mEda.Loves.Design

Extensive experience in product design and strategy for e-commerce, SASS, B2B2C solutions and brand development in native apps, responsive web apps, e-learning and interactive multimedia (gaming) experiences in agile environments. I am looking forward to building and enhancing your product with a user-led mindset while applying lean UX methodology to create a delightful and useful experience.

[hamedayeung]

If we’ve done a great job at our designs, they won’t look special. They’ll look clean and simple, as if they’d been there all along.

Jared Spool

[hamedayeung]

Why do you need UX in product design?

For every product, there will be an end user.  A product is usually created to fulfill some form of need or desire for specific groups of users.  As the market becomes saturated with products raising to fulfill different sectors and needs of our daily lives, the success of a product can't compete on cost alone.  

Products will need to differentiate themselves from their competitors by addressing the specific needs and removing friction for the primary goal it's supposed to perform for the user.  A user centric approach in product development starts with identifying the problems and possible solutions to remove the pain points that the users will face as opposed to completing a set of features.  User experience design emphasizes on alleviating user pain points by understanding and fulfilling their needs, allowing us to design an experience that relieve these issues using a combination of visual (UI), interaction patterns, psychological methods. 

By focusing on solutions that will solve and enhance the experience holistically will lead to product development that is beyond a single feature and transitions into an impactful overall experience and user journey.  

[hamedayeung]

Behance

A UX case study/app redesign for the McDonald’s app. I had to use this app at least once or twice a month after my kiddos’ swim classes on Saturdays. The convenience of being able to order ahead of time was the main reason I downloaded the app in the first place. The fact that it rarely worked for me, and upon asking to turn on my location services only reminded me to check in and then wait for my food to be prepared (no difference than ordering via drivethru) were some of the reasons this case study was more of a passion project.

I will be following up with a separate article exploring the relationship between UX and CX efforts and how one really can’t accomplish much when they don’t compliment each other.

I hope you enjoy the case study.

[hamedayeung]

Great analysis on a smoother flow and handling of multiple notifications. Love the ease and simplicity of giving users an easier and higher level of control without a high learning curve.

[hamedayeung]

Having worked in games in my former life as Level/Fx artist, many of these concepts are familiar and transfer well. I can see the desires especially helpful in crafting more meaningful user interview sessions. Good read indeed.

[hamedayeung]

Feel so lucky to know so many talented artists who contantly inspire me with the awesome work they share...

[hamedayeung]

Being a brand obsessed UX nerd, I’m constantly irritated by simple small mistakes that others in the industry make. It also makes me cringe that when our team is the one making those mistakes... but I’m sure that’s the story of most of the pros in my field. I started noticing emails coming from a competitor would address me as “Jane Doe”. While I find it kind of rude and lately offended (if you have nothing nice to say don’t say anything at all...), their tactic to make me sign into the account and fill out my personal info properly to avoid being called Jane Doe seems to be working. If I’m not interested I will simply opt out, which will help them clean off the inactive accounts. If I am I’d be tempted to give them more info so they can send me more relevant deals...

Thoughts?

[hamedayeung]

The Thrill of the Capture | Create

Artist Brian Yap used Adobe Capture CC on his smartphone to capture shapes, colors, and textures that he used in an illustration he calls “Flea Market Girl.” | Formerly Adobe Inspire Magazine

Pretty impressed with Capture CC and what possibilities it can bring when used with the iPad Pro and Apple Pencil!  Can’t wait! 

[hamedayeung]

Pretty excited about Project Comet! Can't wait for the full feature list! Can already see myself saving tons of time with this...

[hamedayeung]

Ipad Pro & Pencil

Can’t wait for November... Curious what the price point is going to be.   Anyone else getting one?

[hamedayeung]

How Branding Influences Purchase Decisions

http://www.getelastic.com/how-branding-influences-purchase-decisions-infographic/

This infographic presented a lot of interesting data regarding the importance of Branding and how much Social Media affects the online shopper.  Many e-commerce companies focus on User testing & experience, which makes a lot of sense from the Business side of things.  Branding plays such an important role in building trust, engagement and confidence in the customers that there should definitely be more emphasis placed in this area, especially Social Media.

This brings up some interesting questions...

How can companies test and target Social Media initiatives & content in relation to it’s effectiveness in building a Brand?

Which companies had success with Social Media content that have grown their branding and trust with the customer significantly?  What did they do?

How do we measure our Social Media campaigns in terms of building trust and increasing engagement levels with the customers?

Thoughts? 

[hamedayeung]

Interesting ideas. Definitely worth testing!

[hamedayeung]

[uxrave]

Social Media Spec Guide via Robert Fein

[hamedayeung]

Great info on Facebook and Twitter image size and specs!

[uxrave]

Mock Up Phone: An easy way to place app screenshots within popular devices. Upload one image, get back six on different angles. via Codrops

[hamedayeung]

Pretty convenient! :D

[uxrave]

Have the UI components of your website become a dog’s breakfast? Brad Frost introduces the concept of a “Interface Inventory”.

An interface inventory is similar to a content inventory, only instead of sifting through and categorizing content, you’re taking stock and categorizing the components making up your website, app, intranet, hoobadyboop, or whatever (it doesn’t matter). An interface inventory is a comprehensive collection of the bits and pieces that make up your interface.

Make an Interface Inventory to help convince your boss / client to establish a cohesive design system. 

Also see Aaron Gustafson’s demo for how to do this in Evernote.

[hamedayeung]