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Ohio State running back and draft prospect Ezekiel Elliott made what was surely the boldest fashion statement of the night, showing up in Chicago for the 2016 NFL Draft and flashing a good amount of midriff in his crop top suit. The Dallas Cowboys selected Elliott with the fourth overall pick. (Tom Lynn)
So sad to see such a talented player leaving Ohio State, but I am excited to watch him succeed in the NFL! Good luck Zeke! #GoBuckeyes
When you’re the life of the party and you know it.
I know firsthand that there has never been a better time to be an author. With traditional publishers, I’ve hit all the bestseller lists and as an indie-author, I make six figures a year from royalties and speaking engagements alone. Nothing builds your brand or attracts clients like having your own [...]
Any other digital marketing guides you know? #DigitalMarketing #SocialMedia #websitemaintenance
Welcome to my Blog
Think about the last TV commercial that you saw. Now, think about a recent ad that you have seen on a social media page. Dive even deeper and think back to the packaging of your favorite food, beauty product, or any of your other have recent purchases. Now tell me one thing that all of these messages have in common.
Marketing
All of these components were created by teams of individuals who worked together to create a theme or image for that specific product or service. These individuals are innovative thinkers, creative imaginers, and in a sense, storytellers. They are what drives the customers to buy a good or service. This group of individuals, along with myself, are interested in why people buy things. We want to know what will make customers try our new product. We develop ways for companies to expand their product line. We create strategies to promote a company’s brand. We are marketing professionals.
When I first arrived at Central Michigan University, I had no idea that I would end up pursuing a degree in Marketing. I started my academic career by studying Biomedical Sciences with the intent of one day becoming a children’s oncologist. Just two short years later, I found myself distancing from the sciences and becoming more and more intrigued by the business world. I finally took the plunge and decided to switch my course of study to business, specifically majoring in Marketing with a concentration in Communications.
Marketing is a broad term with many different sub-categories. There is no one term that can be used to describe the marketing field. This blog will attempt to explore different processes and strategies associated with marketing and research current trends within the industry. In addition, I will offer my own ideas and insight as they relate to the different aspects of marketing that I am interested in.
Welcome to a place where you can delve into glimpses of my own thoughts, engage in conversation by providing your own feedback and ideas, and join me in exploring today’s marketing industry.
A Marketer’s Favorite Holiday
More and more marketers are taking advantage of April Fools Day each year (for good reason). Many companies are jumping on the viral advertising bandwagon and pranking followers and customers online to gain media attention–and it works!
Over the weekend, several huge companies like Netflix, Apple Music, Google, and H&M participated and (in most cases) hilarity ensued.
This Forbes article gives their take on the good, the bad, and the ugly (sorry Google mic drop) online pranks that took place on April 1st. Read more to find out how John Stamos ruled Netflix for a day, and how a Minion GIF led to thousands of complaints and an apology from Google.
Read more here: http://www.forbes.com/sites/keithwagstaff/2016/04/01/april-fools-the-best-pranks-on-the-internet-for-2016/#5ce0388224a8
fun stuff on social media ..
I think as marketers we need to utilize how important social media marketing is. If this statistic shows often this market is on social media (even when in the bathroom) we need to take advantage of that.
At Neutrogena®, your skin care is our priority so you can put your best self forward every day. Which is why Neutrogena® believes that what makes a woman bea...
“Beauty is the ability to look in the mirror and see that anything is possible.”
Accurate
So true!
Captures so much in one single comic.
It is amusing to find websites that are very dynamic, colorful and engaging. People are attracted to this kind of websites and prefer to stay longer and explore more on what this website has to offer. Some websites are very minimal. It could be one way of representing their brand name or a marketing strategy to
Building a website is like solving a puzzle. It is composed of different pieces that should work together for a beautiful image to come out. It takes time complete and even needs a few people to help put things together.
McDonald’s - Print Advertisement
Recently I have been seeing advertisements pushing the idea, “our food will make you happy”. In my opinion, I think McDonald’s is building off of the Snickers advertisements, “You’re not you when you’re hungry”.
It’s in our hands.
Anheuser-Busch is a company who seems to really feed off of social media. Anheuser-Busch has a lot of different beers: Bud Light, Budweiser, Michelob, Busch, Ultra, specialty brews and seasonal beers. However, I’ve noticed that Bud Light is often posted about more than their other beers. I think Bud Light became my beer of choice through the posts I have noticed all over my social media, commercials, and various advertisements. Enjoying the taste has also persuaded me. However, I may not have ever paid attention to Bud Light if I did not see it around so often. I may have stuck with Miller Lite or gone for Corona instead.
With all of their social success though, they also face the challenge of managing their brand on the social web. For the past several years Bud Light has been aiming to gain younger beer drinkers as they are “more promiscuous in their brand choices, than preceding generations,” Eric Shepard, the executive editor of Beer Marketer’s Insights, stated. While they are seeking the younger generation though, they have to maintain loyalty among all of their customers and not only focus on one group. Therefore, there is a new Bud Light design that will be appearing in the spring of 2016 that is more of a authentic design. This could appeal to older generations as well. Seems like a good idea to me, more of a step forward. For instance, Miller Lite brought back an old can design from the ‘70s last year, but that’s what all companies seem to be doing; recalling the past. Personally, I am losing faith in society having the ability to come up with anything new anymore. Bring back what was cool in the past, but eventually lost it’s sensation, and now making it cool again is getting old to me.
Gaining a younger, more promiscuous crowd has brought its failures, however. In April, 2015 Bud Light hit their consumers the wrong way in an advertisement. “The perfect beer for removing ‘No’ from your vocabulary for the night” was the message posted on a Bud Light bottle. Many saw this as a message that somewhat encouraged rape and sexual assault as many cases involve alcohol as a rapists’ tool to take advantage of their victims. This advertisement was not intended to encourage irresponsible behavior. It was intended to encourage spontaneous fun, which is their promotion in their Bud Light Up for Whatever campaign.
Speaking of their Up for Whatever campaign, that is a large reason why I started drinking Bud Light. They did well, the videos and pictures looked like a blast. Drinking the right amount of alcohol is a blast. Therefore, why wouldn’t I want to be up for whatever? Especially when with a good group of friends. It is the campaigns second year now and I feel like it is promoting light-hearted fun more than disrespectful behavior than the add above may have condoned.
In the end, the amount of alcohol consumed and the behavior that follows is in our hands. Yes, companies may need to think a little harder about the perception they could be sending out, but that is what is in their hands. They have their own brand and we have our own brand. What we do with it is up to us.
I don’t know how I chose Bud Light but it is my brand of choice for several reasons - mostly because I spent a few years as a merchandiser for AB - but I remember the PR nightmare that came from their Up for Whatever campaign and was pretty bummed. I think, as you said, it was meant to encourage spontaneous fun but got taken the wrong way. I thought their Pac-Man commercial was awesome! I don’t know how I feel about their new advertising style though.
That’s awesome that you worked with them. I imagine it would be a pretty fun work environment! I agree though, I am not sure about the new advertisements. They are somewhat making fun of the politics going on right now. However, having those who don’t pay attention to politics see their new style could be reminding them of the real campaigns going on. So it could be a good strategy. Only time will tell.
Both of these are really interesting and awesome! I did a project back in Jerry’s BIS101 class on AB
Marketers must adapt or die as social continues to evolve, Victor Pineiro writes. Here are five social trends for 2016 that marketers can't ignore.
1. Messaging platforms will trump broadcast social networks.
2. Marketers will realize that Snapchat isn’t social – it’s TV.
3. Ad blocking turns all eyes to social.
4. The Hotel California effect will change the game.
5. Social video will get more crowded and complicated.
“Our social tools are not an improvement to modern society, they are a challenge to it.” ― Clay Shirky
Growing up playing sports, I never really thought about how much it really taught me. I quite honestly just thought I was having fun. It was through sports, that I learned I could be a leader. When no one else steps up and you step up to the plate without even knowing it. I truly believe that when looking at applicants, you should ask if they have played sports. Knowing if an individual played sports can tell you a lot about their work ethic and ability to work in a team environment.
What, When, and How to Post on Social Media
Very insightful article. Too many companies/corporations who aren't successful in regards to digital marketing attempts is because they do not know what or how to post. These are easy ways you can ask yourself if the post is worth while!
The Power of Hashtags in SMM
Taking the time to read over this infographic about the importance and development of hashtags could be extremely beneficial for your business. Over the last few days, my Social Media class learned just how powerful hashtags can be at a competition held at Central Michigan University.
Twenty teams competed in an event in which they played a game designed to simulate real-life business scenarios using SAP technology. Each of these teams was assigned a social media representative who was to live tweet the event from the team’s point of view, many being from my class. About mid-way through the all day competition, we noticed that our designated hashtag (#cmuERPsim2016) was “trending” on a national scale. With just over 20 individuals sending out messages to a Twitter feed, we were able to spread our words and communicate messages across the nation at a high popularity level, which was really cool to witness.
Hashtags are important when it comes to making a larger impact– the more interesting or catchy the hashtag is, the more you will likely see it being repeated by others involved with the event. During a meeting with my on-campus registered student organization last week, we discussed what hashtags we could use to spread the word to students about a fast-approaching spring concert. After brainstorming and voting, we were able to produce two catchy tags for our event that college students will want to talk about and involve themselves with.
In order to utilize social media to its fullest capacity, hashtags are an absolute must. With great hashtags comes an immense amount of power if implemented correctly.
The latest Tweets from CMU Thomson Reuters (@CMUERP884)
