This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work. Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month.
“We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said Kwippit’s Chief Brand Officer, Krista Treide. “We’re excited to connect the digital/social media generation with EJAF’s important efforts to end the AIDS epidemic in our lifetime.”
Every day for the month of December, one new celebrity-designed heart will be released by Kwippit to users who have subscribed to the special Elton John AIDS Foundation channel on the Kwippit mobile app for an annual fee of $0.99. Not only will subscribers have access to these custom celebrity designs, but Kwippit provides an opportunity for them to engage with the content, personalizing the hearts with text before sharing them with friends, family, and followers via social media, while simultaneously raising vital funds for AIDS prevention and research.
Celebrity participants include Elton John (who contributed six designs that will be released throughout the campaign), Boy George, Andy Cohen, Chris Colfer, Ellen DeGeneres, Beth Ditto, Ansel Elgort, Jonathan Groff, Neil Patrick Harris, Colton Haynes, Cheyenne Jackson, Billie Jean King, Heidi Klum, Padma Lakshmi, Adam Lambert, Cyndi Lauper, Sandra Lee, Lea Michele, Matthew Morrison, Ozzy Osbourne, Andrew Rannells, Andy Roddick, Jake Shears, Sharon Stone, Russell Tovey, and Steven Tyler.
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