GIFvertising

Animated GIFs, given how long they’ve lasted on the web, do appear to have a timeless appeal. But whether their recent comeback will eventually translate into a core piece of Tumblr’s business model remains to be seen. Still, there’s a lot more room to experiment here – the ads Tumblr runs today are web-only. This blog showcases Advertising that uses GIFs, and GIFs specially made by GIFographers for advertising.

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In two different styles, classic NY DKNY, and more youth culture London style fashion, DKNY also uses GIFs to communicate.

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Danish fashion brand Fashion Resorts also resorted to GIFvertising

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Kjaer Kobenhavn designs elegant, comfortable women's clothing. Their Instagram followers were happy to see this GIF (or motion Photographs as Lukas Renlund from Not So Fast Media calls them) appear on their feeds! 

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Never hide your GIFs. Ray Ban is doing it too.

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The amazing work of Julien Douvier for Canal Plus new series Versailles.

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Pizza? or Burger? Mmmmh, how about BOTH!

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Twitter’s special GIF for Games Of Thrones

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At a time when Trump is proving to be a chicken. It’s nice to remind all of us that chickens need to be worried of anyone named Sanders... ;-)

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French swimsuits and underwear brand Princesse TamTam is using GIFs on their FB page, as well as on their homepage. Sweet!

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Best Neon Art for Commerce!

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Japanese mints swingers ;-)

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Hypnotic thirst quencher

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Animated GIFfity by Stanley Donwood and Insa for Atoms For Peace’s new album

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A GIF ad made by Guillaume Kurkdjian for Smashing Magazine

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In this HuffPost article by Elle Muliarchyk, Katy Alonzo, a director at the creative agency Droga5, believes GIFs are the yet untapped future of advertising: "we don't sell our clients' product -- we sell an emotion. For example, when working with a soda client, we can evoke the youthful free spirit so much better with an unexpected GIF than with a video of a soda bottle with its cap popping off."

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Withings, the company that specializes in activity monitors and trackers, made this beautiful stop-motion ad to celebrate the love of your body, and made a GIF for Tumblr out of it.