AVA Resort Photo and Video Shoot
Commissioned to create a library of stills & videos for International and U.S. advertising and marketing of the newly opening AVA Resort in Cancun, Mexico.
“We wanted to highlight a lively, diverse group rather than a perfectly posed, exclusive model lineup.”
Scouting & Vision: We took an in-depth look at the sweeping resort, exploring every corner—even through ongoing construction. Despite the concrete and stone surfaces, polished tile floors, and vast hallways, the place radiated warmth, thanks to the gracious staff and their attention to detail. We began with a detailed creative brief, reference images, and scout photos. We knew precisely how to convey AVA Resort’s unique energy.
Our producer helped orchestrate every facet of this multi-day scout and shoot—from navigating carnet paperwork for all our gear and seven duffels of wardrobe, to negotiating and casting talent, booking flights, and coordinating both local and traveling crew. Scheduling the shoot days and creating a tight schedule was especially challenging as the hotel booked a huge convention at the last minute which led to half our crew staying at an affiliated property off campus and limiting our ability to easily traverse the sweeping resort and limiting some of our location options.
“Showcasing a world where people of all cultures and backgrounds find common ground in pure enjoyment and relaxation.”
None of this would be possible without great clients and my amazing crew. This was a physically and mentally challenging shoot from the word “go”. Capturing the new AVA resort authentically is not the same as lounging at one. Early mornings, late nights, and constant movement defined our four shoot days, and it was entirely worth it. The result is an inclusive tapestry of laughter, spontaneity, and effortless fun—a reflection of the cultural mosaic that is AVA Resort.