Just One Drink

Australian, Graphic Designer, Alcohol Packaging, Care to Kern.  

[hellyeaalcoholpackaging]

Designed by Pearlfisher | Country: United States

Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

“In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Combining six individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Pearlfisher’s challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.

Drawing on the strategic brand essence, “the art of nature,” Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by distilled herbal remedies of the 17th century. Inspired by botanical illustrations, Pearlfisher Design brought the brand to life through an artful arrangement of Seedlip’s own botanicals, which form a subtle “S”. On closer inspection, this “S’ reveals itself as the profile of the native Red Fox – a creature indigenous to the English countryside – as a nod to the disruptive nature of the spirit and acknowledgement of the power of the ingredients within. The Seedlip monogram serves as a seal of approval and brand signoff, illustrating the heritage of the distillation process inside the distinctive “S.” A pharmaceutical bottle reinforces the spirit’s medicinal roots, while a copper cap and copper detailing is used to elevate the brand and reference the copper stills used to create it.

Pearlfisher Creative Director, Hamish Campbell comments, “With Seedlip we had the incredible opportunity to create a category language for a category that doesn’t yet exist. By combining process and ingredients in an illustrative way, we’ve brought the product’s integrity and beauty to the forefront through layers of discovery, ensuring that Seedlip will become a bar essential for both bartenders and adults who’d prefer a non-alcoholic option.”

Seedlip’s Founder remarks, “Pearlfisher’s world class expertise both in drinks and creating challenger brands has created the perfect aesthetic balance between spirit category cues and Seedlip as a new category of drinks relevant to the modern day. We’re thrilled with the work and look forward to working together to bring to life our next two products early next year.”

Pearlfisher, you are ingenious. I cannot stop looking at this gorgeous work of art. 

[hellyeaalcoholpackaging]

“Enrobed in the shadows of towering cedars lurks Baba Yaga, an iron-toothed witch and master of the elements.” This chilling description for Arbutus Distillery’s newest product, Baba Yaga absinthe, is merely the start of the curious journey that package design takes you on.

Loving the hidden skull! 

[hellyeaalcoholpackaging]

Designed by Force & Form | Country: United States

With the growing popularity of boutique wines, it has become increasingly important for small producers to embrace packaging that is expressive, intriguing and atypical. To do so, we drew inspiration from the Cruse Wine Company’s maverick attitude by contrasting tradition with irreverence. As winemaker Michael Cruse puts it, that juxtaposition reflects his goal to “return to California roots and California classics…but doing it in a modern way.”

Because the winery also specializes in rare varietals such as Valdiguié and Saint Laurant, we recommended an image-dominant label to encourage curiosity. So instead of a consumer asking themselves “What is Valdiguié?”, they ask “Is that a cow?” The cow is familiar and familiarity warms them up to exploring something new. On a humorous note, we once overheard a customer ask her friend “What’s Valdiguié?”. Her friend replied “I don’t know, but the label looks great. Let’s try it.

[hellyeaalcoholpackaging]

Designed by Contagious | Country: United Kingdom

Edinburgh agency Contagious worked in close collaboration with client Gordon & MacPhail to create the decidedly modern interpretation of traditional whisky packaging which was recently launched at The Royal Opera House, Covent Garden.

According to Creative Director and MD of Contagious, Matt Chapman: “This incredible liquid spent 75 years maturing in darkness and our brief was to interpret the client’s product proposition of sharing, owning and drinking by packaging and presenting Mortlach 75 Years Old to be displayed, shared and enjoyed by a new generation, not hidden away in a box to gather dust. We took that ‘spirit of sharing’ as the big idea behind our creative strategy.”

The agency’s starting point was the elegant teardrop shaped hand-blown crystal decanter that is the iconic feature of the Generations range of which Mortlach 75 is the newest release. Working with master craftsmen, Contagious introduced 75 ribbon-like channels, hand-cut into the crystal of each of the 100 decanters, which were then uniquely numbered. Marrying traditional craftsmanship with cutting edge technology, the team designed and commissioned a seductively tactile plinth which features 75 gently undulating ripples across its cool white surface (a subtle nod to Speyside’s soft water), to hold and display the decanter and two hand-cut crystal glasses. Each element was then packaged into a luxurious Aniline leather travel bag. James Hartigan, Senior Designer, explains: “This is a unique and luxurious weekend bag, perfect for the sophisticated traveller, it’s certainly not just a single-use presentation case. We wanted to create a package that’s designed to be unpacked for a whisky that’s meant to be drunk.

Overall I feel like I would be able to have a glass of this beautiful whisky and then be able to use this intricate crystal bottle as a weapon. 

[hellyeaalcoholpackaging]

Designed by John Larigakis & Jon Mandell | Country: Canada

Pig On Fire is a small batch hand crafted bourbon infused with applewood smoked bacon.

Very eye catching bourbon, loving the hand drawn typography it gives a great characteristic to the ‘pig on fire’. 

[hellyeaalcoholpackaging]

Designed by Atipus | Country: Spain

The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.

The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.

[hellyeaalcoholpackaging]

Designed by Robot Food | Country: United Kingdom

Each bold flavour name is embossed on pack in rich colour and surrounded by a series of bespoke monochrome line illustrations, all crafted in-house, that bring the individual tasting notes to life. The combination of angular typography and intricate illustration creates a brand packed with compelling detail and shelf shout, that reflects the craft sensibility and renegade nature of the brand.

[hellyeaalcoholpackaging]

Designed by Buddy | Country: United Kingdom

[hellyeaalcoholpackaging]

Designed by Studio Libre UAB

“To embody all this atmosphere and personality, we covered the bottle with black as a symbol of a woman dressing during the Eve. Moreover, the feathered details on the label work as a metaphor for jewelry and accessories.”

Oh Gloria be mine

[hellyeaalcoholpackaging]

Designed By Manic Design

A sugary whimsical drink handcrafted in small batches in a boutique distillery. Designed by Manic Design, Maracatu Cachaça is labeled with a figure framed around twinkling gold stars and a scalloped edge resembling a doily.

[hellyeaalcoholpackaging]

Designed by The Last Dodo | Country: Belgium

I want to marry the typeface.....

[hellyeaalcoholpackaging]

"Want to go with me, old sport? Just near the shore along the Sound."

This quote from one of the best novels of all time, “The Great Gatsby”, is one of the phrases that inspired the naming and branding of a gin produced by one of Greece’s older distilleries, “Old Sport”. This term of endearment is used to define a refined gentlemen and Bob Studio, the agency behind this design, used this 20’s expression to capture the identity of the brand.

The packaging portrays this character, a sophisticated and experienced man with a beard - a man who is well travelled and who will support his friends. This imagery is then layered with representations of botanical elements, patterns and photographs inspired by the distillery’s heritage. These details are printed on the portrait using gold foil.

Love the originality, the name generation and cleverness behind the design. Old Sport!

[hellyeaalcoholpackaging]

Designed by W&P DESIGN & PUNCH

Say goodbye to boring and bland in-flight drinks and say hello to paradise. Introducing The Carry-on Cocktail Kit. This little bad guy has everything you need to turn up the heat 30,000 feet in the air. A tin case, small enough to pass through security, provides you with the basic necessities to create the perfect old fashion. A custom bar spoon, muddler to mix, aromatic bitters, a linen coaster for some class, 2 sugars, and a recipe card.

"YOU ARE NOW FREE TO COCKTAIL ABOUT THE CABIN."

"The Carry-on Cocktail Kit is the result of a unique collaboration between W&P DESIGN and PUNCH, two cocktail-obsessed companies based in Brooklyn, New York. The partnership combines W&P design's expertise in food and beverage product design with Punch's Passion for all things drink-related."

[hellyeaalcoholpackaging]

Designed by Puigdemont Roca | Country: Spain “Our client wanted a Gin to sell in night clubs. We proposed them the naming of Q in accordance to Poker Cards, in allusion to a night icon. We created a clean and impacting design giving importance to the lettering, completely personalized.”

[hellyeaalcoholpackaging]

Passport came up with a very innovative way to best celebrate wine and art. Each bottle of 96 Wine labels, are hand-painted labels with the very wine itself.

"In 2013, Passport launched another new brand initiative. The objective was to create a wine brand that not only tasted exceptional but had a rich story to tell, and celebrated the real craftsmanship of wine making.

With this is mind, we were able to source a small batch of Grenache from the Barossa valley – one of the oldest wine regions in Australia. Hand harvested, using time-honored traditional techniques, this Grenache was a rare find, with only 96 cases produced. This formed the basis of the branded idea and ‘96’ became the name and truth behind the story. When briefing project ’96’ into the studio, the core objective was to ensure this ‘individuality and craftsmanship’ could be clearly defined in a market of mass produced wines. Whilst efficiency in production and distribution has so often become the common equation to profitability, the creative brief was to go back to thinking small, take the time and be unique. So with a few glasses of red, and paint brushes in hand, the studio decided that we needed to celebrate the true art and craftsmanship of design, creating 96 individually painted labels with the very wine itself. The ideas and designs flowed, along with the wine, and the result was a brand creation that truly captured the ‘art‘ of wine making."

[hellyeaalcoholpackaging]

Centralpack created this ferocious label for Encaste Wine. The packaging sticks to a dichromatic design that hones in on a crude gold line drawing of a bull’s head in a charging stance. With the same technique, the beast is repeatedly circled with a transparent texture representing the energy or aura of the creature. The base color of label and cap is a black that camouflages into the tinted bottle, adding a mysterious factor to the product. 

“Encaste personifies a wine from a city and a land whose traditions lie deep in the ambiance of classical Rome. The sunlight, the climate, the culture, and above all, the ancient art of the bull; all ensure that the Cabernet Sauvignon vine, from which issues this wine, represents the character and the profundity of this ancient land, where the bull´s head blazes from the bridge over Ronda´s great gorge. Its twelve months of pampered rest in barrels of French oak produces a wine of great beauty to the eye, profound balsamic aromas, a mellow hint of wood and a flavor that is both deep and serious. ”

[hellyeaalcoholpackaging]

Graphic design student Cristian Baciu was chosen to create a label for Murfatlar winery's limited edition wine, Fatum as part of its annual call to designers and artists. 

The Murfatlar winery is located in the South-Eastern part of Romania, right between the Danube river and the Black Sea. For more than 100 years, it proudly continues the inherited tradition of producing great wines. Alongside the mass market brands, Murfatlar also owns a smaller wine cellar, M1 Crama Atelier, specialized in producing top wines.

Fatum is one of these wines, a limited edition Pinot Noir rose that was launched in 2009. Right from the start, Fatum had a very special story to tell, which mixed art and wine altogether. Every year, a Romanian artist was selected to design the label and capture its vision on destiny. "Fatum" is the Latin word for fate, a theme explored in the wine’s label by talented photographers, fashion designers or visual artists.

"Baciu’s interpretation on 'fatum' is a puzzle that comprises many hidden symbols: an inverted eye, an hour glass or roads that lead to different directions. It’s a fresh approach for a premium wine label, with colorful and geometrical elements rooted in the street art culture. They are also mixed with carefully placed transparencies, in order to highlight the beautiful color of the wine."