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We've upgraded our Digital Screen in Northampton Motorway Services on the M1

Due to high demand for the site, we recently placed a 65” high definition screen at Roadchef’s Northampton Northbound Services, as part of our Pear Out of Home service.

This is great news for our clients in and around the Midlands as it opens up your digital content to a huge audience. The M1 is one of the busiest motorways in the UK and this site in particular receives a footfall of 135,000 per week!

To display your static or video images at these services, contact us today on 0203 876 4268 or [email protected]

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Sponsorship of Churchill Theatre Panto: Aladdin

We are proud to announce our Sponsorship of the fabulous Aladdin at the Churchill Theatre in Bromley.

The Panto is being sponsored by our sister brand iVisit London, which offers digital tourism information services to National and International visitors to London.

At Pear we believe in supporting the Arts as well as the Tourism Industry and this sponsorship agreement marks the first time we have sponsored a Panto!

We are looking forward to working in conjunction with the Churchill Theatre Team on such a great project.

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Pear are happy to announce Award sponsorship for the Norfolk & Suffolk Tourism Awards

Continuing our commitment to supporting the Tourism Industry we are happy to announce our sponsorship of the Norfolk & Suffolk Tourism Awards.

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easyHotel

Client: easyHotel

 Target Market: easyHotel guests

 Channels Used: Out of Home

 Description of Campaign: We placed touchscreen TV’s and Advertising screens in the new easyHotel in Milton Keynes. The touchscreen TV is an interactive screen for hotel guests to use which shows them things to do and places to visit in the local area. The advertising screens show adverts from local attractions to encourage guests to visit. Both of these methods of digital advertising are consumer-focused and are designed to provide guests with plenty of information about the local area.

 Outcome: Our client was very happy with the outcome as these screens are able to become the ‘digital concierge’ for the hotel. Our local attractions are also impressed as their adverts are shown on the digital screens, therefore increasing their visibility and footfall.

 Are you interested in Out of Home digital advertising? Get in touch! Call 0203 876 4268 or email [email protected] for more information.

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Exclusivity at Morrisons

In 2018 we were assigned the exclusive rights to Morrisons stores across the UK. Since then we have been busy placing stands up and down the country. These stores have been some of the busiest in our network and this year we have seen an increase in pick-up rates even before summer has started.

 Our leaflet stands are exclusive to Morrisons so no other distributor can place your print inside any Morrisons outlets. People of all ages visit Supermarkets so having your print in our stands will enable you to target a large variety of people. Supermarkets are very high footfall sites and are the perfect way to target the family and local community.

 We are the UK’s market leader in Supermarket Leaflet distribution and have the ability to target millions of customers every week. Our stands are placed in high footfall locations which are recognised as information points for customers within the stores.

 We ensure our leaflet stands are serviced regularly to keep up with the footfall of each individual outlet and the speed the leaflets are picked up. Our clients are provided with a report which includes pictures of each stand so they can see exactly where their print it and how well their campaign is going.

 Do you want your print in Morrisons? Do you want to reach a much larger audience? Get in touch! Email [email protected] for more information.

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Crystal Ball Reporting System

Crystal Ball Reporting System

Through training (IIP Awarded 2016) and investments, Pear has established robust procedures to ensure effective tracking, monitoring and transparency in print distribution…..giving piece of mind.

All of our drivers carry smartphones with third party Crystal Ball tracking. Therefore quick and easy contact with our drivers is available at all times, which has been useful in the past when quick responses are required.

When our drivers finish restocking a stand they take a photograph. They may also take a photo prior to restocking in order to demonstrate high pickup rates or anything unusual. Photos are location (geo-tagged), date and time tagged. By doing this we can prove delivery and can also assist with any specific queries relating to outlets. This has been used effectively on contracts several times in the last 2 years and has assisted in answering queries in a timely fashion.

The geotagged photo is automatically sent to Pear HQ where it is downloaded and can be provided to the client as proof of delivery. We can also put together a reporting space showing all the photos of the drops.

At the end of every day the Account Managers check through the geotagged photos to ensure they reach the high standard expected. Your account manager will also be proactive and feedback to you any key results. You’ll receive monthly reports as well as a full detailed report at the end of your campaign.

Using our Crystal Ball geo-tracking and reporting cloud based system, we can track all of our teams / racks / information points at all times. It enables us to prepare a report with an image for each site so you can see how each site looks at the touch of a button.

Are you worried about handing over thousands of leaflets with no proof that they end up in the right location? Our Crystal Ball Reporting System solves this issue! Do you want to see exactly where your print is going? No matter what campaign you do with Pear, you will receive a report! Like the sound of that? Get in touch!

Call 0203 876 4268 or email [email protected] to join the Pear Family.

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Experiential Marketing Campaigns

Experiential Marketing Campaigns

When attendees visit an event, it’s not the event itself that makes you want to return again but the experience you remember having.

Experiential Marketing Campaigns focus primarily on helping consumers experience a brand. People talk about great experiences so immersing them in a fun and memorable experience can turn them into brand advocates. If they have a positive experience with a brand they are more likely to use the brand in the future and share their experience through social media or word of mouth. The aim of executing experiential marketing campaigns is to build relationships and generate customer loyalty.

 We’ve activated many experiential campaigns and have always received positive feedback from our clients.

 Here are some examples of experiential marketing campaigns we’ve undertaken:

We activated 2 campaigns on behalf of the RHS. In Cardiff, we handed out daffodils to members of the public on a busy day in the City Centre to promote the RHS Flower Show. We also activated a similar campaign to promote the RHS Chatsworth Flower Show. We handed out roses to people attending the show to create a memorable experience. Handing customers a product which relates to the event they are attending will help to build brand loyalty.

On St David’s Day our promo team went into Cardiff City Centre to conduct a Hand-2-Hand campaign for the RHS. We saw a high rate of leaflets being handed out and many members of the public were engaging in conversation with our promo team, saying how excited they are for the event.

Our Promo team handed out leaflets to the attendees of Silverstone Racing to promote the Speed Machine Adrenaline Fuelled Weekender! We also placed leaflets on car windscreens in the car park to ensure attendees would directly pick these up.

We carried out a sampling campaign for Disney to test, promote products and gain feedback about their ‘Vampirina’ Colouring books. We interacted with children of all ages to get their opinions then sent a detailed report to Disney. 

Sporting events are perfect for activating experiential marketing campaigns. We handed out flags at the 6 Nations at the Millennium Stadium in Cardiff. Handing flags out at sporting events have proven to be popular with our clients and event attendees. Everyone loves a freebie, especially when it’s something they can use at the event! At the 6 Nations in Scotland, we were at Murrayfield handing out rugby newspapers to attendees of the match.

 Another sporting experiential campaign we worked on which proved to be very successful was face painting at the Rugby World Cup. Our promo team supplied face painting at Wembley, Twickenham and the London Stadium. Face painting was very popular and hundreds of rugby fans wanted to get involved.

At Pear we make every marketing idea a reality and will always say yes! No idea is too obscure for us! If you’ve got an experiential marketing idea in mind or would like some inspiration, get in touch today!

 Call 0203 876 4268 or email [email protected] 

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Spotlight on our Services: Ultra - Local Blanket

Ultra - Local Blanket:

Selecting an Ultra-Local blanket as your way to have your leaflets distributed is perfect if you want to reach people within one target town or city. You choose your Area, Neighbourhood or Postcode then we do the rest!!

Our Ultra Local Team targets your chosen area shop by shop leaving your leaflets. Therefore, you achieve a complete blanket of your printed product in the chosen area.

Maximum Saturation of your target area is guaranteed!

By having your leaflets in every premise within a certain area, you can target everyone! Whether your target audience are at the pub, getting their hair done, doing their weekend shop or out with their children, you will get your leaflets in front of them!

We’ve activated hundreds of Ultra-Local Blanket runs and they have proven to be very successful. They are the perfect way to take over your town!

Do you want your print to be in the eyes of your local community! Get in touch today! Call 0203 876 4268 or email [email protected] for more information.

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Santapod - Digital Screen Campaign

We’re very excited to announce that Santapod have come on board with us for an Out Of Home digital campaign. Their digital screen adverts are now active in our Motorway Service Areas (MSA) across the UK.

Motorway Services Areas (MSA) are the perfect locations to place your marketing messages because everyone who stops there is travelling somewhere!

Digital screens are very engaging and can be placed in high traffic locations. Thousands of people pass through Motorway Services every day so your marketing messages will be on show to them. Digital screens allow businesses to target certain groups of people based on where they locate their stands. For example, placing stands in motorway services can target the UK family tourism market.

Everyone is competing for the attention of consumers online and the market is saturated. Out Of Home is continuing to broadcast and gain audiences. This is because it stands alone, away from the marketing messages of others. OOH dominates visibility because the images are large so they stand out!

Here are some images from Santapod’s campaign with us!

Do you want your marketing messages shown on our digital screens within Welcome Break Motorway Services around the UK? Get in touch! Email [email protected] for more information!

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Welcome Break welcomes Pear!

We are very excited to announce that we have recently won the exclusive rights for our stands to be placed in all Welcome Break Motorway Services across the UK! Our teams are busy installing the stands and screens in time for the Easter rush!

Motorway services are the ideal location to place leaflets because everyone who stops there is travelling somewhere! You are able to target a local market as well as tourists.

There are lots of options when it comes to advertising at Welcome Break Services. Do you want your print in our stands or do you want to wow your potential customers even more by having your marketing materials on our digital screens?!

Digital screens capture the attention of consumers because of their ability to stand out and display eye-catching content.

If you’d like your marketing materials displayed at Welcome Break Motorway Services across the UK, get in touch!

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A blooming successful experiential marketing campaign!

On St David’s Day our promo team went into Cardiff City Centre to conduct an experiential marketing campaign on behalf of the RHS Flower Show.

Our team were positioned in high footfall locations around the city centre and were handing out leaflets to promote the RHS Cardiff Flower Show. The campaign was extremely successful and saw a high rate of leaflets handed out. Many members of the public were engaging in conversation with our promo team and were very excited about the event. We believe the experiential campaign will encourage new attendees to visit the flower show.

Do you want to try an experiential marketing campaign? It doesn’t just have to be hand-to-hand leaflet distribution! Our promo team have done face painting before sports matches, put flags on every seat inside stadiums and have walked around with giant photo frames at events!

Want to get involved? Get in touch!!

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Pear Invests in The Northern Power House

In keeping with our promise to our clients, we are opening a new depot and office to service our ever-growing client base in the Northern Power House. Over the last few months Pear have been massively growing our coverage in Manchester Supermarkets, Hotels and Transport Hubs and have expanded our already strong networks with a big investment package into Liverpool and Leeds.

To be featured in our great Northern Power House networks please contact Michelle on [email protected]

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New Floor Stand in Tesco Keynsham

Following our supermarket success we have now placed a brand new stand at Tesco Keynsham. Tesco stores across the UK continue to be some of the best performing sites we have and this site has proven to be no exception! Please do get in touch if you would like to display your print here, or are interested in sponsoring a stand with your own branding.

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Brand New Floor Stand in Birmingham New Street Train Station

Say hello to our Floor Stand located in Birmingham New Street!

Fantastic location within the information office which see`s high footfall every day. Very happy with the results and will continue to be a popular stand for our Birmingham and West Midland clients. We believe this is one of the most important locations in the West Midlands.

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Pear working with the Birmingham Weekender

We have been chosen to distribute for the Birmingham Weekender. Our teams over the course of the next few weeks will be distributing leaflets and posters into all the high footfall locations of Birmingham city. Our supermarkets and Railway Stations like Birmingham New Street are all primarily located to give the best possible visibility for the event. Our team expect a fantastic response and it will surely be an amazing event.

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New Pear sites in the West Midlands

We have been on a stand placement spree across Warwickshire and Worcestershire. We sent our teams out to build relationships with a collection of locations in the two counties and placed 11 new stands. One of these is Morrisons Evesham which is standing at a prime spot within the store. If you want to be in this stand and other like it, please get in touch.

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New Branded Stand at Beach Side Holiday Park

Pear South West Team have been busy placing stands in the popular holiday parks across Somerset this month. We are please to showcase this new stand in Beach Side Holiday Park!