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3 Simple Changes to Improve Traffic with CRO

More business is happening online than ever before. Gone are the days where the high street dominated. Now, you definitely don’t need to own a physical store to be a success in the world of commerce; all you need is a product or service and a great website.

However, because it’s easier than ever to get started with your own business, your competitors are also jumping at the opportunity. If you want to set yourself apart from the crowd and increase your traffic, you’re going to need to invest time and energy into CRO, otherwise known as Conversion Rate Optimisation.

What is Your Conversion Rate and Why is it so Important?

Your conversion rate is how many of your site visitors actually become customers or subscribers. It gets its name from the process of converting these visitors.

The whole purpose of owning a website for your business is to accumulate more customers, so improving your conversion rate should be your highest priority. If people are visiting your site in higher numbers, it follows that your conversion rate will be higher.

Services like Convertica exist solely to help businesses achieve this, and the testimonials speak for themselves. With the competition only growing more fierce as time goes on, the number of businesses reaching out to CRO services is also increasing. That means it’s never too early to start implementing CRO strategies into your own site.

The following are just three ways you can increase your traffic by using CRO tactics.

1. Invest in a Good UX/UI Design

UX/UI stands for user experience and user design, respectively. They’re the components that come together to create the overall feel of your site. It should go without saying that good site design encourages users to engage with your brand. There are two attributes to a successful website that you should aim to achieve above all else:

The site grabs the attention of your audience

The site provides information that customers need in a simple, effective format

The key to solid UX/UI design is striking a perfect balance between engaging and informative. The best way to understand this is by imagining two separate sites.

One is loaded with pop-ups and mixed media leaping out at every corner, and the other is a page filled with blank space and blocks of text.

This is where the balance between great design of the website and great optimisation for the search engines needs to be balanced.

The first is certainly eye-catching, the latter is educational, but neither of them is enticing to a potential customer. Finding a balance between the two is the key. Don’t fall into the trap of loading your website with endless tools and tricks in a bid to securing your visitor’s attention. Often, less is more. Likewise, don’t fill your site with walls of text. People will either grow irritated or bored and ultimately they will leave.

Knowing your audience is the first step to getting this right.

How much information does your audience require before they make a purchase or subscribe? If your business needs explanation, consider using an email subscription scheme as opposed to plastering it all on your site. This way, your audience gets the info they need without having to read a novel on your landing page.

How will this improve traffic?

Because it will increase how many active customers you have, and word of mouth is a powerful tool in business. A properly optimised website yields higher conversions, meaning more people talking about your brand, meaning more people visiting your site, and the cycle continues.

2. Make the Most of Social Media

Speaking of word of mouth, there’s no greater tool in the digital sphere for mass exposure than social media. Aside from completely changing the way we advertise products and services, social media has also revolutionised the way we consume information too.

While an obvious answer to the question ‘how can I increase site traffic?’ is to advertise, it’s also important that you know how to advertise. Social media allows businesses to advertise to an enormous amount of people entirely for free. There’s no surplus charge on the number of hashtags you use to promote your brand, and companies are coming up with innovative ways to capture audience interest every day.

This can come in the form of giveaways, competitions, or even something as simple as a consistent social media presence. Engaging with your audience is huge, as it builds trust while also allowing you to explain why your product/service is the solution for them.

The bigger your social media presence, the more hits your site will receive. The more hits your site receives, the higher your conversion rate.

Social media is a great way to advertise and build a loyal following. Twitter is great for this, but Instagram and Facebook are both solid options. Depending on your preferred medium, it may be possible for you to utilise all three to maximise your outreach.

3. Start A/B Testing

Last on our list is the CRO tactic of A/B testing. You may or may not have heard of this before, but it’s for sure something you should be implementing when experimenting with any site improvement. It’s an act of comparison that allows you to quantify just how successful certain tactics are compared to others, which is understandably invaluable information.

There are a variety of ways that you can carry out an A/B test. One of the more popular ways is to set up two sites each with a different element you want to test. 50% of your traffic goes to one site, 50% goes to the other. By using analytics software (Google Analytics is a good place to start), you then measure which of the two is providing the most successful conversion. Once you know that, you implement that specific element into your live site and watch the heightened conversions roll in.

You can test pretty much anything you want to, whether it’s site design or the way you word a particular section. What A/B testing does best is highlight how the smallest of changes can make a significant difference to your client base.

Final Thoughts on Conversion Rate Optimisation

However you utilise CRO to increase traffic to your site, you need to stay on top of your analytics. Knowing your audience and how they respond to your branding is essential when getting ahead in e-commerce.

source https://www.happykoala.co.uk/3-simple-changes-to-improve-traffic-with-cro/?utm_source=rss&utm_medium=rss&utm_campaign=3-simple-changes-to-improve-traffic-with-cro

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