Instagram Reels in Digital Marketing Plan

[hypersonictrycol]

Why is digital marketing is important?

As we all know the main six types of digital marketing:-

Content Marketing 

Email campaigns 

Search Engine Optimization (SEO) 

Paid advertising and pay-per-click (PPC) 

Social media marketing 

Influencer marketing 

The top 10 bases explain why digital marketing is important for business in 2021

1.  Targets your potential customer

Targeting is a procedure of extending your digital marketing campaign to your potential customers. In past years, if you like to target 100, 200, or 1000s of people in a particular area, you may require a billboard.

But in this digital era with directly audience targeting platforms like Google, You tube, and Facebook, it's not only easy but you only pay for your ad to show most of your relevant people. Through these types of the importance of digital marketing spread its fame.

Through Facebook Ads Manager, Instagram Reels, You tube shorts, etc. this intelligent algorithm can analyze people’s behavior and see what they like... Really good platforms to build or find a new audience, customers.

2.  Affordable for everyone

Traditionally/professional marketing is not financially bearable to every small and mid-sized business. But with the emergence of online marketing completely switch that pattern. For a minimum 50Rupee/day on Facebook, a business can reach up to 1000 or 1500+ targeted people. 

For 3 to 5 Rupee a click on Google, businesses successfully make searchers to their site or convert a lead to customer.

3.  Retargeting speed up in conversion rates

Retargeting is also a valuable tool available as a master plan, But what is retargeting??? 

Retargeting is a method of placing ads in front of an already user that visit a website over the last 30 days or added an item to their cart but never check it. 

This method will definitely be workable in most situations.

According to a recent study shows the average customer would visit a website 11 times before it makes any purchase. This will be increased by 4.5 times from 2011.

4.  Engage directly with potential customers

An analysis says that customer satisfaction increases by directly talking to them. And in this, active social media accounts help to address and resolve any customer dissatisfaction and brighten your brand’s colors. 

Also by utilizing your social media marketing efforts, you build strong brand loyalty and relationships directly with customers. This loyalty and relationships help in converting a customer into a promoter. A free promoter means you are now a true and strong challenger. 

5.  Boost in reaching more potential customers

Through these methods like billboards, TV, posters, or direct mail with digital marketing, anyone can reach their customers in time. 

According to the 2021 Report, the average person spends more time with the internet than they do watching TV.

Think about yourself, the population of net users grew by 300 million worldwide to 4.60 billion.

What do you think any other marketing effort will give you that much reach?  

6.  Analytics and Tracking Data

As Digital reports say Data is the most valuable commodity of 2021. Data can give you the exact peak of efforts in digital marketing that what’s working and what’s not. 

By analyzing data and insights, you make decisions like where to invest more effort, time, and money. You can also find new effective markets for your business. 

Here are some highlights of analytics and data from which you can learn:

Number of people who saw your ad or post

Number of people who involved with your ad or post

This gives your effort direction on what is working and what is not.

How many of them shared your content

Time duration people spent on watching a post or video 

You can use this informative data for the cold audiences and make more targeted ads

Info. like age, gender, and location of the people who connect with your ad or post

At which time of day do users most like to engage with you

7.  Pick winners, clear the rest of unrelated traffic

These are the top benefits of digital marketing. With your billboard, content, and advertisement you always stick with your audience. 

Start a new campaign with a small budget advertisement. 

Analyze results of one week filter out winners. 

Then try the next audience. After a few weeks of testing, we have cleared the list of ads and audiences who meet our goals.

Start working on the list.

Along with this, the testing process still continues to find new opportunities. 

8.  ROAS and ROI

The potential of ROAS(Return on Ad Spend) and ROI(Return on Investment) is heavy as it shows.

According to a report Google Ads translates to 200Rs for every 100Rs spent.

According to the 2020 survey average, ROAS for Facebook and Instagram ads translates to 1000Rs for every 10Rs spent.

According to average ROI of email marketing campaigns is 3900%, which translates 40Rs for every 1Rs spent. 

9.  Adapt the latest trends

Tools like Google Trends with Quora and Reddit forums are great ways to learn about keywords and trending topics. 

For example, It helps in selecting a topic of an article and its keywords according to Google Trends and also helps in selecting YouTube video topics. 

Business owners utilize this info. to stay ahead of competitors, trending topics will increase engagement, and new content creation drive more website traffic. 

Also, help in short-term decisions like ad spends and important digital marketing Services strategies. 

10.  Cross-Platform Strategies

Cross-platform strategies are a crucial part of digital marketing. By coordination and effective campaigning across platforms like Google, Facebook, Instagram, YouTube, and email, you can reach your potential customers. 

To built brand awareness use platforms like Facebook, Instagram, and YouTube. 

Hire an influencer to build credibility and increase your organic following.

Use retargeting using email and Facebook for advertisement. 

Create a  short video ad as per your product for Facebook or YouTube. 

Possibilities are endless! and with the right strategy at the right time shows the importance of digital marketing that can increase leads. 

Conclusion

Now, I hope the importance of digital marketing in 2021 will clearly highlighted. As you have to start somewhere! there are 100s of valuable resources available on YouTube from Ibigdo Techzone to learn everything you require to start with online marketing.

[hypersonictrycol]

The latest digital marketing trends you implement in 2021. But the question is: How companies will notice the crowd of the digital world?

Digital marketing is rising at such a super fast speed that it may be confusing at this time. But here is the explanation of everything i.e. digital marketing and it's important to know right now let's begin...

Concept of marketing is been around for many years. It is having experienced several massive changes with time and plenty of new digital marketing trends emerge.

Nowadays folks/people are highly dependent on technology like computers, mobile phones, smartwatches, etc. Digital marketing is continuously changing and developing every day. Each year comes with much new strategical development. That’s why, this article is here to discuss some of the most recent digital marketing trends you shouldn’t miss this year i.e. 2021.

Here are the popular digital marketing trends propose by leading digital companies all over the world.

Paid Ads Dominance: 

It is a marketing technique where agencies pay a publisher (It may be a search engine or a website owner) each time when a visitor clicks or views their ads in search results, on social media, on a website, or any other digital platform.

Privacy Awareness:  

It is nothing but about controlling the flow of personal info. Also the digital marketing discussion today focuses on data privacy, managing consumer data of what they permission

Brand Transparency:

It means not only talking with customers and prospects but allow them into their world and let your customers see 'behind the mask'.

Smart Personalization: 

It is the process of knowing the interests, liking, and needs of your prospective customer hence you serve them precisely what and when they're looking for it.

Intelligent Algorithms:

Benefits of using Intelligent Algorithms, it possible to use the user experience on a website.

The Utilization of AI: 

Ai is transforming customer service for digital marketers through managing efficiency and optimizing their experience. One of the popular examples is, Chatbots provide customer services to users.

Short-Form Content:

As folks/peoples are so busy in their work so serve typically quick and easy-to-digest content that strongly covers to the point and specific area of a topic, rather than going too in-depth.

Marketing Automation:

It is all about using software to automate marketing activities. Visual Search Takes Precedent in Digital Marketing:-  The visual search aims at using images and pictures to promote online searches of products or services by users. 

Is It Important to with New Digital Marketing Trends?

The whole world is operating incredibly fast, with help of Internet. Without Internet, marketing is not a massive industry as we all see it today. It is incredible and huge, with developing so fast i.e. sometimes it's hard to keep up, for experienced marketers.

However, it is always good to be aware of digital marketing services or any new developments because it might just give a company a higher place as a result they need to smoke out competitors. And also world is not going to stop revolving any time soon.

As all know 2021 was a pretty competitive year in the digital marketing field, and 2022 is set to continue that orbit. It may seem overweight sometimes, but with the right armed, knowledge, and tools, anyone can reach on top.

[hypersonictrycol]

How to create a perfect landing page for your business in 2021?

A landing page is commonly known as the first page that users see when he/she click on a link from external sources, such as shared, searching on search engine or email. Clicked link, takes them to a particular targeted webpage with purpose or aim of getting any information or an action. Aim of any business is to get new customers and lead conversion, like purchasing a product or service or filling an inquiry form.

Landing page should be informative to visitors and user friendly. It requires to engage users and tell every visitor what’s next in the easiest way possible. Customers/visitors who are busy in their work they can contact you, or drop a message if contact forms isn’t easy available or find.

Now here are some tips that are followed to create an ideal landing page that raise the session duration and to maximizes in lead conversions also…

Engaging Headers

Landing page have a clear/cache header that is visible and clear. Header contain a unique selling point related to the product or service you offered and is relevant to the company. After the header, use a sub-header to more explain what you mean on the landing page and more about related to business.

Understand by an example:- see our digital marketing services page how to achieve this.

Informative, Video & Other Forms of Media

As no one likes to see a long webpage without any visual media. Many online visitors like to learn and explain things visually media in present time. That’s why it’s valuable to create a perfect landing page includes related images or videos.

Remember, engaging video should be short, to the point, and used. Does it require representing the landing page? it’s brief and a story from start to finish. Video needs to add value. Longer videos are not fruitful, loose the user’s attention and harmful to SEO like don’t load properly or page loading times due to size.

Add an image to your text as a banner, that looks most appealing. Added image need to be clear, correct sized otherwise the webpage is fought to load. Don’t forget about SEO images.

Logo with rich in Colors & Branding

Every webpage on the website should be similar in terms of logo placement and branding. A high converting/lead generating page you need have your logo to be seen. This will help in brand awareness. Select logo places strategically and branding should be consistent. This makes the page look more engaging for visitors and more interesting.

If you concentrate on your target market of who you wish to make those conversions and reach your landing page, you must bear this in mind once applying color palettes and schemes at the side of text font.

CTA & Conversion Points

Call to actions are powerful ways used for conversion rate improvement. They create users feel as if they must do a selected action. A decision to action is one thing like, contact a provider of the best digital marketing services agency. Having CTAs across landing page and manage the visitor where it go to contact or buy now can profit your CRO. Do not overdo it an excessive amount and attach them in each sentence.

Conversion points are such as buttons & inquiry forms that a user can fill to contact or be interested in your services/products. Conversion points will be clearly visible on landing page. Large enquiry form that fills on webpage is one of the first things people see when the page loads. But as far as the conversion points are visible and accessible, that matters.

Summary

The above features include the most important things regarding a landing page if you want visitors to take action and give you business. Also general text should give brief about information of your brand and what you offer.

[hypersonictrycol]

Shoppable Content: The Digital Way To Success

In today’s technological age, content has been the motivating factor in making purchase decisions of the products online. Shoppable content is any text, pictures, videos, etc. that directs the audience to the buying portal. The reason that content has always been a winner has been explained by Seth Godin. According to him” People don’t want to buy goods and services. They want to buy relations, stories, and magic.” Human beings are emotional and social. If they find a connection with the content, they will dig deep into it and follow the content. In a way, Content can influence various people, to purchase products. This is the reason behind the Top Digital Marketing Company in India favoring brands over advertisements. 

Products were indeed bought even before content writing. However, it cannot be denied that a stronger customer relationship has always been built after integrating the product with the content as the latter humanizes the product.

Hence, shopping has taken a complete overhaul in the digital industry when content has been and relationships have been prioritized.

Progression of shoppable content from browse to buy:-

Thanks to the digital revolution, we can see the majority of people being glued to screens. When shopping is in their mind, the users inconsistently surf images and videos of the products. Many a time while browsing the internet, it so happens, that they move to the other website to look out for the same products. To make the shopping experience both exhilarating and spontaneous, the digital marketing companies integrate the images or videos of the product with the buyout gateway, so that the customer can make an instant purchase. It has been observed that a direct click between the product and the prompt- purchase results in more sales conversions.

Advantages to the brand:-

Less time consumption:- By bridging the gap between the click and the purchase the Best Digital Marketing Company In India helps the customers to decide on instant purchases. It helps the users to waste less time on clicking various links until they finally reach the checkout portal., which helps in the growth of sales conversions.

Content attracts prospects like a magnet:- A major population is on social media. If someone is a staunch follower of the content, then there is more likelihood for him to purchase the product as compared to the one who has just come across an advertisement.

Contents are measurable:- Any digital marketing agency that can establish a relationship between content and sales conversions can easily track the cause of the growth of sales. These companies can monitor the clicked-products that have  made the purchase and can see where amendments are required to the improve ROI

Few brilliant shoppable content marketing examples:-

With shopping content making its way to the top, many advertisers are using out-of-world- creative content. Following is the mind blowing work done by few amazing advertisers. They are as follows;-

The brand Ted Braker made an interesting video wherein the products were presented delightfully. The video had clickable pop-ups where the details of the product were mentioned and the audience had the choice to either click the “Buy Now” option or carry on with watching the video

There is another fabulous video created by puma where the red logo of the brand points out to where the ready to buy products have to be clicked

There was a magical, interactive video by Swoon. Here the audience was required to play with the patterns displayed, enjoy altering the patterns (for example, the patterns that go well with a plain black skirt), and get motivated before buying.

Conclusion:-

Content marketing, however, engaging and beautifully communicated, is meaningless if the prospect has to travel through various links, right from selecting the product to its purchase.  The travel journey of the customer needs to be short and fast. The shopping environment of every Top Digital Marketing Services In India should be such that the product could be bought just by clicking on it. If there are a series of steps, then the digital marketing services would not be able to benefit. Although the shopping content is still at it its novel stage, many famous brands have started strategizing it in their plans. This seems to be the culmination of traditional marketing and the dawn of shoppable content 

Nowadays, the customers are demanding and dynamic. True to their nature, they want immediate results in everything. Hence, the need of the hour is to upgrade e-commerce to suit the needs of the new generation.

[hypersonictrycol]

Instagram Reels in Digital Marketing Plan

As the reconsideration of Tik-Tok seemed a remote possibility in many countries where it is banned, the users are looking for a similar substitute. Instagram Reel seems a good alternative to many. Hence the user base has shifted from Tik Tok to Instagram Reels leading to an increase in audience base.

Access to Generation Z:- Tik-Tok had a wide audience out of which Gen Z had occupied a predominant place. With the imposition of ban restrictions on Tik-Tok, Gen Z has shifted its loyalty towards Instagram Reel. Any Top Digital Marketing Company In India that has its target audience as Gen Z can reach them through Instagram Reel.

Increase Brand Awareness:- Platforms like Instagram Reel comprise a major young population of their users. This tool has the potential of any digital marketing agency to go viral or at least to have the maximum possible coverage.

Creativity is The Key:- As the building block of Instagram Reel depends on creating lively, fun, and entertaining content, creativity is the only vehicle that can drive the business of any digital marketing company to great heights.

Connect With your Audience On A Personal Level:- Instagram Reels are an ideal way to establish a connection with the audience due to the short format. If the digital marketing companies want to show themselves as personal and genuine, they can show the video clippings of the sweat and hard work put in by people with the title “ A Day At My WorkPlace” Through these clippings, the work culture of the organization, the dedication and the diligence of people can be shown. These videos help the brands to earn trust and credibility from the customers. These clippings show a positive image of the, which brings reliability and empathy to the minds of the customer organization

Share User Specified Content:- The digital marketing company can request the users to share the video clippings of the product used by them and tag it with the brand. This ensures high visibility to the brand and inculcates faith in the brand. Such types of activities also lead to a high level of customer engagement.

Make It Fun, Lively, And Interesting:- Every best digital marketing company in India must ensure to make the most of the reels. They should make the clippings thrilling, enchanting, and interesting so that the visitor not only views it by wilfully engages with it till the very end. This is the place where personal talks and connections are encouraged over formal conversations. For example, if you want to share about a conference meeting, you should add a spice of wit and humor so that the audience is absorbed in it 

Conclusion:-

In this ever-changing dynamic, digital world, the only thing permanent is” CHANGE”. It is extremely difficult to predict which social channel will gain more views. The best part is that there is food on every table. I.e. there is a place for everyone to succeed on these social channels.  Instagram Reel should be a part of every Digital Marketing Services Plan to include visibility and boost sales conversions