I Am Me

A campaign aiming to restore the self-confidence lost in an era dominated by the media and its ability to influence our perception of beauty.  .

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So 10 years ago the only social media teenagers really used was msn or myspace, never before has the younger generation been exposed so intensely to the media. Now young teenagers can access several kinds of social media 24/7, most of which are heavily image based. This means that not just women, but young girls are now increasingly being confronted by the unrealistic expectations of beauty created by the media. At the age of 13 i think we all can agree how difficult it can be going through the growing up process, nowadays this stage in your life has become much more fragile. With the use of sites like Instagram and Facebook, the pressures of fitting in have scaled from the circle of your social group to a whole world in social media.  

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We’re all finally starting to recognize the narrow-minded view of beauty that is portrayed by the media. Lets take the issue into our own hands and start celebrating the diversity of beauty that we know exists - the diversity that the media ignores!

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Surround yourself with smiley, positive people and watch negativity lose the fight. 

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Restoring self-confidence

When the media/social media knocks our confidence, it can be difficult to get back up again. One of our main aims for the campaign is to try and inspire people to recover a sense of confidence in themselves. Having confidence is so important to almost every aspect of your life, yet we have to remember that its not something that comes naturally to everyone.

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Welcome!

So here's to introducing our web campaign, I AM ME. In a nutshell, our campaign aims to challenge the ways in which the media constructs our ideas of beauty. We hope to restore the self-confidence that is now quickly being dissolved, whilst celebrating the diversity of beauty and how it doesn't always conform to the media's portrayals.