c2c Rail
My seventh university project began with a brief for the c2c Rail company, from which we were given about two weeks to generate a decent idea that could be used in the company’s marketing scheme this year
Unfortunately I was ill on the day that the brief was set, so it took me a long time to finally wrap my head around exactly what this task was about, not leaving me with long to come up with ideas
Despite this, I was determined to think of something interesting for the brief, and did a lot of research into the way that trainlines advertised their tickets
I noticed that a lot of the adverts focused on prices rather than actual experiences, and usually just displayed a standard city trip - these advertisements felt rather bland, and I could see that a lot of them would fail to connect with viewers
For this reason, I decided that my approach would have to be much more engaging - hence why I chose to base my marketing scheme around the idea that “There’s more to train travel than the daily commute”, which I felt would help viewers to relate to the advert, and encourage them to get the train to somewhere they can associate with enjoyment, not just work
This contrast between work and leisure can be used across multiple mediums - for example, it would be easy to create a tv advertisement that progressed from a man’s solemn commute to his city job, to a family’s day out to the countryside via c2c Rail
Colour could also play a key role in each respective advert - juxtaposing the black and white, melancholy daily grind, to a colourful day out with loved ones















