HackrLife

Product Information and market intelligence data for startups, entrepreneurs and small businesses

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Podcasting has been in the quirky niche for a LONG time. However, if recent trends are to go by, it is gaining in tribe acceptance. Given its format, most Podcasts work on hyper-niche topics which have rabid followers. They are a frightfully engaged bunch of people who are only looking for valuable content. So if you can get your content and delivery right, here is a marketing channel which today is driving 50% of referral traffic to products and product ads directly. Which means if 50 people showed up for your Podcast, 25 of them are checking your product. A whole lot more than email, social media and paid search when it comes to a referral platform. Not necessary that you have to build your own - you can always start with guest appearances in the ones your friends are hosting.

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How often do we come across a website which makes us go “Oh how I wish I could implement this feature”. Only most of us are not programmers and web developers but still have a business to run! Well now at least you can get that competitor knowledge. Sitestacks helps you unlock the complete tech stack of any website. Just grab the URL, paste it and boom. Watch magic unfold. A perfect tool for you to compare sites which inspire you in the realm of engagement, lead generation, customer service, AI integration and so on. Try it, its pretty cool :) Soon you will know what “THEY” use.

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eBooks are wonderful lead magnets. They help you build your email lists as well as engage prospects and customers alike. However, writing an eBook is not always so easy. It takes time, design chops, hosting requirements, form requirements and so on. What if, you could convert the blogs you have already written into quick eBooks, just by using simple drag and drop tactics?  Beacon does exactly that. With ready-made themes, cover designs and easy import options from your blog, Beacon can convert your blog into an eBook in a jiffy. 

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Before you go deep into an idea, validate it. Write an eBook, sell a website, sell music loops, apps,  a paiting, photographs or 4K clips. Find out if even 5 people are wiling to pay for it. The amount of digital content that is consumed today is mindblowing and it has a cost. For content creators and digital hustlers,  going through the hassle of setting up an ecommerce set up to sell their content/ offering or service is not worth the effort. Elopage solves that. You can be ready to sell your ebook with an inbuilt payment option in less than 10 minutes. A godsend - because it can help you iterate so fast with no bloatware. 

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When you start up, you have a  million things to focus on- most importantly on your product. Practically though, marketing and PR is crucial at this time. Upstart has an amazing service where they already have a database of the niche influencers to whom they can market you and your product, without you having to do it yourself. Try it- in the early days, every moment you save to make your product better is worth it.

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Ad blockers are on the rise. If the trend is anything to go by, even browsers are integrating ad blockers in their setup, which you can easily implement to completely stop any ads from being served. In today’s world to drive real impact, what we need to create is permission. For that we need to create real value. Only then will retargeting have any tangible upside.

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Sure ad blockers are on the rise. But the stat that is more relevant is that 69% of teenagers and millenials directly skip ads. Sure we can slip the cookies and do the retargeting, but then how can we make disply and dynamic ads more engaging?

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Bitcoin is right now at a historic high. The currency has almost tripled in valuation from the begining of this year. Even then, I believe it is Ethereum where developers are creating more interesting payment options 

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The legal and operations part of setting up your business can be harrowing, especially if you do not have the knack and/or the experience of paperwork, lawyers and long queues. Atlas takes care of that, for as less as $500. They set up your company in Delaware, set up your tax structure, set up your bank account as well !!!  If that was not enough you get a debit card and with the power of Stripe can process payments in 32 currencies. Pretty. Sweet. Deal.

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One of the most innovative landing page experiences, I have ever seen. Peek truly did something magical to launch their product. As a product, its a pretty nifty iOS app which lets you livestream from location. It’s super clean and super real time with a lot of focus on exact location. Which means you cannot change tags into another location. No filter. No followers. Just clean content. 

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Use the power of referrals to get more email signups. Online contests are a great way to build email subscription lists. Attracting the right audience however, is a challenge. What if you could entice your followers to invite their friends to be part of your contest? Vyper allows you to do that. It gamifies your contest and entices followers to refer more people, if they want to win. The result- an amazing leaderboard contest which goes viral while you win a lot of new subscribers

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Gamify your customer surveys and make them fun with Wyzerr.  Anything between 25-60 questions to create quirky VOCs which are engaging and fun.  It will help you not only engage your audience, but you can also use it to build your subscription lists, get demographic data, and get feedback that actually helps your business. What’s more - it’s dead easy to set up. People want to be heard. Not bored. Wyzerr does that.

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Refly is a pretty neat editing app powered by machine learning. Perfect for bloggers, writers, and marketers on the go.Get suggestions for synonyms, commonly-used terms and better alternatives for your words that will speak better to your audience.Over 80% of businesses are investing in content marketing as their primary marketing channel today. Get the help you need.