of kidnapping.

It is even said that he may have been murdered by the family of the woman that Poe had begun to attend in the last period.

A 1996 study by the University of Maryland states that the writer was suffering from rabies (hydrophobia) and died because no one was able to understand the problem.

But 170 years later it is the most dense mystery in the history of world literature.

—

P.S.: instead, it is not at all a mystery the fact that today the doors are closing for access to my course “Your First InfoProduct“: 20 years of experience between me and Paul condensed into a single product to start the most beautiful of online business activities: working with your passions!

Don’t miss the opportunity and click here immediately.

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Everyone has heard it, but nobody knows what it means.

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Everyone has heard it, but nobody knows what it means.

  I’m sure everyone has heard the word “abracadabra” at least once in their life. Magicians always use it as a magic word that makes things happen… magic.

The first appearances of this word date back to the third century after Christ in the book “Liber medicinalis” by Quintus Serenus Sammonicus, the personal physician of the Roman emperor Caracalla (yes, the baths one).

In the book it is written that, to recover from illness, the patient should wear an upside-down triangle pendant engraved with the word, called magic for the first time. The word was first complete, but in the following line it lost the last letter and so on as it descended towards the vertex only the letter “a” remained. In this way, according to Semmonicus, the taking of evil spirits on the patient would be reduced.

The emperors that followed were also very inclined to use this amulet that spread steadily over time. However, some scholars believe that the thesis of the so-called diminution of the evil power on the patient was a rather common idea at the time and that “abracadabra” was simply the name of one of the demons of diseases.

Needless to say, it took a lot of hold in the dark ages of the Middle Ages, where it was used especially in rituals of more or less black magic.

Yet no one knows how to say with certainty what this word means. Some hypotheses say that it could derive:

    • from the Hebrew words “Father, Son and Holy Spirit”

    • from the Greek “do not harm me”

    • from Arabic “let things be destroyed”

    • from the Aramaic “disappear like this word”

Other hypotheses even more imaginative theorized by alchemists or low-level spiritualists say that the word could be a conjunction between humanity and the sun god or an archetype of all minor spells.

I always repeat my idea, very personal and extremely questionable, that several centuries ago doctors were more like sorcerers than medical experts.

When they did not know what to do, they probably even managed with methods that they knew would not lead to anything, but that were very “scenic” for the people of the time. In practice, they went to trial and when they didn’t know what to try, they invented.

If the patient had survived they could claim the merit of the recovery, but if he died, it was enough to say that the demon had been stronger and would be removed from their troubles.

Is it easy, isn’t it?

—

P.S.: in the modern world going to attempts to create a business is a deadly mistake. If you want to avoid failing even before starting, I remind you that my “Your First InfoProduct” course is still open only until tomorrow.

Paul and I will guide you in creating your first product so that it is immediately a great success, don’t miss the opportunity: click here now.

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Do you prefer to become rich or be the king?

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Do you prefer to become rich or be the king?

  Today I start by thanking Jon Hasselman for this report: it was an illuminating reading Jon!

Perhaps you know Noam Wasserman’s book titled “Founders Dilemmas” and, if you don’t know it, I highly recommend reading it.

The author analyzes in depth the various dilemmas that an entrepreneur inevitably has to face, basing on his over ten years of experience analyzing even over 10 thousand companies. An impressive number, but equally impressive are the results: it emerged that the more you try to have absolute control over your company, the less you can make it grow.

And obviously, the less you can grow, the less you are rich.

Hence the dilemma, which really made an impression on the public, which reads: “Do you want to be the king or do you want to be rich?“

The ability to create an activity from scratch is not for everyone, but it seems that those who manage to make it grow with decision are even less. From Wassermann’s analysis it is clear that those who decide to be assisted by competent personnel for the various tasks within their company (even leaving control to other better ones) are able to increase the value of their creature by more than 50% compared to those who wanted absolute control.

If you think that implementing a policy of total control over your company allows you to grow more, change your way of thinking quickly, because it is obviously wrong.

—

P.S.: whether you want to become a king or just want to get rich, if you don’t start an activity you will never get anything. Starting an online business requires much less money than a physical one and there are boundless opportunities thanks to the network.

That’s why I created an infoproduct designed specifically for those who want to start a good business in the right way. The title is a whole program -“Your First InfoProduct“- and I made it together with a web legend: Paul Counts.

Each of us has put his decades of experience in the industry to offer a complete product.

If you are interested click here immediately because it will remain on sale only until Sunday, then, as usual, I will withdraw it from the market. Good luck!

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A marketing trick that nobody knows

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A marketing trick that nobody knows

  Every time I talk about it with someone, it’s always a drama. No one knew it could be done. No one knows how to do it. However, the results are exceptional.

Two days ago I answered Jeremy “Spot” Marriot’s cry for help, a first-time subscriber to my mailing list. We talked about a lot of things, but I was sure he didn’t know (and I wasn’t wrong in fact).

Today I decided to publish a slightly more articulated post than the answer I gave to Jeremy because I’m sure that almost all of the self-styled marketing gurus who scam you out there don’t even know.

It is a concrete trick to apply immediately for immediate results on your fb campaign: targeting only users in wi-fi mode.

I bet you didn’t know that, did you?

Yet I have noticed appalling increases (up to 30%) in my fb campaigns. Why?

Well honestly I don’t know exactly, but there are some elements that I can think about.

First: if a user is attached to a wi-fi it is because he is at home, perhaps comfortably seated on his sofa and therefore is supposed to be not excessively distracted.

Second: the wi-fi connection is on average much faster than the mobile one, so whatever the user wants to do on your site, it will do faster.

Third: if you have a sales page or a landing page with a promotional video, it will be downloaded more quickly and therefore can give the best of itself in terms of views and above all conversions.

Fourth: if the user is not standing on the subway going to work, he will be more focused on what you are proposing rather than continually checking that someone is stealing his wallet.

Fifth: if you propose large files such as video or app, it will be easier for the user to download them than for someone else doing work.

It sounds like nothing, but if you get such a big increase in conversions there must be a reason and I guarantee you it works great. As with Jeremy, who took quite a + 18% in one day.

Try it yourself. And then let me know your results.

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The sprightly old man who understood all of life

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The sprightly old man who understood all of life

  I only discovered today, but the news was last year, that in Taiwan a rather awake pensioner had the inventiveness and determination to readjust a bicycle on his own in such a way that he could play pokemon go!!

Yes, it is equipped with an infinite number of power banks to recharge its 11 (I mean eleven!) different smartphones mounted on a special support on the handlebar only to play without stopping. And use them all alone at the same time!

In this way the sprightly old man keeps himself fit by traveling around his country in search of rare pokemon to train, which, he said, is the main reason he plays. No fighting against other players or so-called “gyms” because it would be unfair to other fans. Is he too strong or does he just want to avoid “cheating”?

Anyway…. although I personally have a visceral hatred for pokemon go, I liked this young gentleman. Not only for the originality and creativity put into the creation of the bike, but for the fact that, at the age of 60, he managed to literally do what he wants.

Have you ever thought about it? We spend our lives doing what someone else tells us: the parents, the employer, our partner, the neighbor who stresses us out for useless things, etc… even abstract things like bureaucracy commit us (and often not a little) NOT to do what we would like.

But freedom lies in doing what you want and what you like. And an important part of one’s freedom is gained at work: if you have been so clever as to use your talents to work you will not have much difficulty realizing yourself precisely because you will succeed better than not doing something for which you are not brought. And if you were lucky enough to do a job that you like, you really wanted to put your peace and your tranquility before simply “making money”.

But what I recommend to everyone is to add to all this also the automation of the processes that bring you the gains. And follow it all with remarkable determination and will. In this way you will have everything possible on your side in order to reach your financial freedom.

And then you will be one step from really doing what you want, when you want and how you want it.

Also play pokemon go all day.

[gabrieldeflorio-blog]

How to sell... salami!

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How to sell... salami!

  As you will know if you have been following me for some time, I live in the mountains, in a village about 1000 meters above sea level. But I was recently in Turin, the most important city in Piedmont, where the largest Italian industry is based: the Fiat Chrysler Automobiles group.

Walking along the avenues of the largest park in the city, I realized that many people I met had a curious bag in their hands. Sometimes they put their hands inside the bag, took something and ate it.

Initially, I thought it was something like popcorn, peanuts, chips or some other type of quick snack.

But no: it was… salami!

Yes, salami cut into small cubes and sold in a kind of rolled food paper. I have seen so many of them with this increasingly empty bag going around the park and even among the streets nearby.

This intrigued me immediately because I had never seen a grocer sell in this way and as a marketer I had to go deeper into the story.

And so much I turned that in the end I found the key to the problem: in the center of the park, in a strategic position there was a very small kiosk that proposed, among other things for sale, the incriminated salami, presenting it as “salami for walking”.

There was a sign on the kiosk: “here salami for walking on offer”. The owner had had the brilliant idea of proposing his salami from a different point of view and was selling everything he had. Moreover, the salami make you thirsty and from whom do you want to take something to drink if not from the one who sold you that salami so good?

Never seen so many people around that tiny kiosk.

All happy buyers. One genius.

[gabrieldeflorio-blog]

What the Nutella inventor taught us

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What the Nutella inventor taught us

  As you already know if you’ve been following me for a while, I’m Italian. As you can guess from the proliferation of the tricolor if you have come here by chance, I am Italian. My country is famous in the world for so many wonderful things. You will probably know Nutella for example: hazelnut chocolate cream famous all over the world.

But we rarely talk about entrepreneurs, especially if they are of the highest level.

The inventor of Nutella was called Michele Ferrero: born in Dogliani (in Piedmont) in 1925 and died in 2015 he was the creator of an avalanche of successful products from his group. He was the richest man in Italy for years, a fortune estimated by Forbes in 24 billion dollars, at that time almost three times that of the much better-known Berlusconi.

Today I am talking about him because a document I had gently put aside to preserve it and that I think contains an infinity of wisdom of other times, came into my hands.

These are some guidelines that Ferrero wrote in a letter to his managers to “instruct” them to the best. I translate them because you can learn a lot:

Maximum to follow in contacts with the staff: “When you talk to an individual remember: he is also important”.

Put your employees at ease in your contacts: – Dedicate the necessary time to them and not the “crumbs”. – Take care to listen to what they have to say to you. – Do not give them the impression that you are on thorns. – Never let them feel “small”. – The most comfortable chair in your office is for them.

Make clear decisions and get help from your employees, they will believe in the choices they have made.

Make the collaborators participate of the changes and discuss them before their implementation with the interested parties.

Communicate the favorable comments to the workers, the unfavorable ones communicate them only when necessary, in this last case do not limit yourself to a criticism, but indicate what must be done in the future because it serves to learn.

Your interventions are always timely: “Too late” is as dangerous as “Too early”.

Act on causes rather than behavior.

Consider the problems in their general appearance and do not miss the details, leave a certain margin of tolerance to the employees.

Always be human.

Do not ask for impossible things.

Admit your mistakes serenely, it will help you not to repeat them.

Worry about what your employees think of you.

Do not pretend to be everything for your collaborators, in this case you would end up being nothing.

Beware of those who flatter you, in the long run they are more counterproductive than those that contradict you.

Always give what you owe and remember that it is often not a question of how much, but how and when.

Never make decisions under the influence of anger, concern, disappointment, worry, but ask for it when your judgment can be more serene.

Remember that a good leader can make a normal man feel like a giant, but a bad boss can turn a giant into a dwarf.

If you do not believe in these principles, give up being leaders.

What to say, all this was written over forty years ago, but in their simplicity and wisdom these guidelines should be followed by today’s managers, who, too often, show that they have lost their compass.

[gabrieldeflorio-blog]

What our children won't do

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What our children won't do

If you have babies or if you plan to have children soon, you can be sure that they will do a job that does not exist today. There are governments that commission scientific studies to try to understand where the world is going. The English one, for example, asked the Fast Future Research Institute for a forecast of the 20 new professions that will be created by 2030.

I invite you to take a look at their site for completeness, but I report some crafts that are rather strange to see them today or that seem to come from science fiction films.

“Pharmer”: farmers or breeders of the “geneticist” type, that is farmers of the future who will produce proteins for therapeutic purposes. But also tomatoes with vaccines and “healing” milk inside. Are we sure that these profound changes in nature will not harm us?

Builder, repairer and seller of body parts: it seems possible that we will be able to enter a shop and order a new arm or have one repaired if we needed it. Will the next step be the creation of a Frankenstein monster?

Meteorological police officer: a new department that will defend us from illegal attempts at atmospheric changes. Does this mean that they foresee wars or meteorological terrorism?

Responsible for the disposal of personal data: privacy is becoming increasingly important and therefore there will be the need for professionals to help those who do not want to be traced. Both online and offline. Will criminals also be protected?

Time Broker: a real “financial” market of the time will be created that will be used as an alternative system for the payment of goods and services. And that therefore will need specialized brokers and stockbrokers. Will they create a speculative bubble with our lives?

In short, I foresee hard times…