Gillian on Advertising

Hey there ad lovers, welcome to my site. I congratulate you on your wise choice of navigating yourself to this au courant aggregation of my favorite ads as I spark your interest on the wide, wondrous world of advertising.

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Heineken unleashes new Cities of the World campaign

"Heineken has unveiled its latest global campaign, 'Cities of the World', aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities." - Heineken

The full campaign includes a 2 minute TVC, online activation and special edition Heineken bottles. Each bottle will have one of the six featured cities on it including New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally. This campaign urges men to fulfill their lives with varying experiences and adventures with the help of a classic, all-time favorite beer.

“People are more interested in individual personalities than in corporations.” -David Ogilvy

Read more at: http://www.adweek.com/news/advertising-branding/ad-day-heineken-unlocks-secrets-city-latest-blockbuster-157615

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Mad Men Emmy campaign inspired by vintage ads

"The ad execs of Mad Men are stepping through the looking glass for the show's 'For Your Consideration' Emmy campaign."

It’s been two years since Mad Men took home an Emmy, but this year the show’s “For Your Consideration” promotion makes it clear why each star should get nominated. Mad Men is campaigning for Emmy nominations with vintage-style advertisements and they would make Sterling Cooper & Partners proud. In each of the eight ads, a character is paired with a fictional product demonstrating why they deserve an Emmy. Nominations will be announced July 10.

Read more & view all photos at: http://flavorwire.com/456854/mad-men-characters-star-in-vintage-ads-for-emmy-for-your-consideration-campaign

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Sauza Tequila makes it with a cowboy

"Strong and sensitive, with questionable mixology skills" - Adweek

Sauza's at it again featuring their latest ad with another handsome hunk. As he mixes up a refreshing cocktail, this dreamy cowboy aims to please as he reiterates the importance of taking care of a lady by relaxation. One or two tequilas should do the trick. The ad emcompasses the idea that Sauza Tequila, the world's #2 premium tequila, is the perfect complement to a ladies night, allowing any moment to become a celebration. 

Read more at: http://www.adweek.com/news/advertising-branding/ad-day-sauza-tequila-lassos-another-hunk-and-time-hes-cowboy-157548

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Nivea beach ad sparks new level of protection

The Online Advert titled Nivea Protege was done by FCB Brasil, Sao Paulo advertising agency for this new Nivea product. This technology savvy child tracker is every parent's dream, as it monitors your child's whereabouts while on the beach. The best part is that you can get your tracker in Nivea's print ad. Simply detach it from the page download the app and register the specified code with your smart phone. Attach it to your child's wrist, and voilà- constant protection. You can even set the maximum distance your child can run off to before your phone gives you a notification. This may be the coolest print ad ever.

Read more at: http://www.adweek.com/adfreak/nivea-magazine-ad-really-protects-removable-bracelet-tracks-your-child-beach-157490

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Morrisons Angel of the North stunt criticized

The Angel of the North is a steel contemporary sculpture, designed by Antony Gormley, which is located in Gateshead, Tyne and Wear, England. 

After receiving angry feedback for projecting a giant baguette on a The Angel of the North, Morrison responded with some crisis communication. 

"We were trying something different which was meant to put a smile on peoples faces but clearly it wasn’t to everybody’s tastes. We’re so proud of our northern roots and the last thing we want to do is offend anybody.” - Morrisons

Read more at: http://adage.com/article/creativity-news/morrisons-apologizes-advertising-iconic-sculpture/293048/

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SwimToday urges children to get active

The SwimToday campaign is an industry effort created to promote and grow participation in the sport of swimming. It promotes a growth in confidence, healthiness and happiness for children who are interested in joining a sport. The campaign features an array of ads, each displaying a child with a strong enthusiasm for swimming. The ads are cute and heart-warming, not to mention relatable to other children. 

The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: American Swimming Coaches Association, National Swimming Pool Foundation, U.S. Masters Swimming, Colorado Time Systems, Swimming World magazine and TeamUnify. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency. 

“Basketball. Softball. Cannonball. Which sounds the most fun to you?”

Read more at: http://www.adpulp.com/usa-swimming/

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Knob Creek bourbon debuts first national TV ad

Knob Creek, a super premium bourbon distillery, is putting its creator Booker Noe as its brand personality. Their first-ever television ad aired on April 21st, and the ad will continue to air nationally for the rest of 2014. Booker Noe, your average American man, has become the face of Knob Creek, and people are liking it! Knob Creek in a little more than two decades has grown to become the world's top-selling super-premium bourbon. 

Read more at: http://www.adpulp.com/knob-creek-pours-charm-new-tv-spot-walton-isaacson/

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Ronald McDonald gets a makeover

"Customers today want to engage with brands in different ways, and Ronald will continue to evolve to be modern and relevant" -Dean Barrett, Global Relationship Officer

McDonald's has decided to make a wardrobe change for their company icon, Ronald McDonald. This quirky clown's old drab attire has been exchanged for a suit and tie that appears to have been thrown straight out of the late 90s.

Despite the changes, Ronald McDonald is still very recognizable. He sports the same red and yellow color scheme featuring outrageously large shoes. Who knew an outfit adjustment would make it down in fast food history?

Read more at: http://www.huffingtonpost.com/2014/04/24/ronald-mcdonald-makeover_n_5208273.html

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Lurpak butter takes food to new galaxy

"This new Lurpak butter ad from Wieden + Kennedy London takes place in a world that looks like the love child of Stanley Kubrick and George Lucas." -Adweek

This commercial is a grandiose endeavor to advertise the brand's new Cook's Range of oils and butters, however this space mission in the kitchen exhibits stunning videography of a plethora of foods.  One of the most creative shots includes an egg yolk plummeting into a heap of flour, simulating a crater on the moon.  The close-up shots of fruits and veggies almost make them seem like foreign objects to the human eye.  A carrot descending into a pot of water surprisingly resembles a rocket ship taking off into outer space, and time-lapse imaging provides an unusual perspective of what's cooking in the oven.  My favorite aspect of this ad is that fact it is set to Richard Strauss's "Thus Spake Zarathustra," aka the theme from 2001: A Space Odyssey.  In this ad, Wieden + Kennedy London opens our imagination to an unexpected adventure. No problems here, Houston. 

Read more at: http://wklondon.com/news/all_clients/all_years/P0/new-lurpak-campaign-rallies-ambitious-home-cooks

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Coco Mademoiselle Keira Knightley channels inner Bond

"It's visually stunning. It has a catchy soundtrack. And it briefly convinces you that buying a bottle of Coco Mademoiselle might give you a fraction of a molecule of Knightley's chicness." - Adweek

Keira Knightley has once again been transformed into ‘Coco Mademoiselle’ for Chanel’s latest perfume advert. She has been the face of the French fashion house since 2007 and her newest role is part of a series of mini films that see the mysterious Coco seduce and then mysteriously vanish from devastatingly good looking men. Set to the song ‘She's not there’ (Rod Argent) performed by The Zombies, and directed by Joe Wright the advert sees Keira dressed in a delicate gown of layered tulle. She appears to be a female James Bond, mysterious and enchanting while appearing and disappearing before the eyes of a handsome suitor. Catch her if you can.

Read more at: http://www.adweek.com/news/advertising-branding/ad-day-keira-knightley-does-her-best-bond-girl-imitation-chanel-156553

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Firestone campaign fosters young love

The story of a young man using his truck to run away with his bride-to-be. The couple run into obstacles, specifically a little stand-off with the girl's parents. Only through daring driving, and dependable tires, can the couple ride off into the sunset. This ad takes us out of our heads for a few minutes and transports us into the lives of a young budding romance. Darling and engaging.

Read more at: http://www.adweek.com/news/advertising-branding/ad-day-firestone-gets-impulsively-romantic-adorable-tale-young-love-156456

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Budweiser FIFA World Cup campaign unites world

This ad by Budweiser demonstrates the beauty of coming together for the love of a single sport. The FIFA World Cup unites millions to "rise as one", and remember the moments that join together football fans from all over the world. A group of fans rise their beer in victory, also emphasizing unity. This ad, directed by Garth Davis, depicts passion, enthusiasm, and wholeness for a celebrated global event.

Read more at: http://www.mediabistro.com/agencyspy/anomaly-rolls-out-rise-as-one-world-cup-campaign-for-budweiser_b62549

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Payless promotes affordable prices The new television commercial for Payless Shoe Source is making viewers immediately want to buy a new pair of shoes. With the known brand name and motto, “Everybody loves to pay less,” this brand of shoes has positioned itself into top of mind awareness as the cheapest option for purchasing shoes of the latest styles. On top of this, the company is always having a sale; which further emphasizes the brand in the minds of consumers as the cheapest place to buy shoes.

The currently running ad was for an anniversary sale, a celebration for how long the brand has existed and been known as the most in expensive source of shoes of the latest trends. Asking a group of college girls, they agree that Payless shoe source is definitely in their top of mind awareness for the cheapest shoes to purchase. Some of these girls say it is convenient to buy shoes from Payless, especially for college students because you can go along with the trends at a reasonable price, and you can buy multiple pairs because the shoes are at such a low cost.

Read more at: http://www.campaignbrief.com/2014/01/payless-shoesource-finds-the-p.html

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Franziskaner Misson support local artists

Surviving is an Art: Engaging, Stimulating, Inspiring. 

This advertisement for Franziskaner by Ogilvy & Mather takes an intimate perspective on a day in the life of a homeless man. The viewer feels sympathetic towards him, generating an unexpected relatedness to an anonymous person. 

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day.

Read more at: http://www.gutewerbung.net/franziskaner-mission-surviving-is-an-art/

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Coca-Cola responds to drug reference claims

http://www.youtube.com/watch?v=0f5alxDf2oo

Obviously the campaign isn't "You're On Coke." Technically speaking, it's "You're On. Diet Coke." As Stuart Kronauge, general manager for sparkling beverages at Coca-Cola North America, explained to the Times, the campaign "presents Diet Coke helping Taylor Swift and other millennial women and men by providing an energetic 'uplift for those moments when you really need to be on.'" For the Swift TV ad, they switch the phrase around to emphasize, "Diet Coke, You're On."

But for everyone looking at the printed ad from any distance, the stand-out words are YOU'RE ON COKE. And there's little doubt that Droga5, New York, who created the campaign, didn't realize this and giggle to themselves about how clever it was.

Read more at: http://www.adweek.com/adfreak/diet-coke-dabbling-drug-references-its-ads-156077

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Geico Gecko stars in new M&M commercial

In this ad by agency BBDO New York, Brown M&M explains her case of living in a world where everyone is trying to eat her, and decides it might be a good idea to get some insurance. So who do you think she makes an appointment with? The Geico Gecko. There's even a surprise appearance at the end. This collaboration of beloved characters becomes a humorous, rewarding experience.

Read more at: http://adage.com/article/news/m-m-s-geico-s-characters-star-tv-ad/291971/

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Old Spice debuts 'Stalker Mom Song'

Old Spice has developed something unexpected once again. The campaign features moms following their sons around in disturbing ways (I find the janitor disguise to be the most absurd) as they sing about how they are growing up. Whether you like the ad or not, the video has become viral and has got people talking about Old Spice again. I would have liked to be behind the scenes during the filming of this commercial, there must have been lots of laughs.

Read more at: http://adage.com/article/agency-news/ad-music-spice-s-momsong/291044/