Wearing Time: Carpe Diem and the Artistry of Anti-Fashion (Pt. 1 / 2)
In today's article, I want to tell you something about what I consider the most important and influential artist collective in avant-garde fashion.
A collective whose artists, their labels, and their design language have impressed me so much that it has completely changed my perspective on how clothing is created, what its purpose really is, and the impact it can have.
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Carpe Diem, an avant-garde designer collective, was founded in 1996 in Perugia, Italy, by Maurizio Altieri. There are conflicting reports on the founding year, with sources mentioning 1994, 1998, and 1999 (the latter mentioned by Maurizio Amadei of M.A+ in a podcast with Lucentement). The visionary minds, particularly Maurizio Altieri, initially specialized in leather design, working with materials such as horsehide, cowhide, and anaconda.
These materials underwent intricate hand treatments, including washing, distressing, crushing, and burial in the ground for months. Carpe Diem quickly established itself as an avant-garde trailblazer, gaining recognition for its commitment to quality and craftsmanship. Originally concentrating on shoes, the brand later expanded its offerings to include clothing.
In 2006, Carpe Diem disbanded due to its increasing mainstream popularity, paving the way for other brands to follow its innovative path. This marked the peak of Carpe Diem's fame, with celebrities like Brad Pitt seen wearing their leather shirts. The surge in investor interest eventually led to Maurizio Altieri abandoning the label.
In recent years, Carpe Diem has been acquired by a Japanese company, resulting in the reissue of some designs and the introduction of new ones. However, signs indicate that Altieri and his colleagues are no longer actively involved in the design process.
Carpe Diem's influence extends to avant-garde brands like Carol Christian Poell, Boris Bidjan Saberi, Layer-0, and others, incorporating designs such as twisted seams, dropped-crotch trousers, asymmetric plackets, and J-cut pants. The brand's collections, including L'Maltieri (knitwear), Sartoria (made-to-measure), and Linea (jackets, pants, and T-shirts), aimed to diversify offerings.
The Linea collection, utilizing a 3x3 modular system, features interchangeable and conceptually connected laser-cut jackets, cotton pants, and T-shirts.
Sartoria, a customized line derived from Linea, maintains the "arte povera" aesthetic with crumpled, washed, and treated leather. Custom items required visits to a Parisian garage for fitting and digital photography, and delivery took 60 days, utilizing leather buried in the deserts of Afghanistan.
The distinctive feature of hanging garments on meat hooks pays homage to the label's origins as a leather house. The Sartoria line has evolved into the fifth line named Anatomica, propably my favorite collection of Carpe Diem.
Now, let's introduce the creative minds behind Carpe Diem in detail:
Maurizio Altieri
Maurizio Altieri, the visionary founder of Carpe Diem, is a perfectionist who brings an academic background in business and law to the world of fashion. His professional journey began at Chrome Hearts, where he honed fundamental skills in craftsmanship and leather treatment. In 1996, Altieri departed from Chrome Hearts to establish Carpe Diem, driven by a philosophy to craft timeless, useful, and handmade pieces from the finest materials.
Altieri's unique approach materialized through the application of distinctive treatments and washes, setting his creations apart. Notably, Maurizio Altieri rejects traditional editorials and advertising, firmly believing that the craftsmanship and quality of his pieces should speak for themselves. This commitment to craftsmanship is vividly demonstrated through a series of collections known as the "Continues Collection," showcasing an enduring dedication to the art of craftsmanship and the creation of timeless fashion experiences.
Post-Carpe Diem, Altieri embarked on various projects, including m_moriabc, active in the fashion world since 2012.
Beyond demonstrating Altieri's exceptional talent for creating memorable brand names, m_moriabc is renowned for its handmade footwear crafted through special Norwegian craftsmanship. Altieri's ambitious pursuit involves capturing the essence of time itself in his creations, symbolized by the names A, B, and C, each representing distinct lines that embody aspects of the past, present, and future.
Avantindietro, launched in 2009, stands out as another notable project, offering a minimalist response to Carpe Diem's initial collection. In a collaborative effort two years later, Altieri partnered with Alessio Zero, the Italian designer behind Layer-O, to produce a small offering of shoes made from leather buried years earlier, adding a fascinating narrative to the creations.
Altieri's current venture, the art project Vnapersona, further underscores his dedication to pushing artistic boundaries. Through these endeavors, Maurizio Altieri continues to leave an indelible mark on the fashion landscape, weaving together elements of time, craftsmanship, and innovation.
Maurizio Amadei
Maurizio Amadei played a pivotal role in shaping the distinctive identity of Carpe Diem's leather products, encompassing accessories and jackets. During his tenure as a designer at Carpe Diem, Amadei demonstrated a unique exploration of human anatomy, sculpting pieces to follow the lines of the body's muscles. This innovative approach not only left an indelible mark on his designs at Carpe Diem but continued to influence his subsequent work.
Following the conclusion of Carpe Diem in 2006, Maurizio Amadei founded M.A+ as a spiritual successor to the renowned "Continues Collection." The unmistakable parallels between the two collections are evident in Amadei's inaugural M.A+ collection, where a standout piece was a large shoulder bag crafted from a single seamless piece of leather—a hallmark reminiscent of Carpe Diem. The introduction of the cross motif in this collection became the emblem of Amadei's design ethos, defining sought-after pieces like the 925 Sterling Silver Cross Belt.
M.A+ seamlessly carried forward many of the distinctive design techniques for leather while integrating cozy cotton fabrics into seamless one-piece silhouettes. Amadei's deliberate use of blunt knives for cutting and processing garment hems serves as a nod to Altieri's design philosophy. The overarching objective was to envelop the wearer in a second skin—an uncomplicated construction that is seamless yet refined.
In the present day, M.A+ stands out with flawlessly crafted garments in an array of materials such as silk and satin, garnering significant attention for their luxurious functionality. The allure extends to the patterned garments within the M.A+ collection, complementing the outstanding leather and shoe products. Amadei's design DNA is deeply rooted in principles of simplicity and minimalism, with stitches employed only when necessary. This commitment to minimalism is further emphasized by the absence of tags conveying fabric or size information—a testament to Maurizio Amadei's sophistication and meticulous attention to detail in his designs.
Simone Cecchetto
Simone Cecchetto, during his tenure at Carpe Diem, brought an exceptional perspective and creative flair to the realm of shoe and accessory design. Influenced by his background in body art, Cecchetto delved into the "Second Body" project of Sartoria or Anatomica at Carpe Diem, an exploration of the concept of leather as a second skin on the human body.
His visionary approach extended to innovative ideas such as integrating chips into leather jumpsuits, enabling the tracking of digital images and movements—a seamless fusion of traditional craftsmanship with modern technological elements.
Despite Maurizio Amadei's primary responsibility for leather goods, Cecchetto collaborated directly with Altieri to optimize their products. Despite lacking formal training as a shoemaker, Cecchetto's deep passion for shaping leather led him to assume the role of footwear design at Carpe Diem, allowing him to preserve the brand's legacy in shoe design.
Following the closure of Carpe Diem, Cecchetto sought refuge at Rick Owens briefly, only to realize a misalignment with Owens' avant-garde aesthetic. This experience served as a catalyst for him to chart his own course, resulting in the establishment of his label, Augusta, later renamed A Diciannoveventitre and A1923. The name Augusta pays homage to his grandmother, embodying the brand's principles of simplicity inherited from her. A1923 revolves around the principle of Wabi-Sabi, a Japanese philosophy seeking beauty in natural irregularities.
Cecchetto's unwavering dedication is evident in the meticulous sourcing and processing of leather, compensating for his lack of formal training with experimentation and craftsmanship. A1923 stands out with its niche offerings, featuring handmade leather shoes and bags for men. The collection includes distinctive elements such as boots with double zippers and sneaker-boot hybrids, adorned with worn-out laces and intense colors. This testament to Simone Cecchetto's ability to preserve creative integrity while forging his own path underscores his continued contribution to the creation of influential and unique designs.
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Part two is coming in a couple of days!
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