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Commercial Architecture's Media Assets Acquired By IdeaSoil, LLC

Commercial Architecture’s Media Assets Acquired By IdeaSoil, LLC

PR Newswire

FOR IMMEDIATE RELEASE

COMMERCIAL ARCHITECTURE’s MEDIA ASSETS ACQUIRED BY IDEASOIL, LLC

Brand Undergoing Design and Content Upgrades, Enhanced Focus on Architects & Building Owners/Developers and an Aggressive Expansion into New Media Platforms

Chicago, IL (August 1, 2019) — IdeaSoil, LLC announces its acquisition of Commercial Architecturemagazine, a leading publication in…

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A Winning Retail Experience

A Winning Retail Experience

How your store can create a winning retail experience that turns your customers into promoters.

Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business.

While the burgeoning trend for online retailers to launch brick and…

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Folio article: Approaching Paid Subscription Growth Like It’s 2019

Folio article: Approaching Paid Subscription Growth Like It’s 2019

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers

We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed…

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Connectiv Executive Summit Who is going? Byron Zanopoulo, Managing Director of Sibyl Surveys by Signet Research, and I are moderating a roundtable on Paywall transitions. Please join us if you are there. It will be lively.

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IMAG – Indie Edge Conference Today's key points included the shift from advertising dependency to audience/subscriber revenue is now a requirement; so many clients are doing "bad direct marketing" digitally and now coming back to recognizing the benefit of high value, media company created content; the importance of a "quality" relationship with your audience is essential before anything else is tried; and "Trust" is the key benchmark for brands - data privacy, protections, etc.

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We are participating in the Connectiv Webinar: The Paywall Shift - Turning Users Into Subscribers

We are participating in the Connectiv Webinar: The Paywall Shift – Turning Users Into Subscribers

https://www.siia.net/Divisions/Connectiv-Business-Information-Association/Events/Webinar-The-Paywall-Shift-Turning-Users-Into-Subscribers

Instituting a paywall when users have grown used to free access can require a leap of faith. However, it doesn’t need to be one. Today, more than ever before, subscriber “pulse” survey tools will set the tone for your business.

This webinar focuses on the…

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Creating a Winning Retail Experience That Turns Customers into Promoters

Creating a Winning Retail Experience That Turns Customers into Promoters

Webinar today @ April 17, 2019 11 AM PST

Please join Byron Zanopoulo, Managing Director of Signet Research, and me as we conduct today’s webinar for home furnishing retailers.

Today, more than ever before, customer experiences will make or break your retail future. Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your…

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Content-as-a-Service: How to Avoid One-Offs and Retain Clients

Content-as-a-Service: How to Avoid One-Offs and Retain Clients

From 4/16/2019 column in Folio Magazine: Success in content marketing means recognizing your unmatched value and embedding your brand in a client’s day-to-day business.

Too many media companies are falling into the one-off trap in content marketing.

Learning of a client’s desire to own a certain topic and demonstrate thought leadership, the resulting proposal is usually a restatement of…

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https://www.foliomag.com/content-service-avoiding-one-offs-retaining-content-marketing-clients/?mkt_tok=eyJpIjoiTldNMFlUazVNV0prTlRneCIsInQiOiJuVElRNG90TVdOVDlMZjVBd0JRXC9kdXRQR2tjdVFtTjlYU3g2R2M3b2MyK1RcLzdsRWVNZjBvSkM3N2YzQ0xIZ2dHeDRsUm0wN1pNSkkxTlQ4dm5uOTdZSGJGdnVJY3JcL3FxYXU1VzRDdkdFbkMrVzVDaHkzNFlFWHhcLzRPWFFhSXUifQ%3D%3D

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Innovation Summit with Steve Wozniak Interesting learning the perspectives of a hero to so many.

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IdeaSoil is participating in a great webinar: "Creating a Winning Experience that turns Customers into Promoters." Please register. This will be 45 minutes that assist furniture retailers in a highly competitive landscape.

IdeaSoil is participating in a great webinar: “Creating a Winning Experience that turns Customers into Promoters.” Please register. This will be 45 minutes that assist furniture retailers in a highly competitive landscape.

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Join us at our High Point Furniture Market seminar: Creating a Winning Retail Experience That Turns Customers into Promoters

Join us at our High Point Furniture Market seminar: Creating a Winning Retail Experience That Turns Customers into Promoters

Monday, April 8th, 2019: 10:30am – 11:30am @ Home Furnishing Association, Plaza Suites, 1st FloorC

Today, more than ever before, customer experiences will make or break your retail future.

Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business.

In this session, we will discuss how to listen to customers at…

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Connectiv Webinar: The Paywall Shift – Turning Users into Subscribers Joe May, Marketing Director - Pro Farmer, Byron Zanopoulo, Managing Director - Signet Research, and I are doing a webinar on April 25, 2019 @1:00 PM ET Please click on this link to register:

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What Features are required when selecting an Audience Experience Survey Platform?

What Features are required when selecting an Audience Experience Survey Platform?

Every component involved in created great content and programs requires the use of new technologies; particularly, a CX Survey research tool to help you engage with your audiences, segment and analyze data, and report on it in an actionable way.

Here is a 6 point checklist of essential features required for the most useful and reliable outcomes provided by Byron Zanopoulo, Managing Director of

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Publishing Executive – Industry Insiders, March 6, 2019 What’s Your Event DNA? The Creation of Rapid Growth, Non-Clonable Programs

[Long version. Edited blog version on https://www.pubexec.com/post/event-dna-rapid-growth-non-cloneable-events/]

“I got, I got, I got, I got; Loyalty, got royalty inside my DNA.” “I got power, poison, pain and joy inside my DNA; I got hustle though, ambition,…

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City and Regional Magazine Association Annual Conference

Speaking at the City and Regional Magazine Association Annual Conference

I am so excited about being invited to speak at CRMA’s Annual Conference in Minneapolis/St. Paul, MN (May 18 – 20, 2019). Great organization. I am in awe of what they do for communities throughout the country.https://citymag.org/

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Folio Mag article: "You've Decided to Implement a Paywall, Now What?"

Folio Mag article: “You’ve Decided to Implement a Paywall, Now What?”

Growing your subscriber base after moving content behind a paywall requires continuous research into customer satisfaction.

Instituting a paid subscription model online is frankly unwise unless you’re focused on customer experience feedback. It is that simple.

So many media companies are experiencing the same evolution: declining traditional ad revenue, clients becoming their own media…

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