No one likes to admit to doing something bad and instead of stopping the bad behaviour, we cover it up or lie about doing it. Similarly, some brands claim that they do not test their products on animals but some of these claims are a blatant lie.
These companies can easily stop testing on animals but instead they’ve found loopholes in the labelling system and choose to mislead consumers into believe that they don’t test on animals.
Loopholes in Products Labelled as “Cruelty-Free”
Be careful of companies claiming that their products are “cruelty-free” with broad statements, vague claims, and convincing logos. When you see a company using any of these claims, be sure to email them and ask for more information. If they don’t address your concerns and respond with a vague statement like “we take animal testing very seriously and do not test on animals” then they might be covering something up.
These claims are allowed and legal as there is no organization that monitors or regulates these statements. We’ve taken the guess work out of trying to understand the loopholes in these “cruelty-free” claims for you.
What it means: ‘Cruelty-free’ can mean whatever we want it to mean! Customers like to hear that our products are “cruelty-free” so we tell them what they want to hear. Since no one regulates the use of the label “cruelty-free”, we can get away with it!
Claim: “We do not test on animals”
What it means: We don’t. But we ask and hire a third party to test on animals on our behalf. It’s like hiring a hitman -Technically, I didn’t kill anyone.
Claim: “This product was not tested on animals.”
What it means: What you are holding in your hands, the final product, was not tested on animals. But some of the raw ingredients that make up the end product was tested on animals. This technically isn’t a lie, we just choose not to disclose all the details.
Claim: “We do not test on animals, except when required by law.”
What it means: It’s not up to us. Even though it was our choice to use ingredients or sell in countries that require us to test on animals. We don’t have to use those ingredients or sell in those countries but in doing so, we are well aware that we have to pay to have our products tested on animals.
Claim: An unauthorized bunny logo
What it means: Bunnies are cute and we tend to sell more products when there’s a bunny logo on our packaging.
Unauthorized bunny logos do not hold any credibility or validity whereas certified cruelty-free bunny logos have some degree of legitimacy. In order for a company to be certified cruelty-free, they must meet a set of criteria and commit to a strict no animal testing policy by signing a pledge and showing proof of documents.
Don’t get sweet talked into believing a brand is cruelty-free. You can help end animal testing by voting with your consumer money and avoid purchasing products that have been tested on animals.
—->Only buy products from companies that are certified and labeled as VEGAN AND CRUELTY-FREE – no animal testing.
—->Only donate to charities that do not conduct or pay others to conduct experiments on animals.