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Building housewares brands with brand response TV
Building housewares brands with brand response TV
http://feeds.marketingland.com/~r/mktingland/~3/Y5RdFYdVM2g/building-housewares-brands-with-brand-response-tv-268159
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
Please visit Marketing Land for the full article.
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What do Charlene Li and Wayne Gretsky have in common?
What do Charlene Li and Wayne Gretsky have in common?
http://feeds.marketingland.com/~r/mktingland/~3/K_VSZ-cmQfg/what-do-charlene-li-and-wayne-gretsky-have-in-common-268174
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing approach.
Please visit Marketing Land for the full article.
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Instagram in-stream video ads driving more purchases than Story Ads: Report
Instagram in-stream video ads driving more purchases than Story Ads: Report
http://feeds.marketingland.com/~r/mktingland/~3/QOYVgdXLW2M/instagram-in-stream-video-ads-driving-more-purchases-than-story-ads-report-268179
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad.
Please visit Marketing Land for the full article.
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How we can restore trust in digital advertising
How we can restore trust in digital advertising
http://feeds.marketingland.com/~r/mktingland/~3/yT6VQ2KSOYo/how-we-can-restore-trust-in-digital-advertising-268235
The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.
Please visit Marketing Land for the full article.
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Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
http://feeds.marketingland.com/~r/mktingland/~3/NePm9Nrj3cE/social-shorts-twitter-next-facebook-pushes-story-ads-adobes-latest-consumer-survey-268268
The social media marketing week in review: A round up of news and announcements you may have missed.
Please visit Marketing Land for the full article.
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App Annie picks up mobile advertising analytics provider
App Annie picks up mobile advertising analytics provider
http://feeds.marketingland.com/~r/mktingland/~3/NJoRhyJXhWY/app-annie-picks-up-mobile-advertising-analytics-provider-268285
The deal will allow mobile marketers to gain insights from App Annie’s market data and analytics alongside mobile ad analytics.
Please visit Marketing Land for the full article.
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Right number of hashtags to get the most engagement and retweets
Analysis: New Amazon Echo wearables are more bad news for advertising
Analysis: New Amazon Echo wearables are more bad news for advertising
http://feeds.marketingland.com/~r/mktingland/~3/mcAzKC5qm-U/analysis-new-amazon-echo-wearables-are-more-bad-news-for-advertising-268256
Transactions are a better fit than ads for the next generation of connected devices.
Please visit Marketing Land for the full article.
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Frank Furness Testimonials | Patrick Knowles Designs
Digital Marketing News: Google Brings Multiple Thumbnails to Video Results, Facebook’s AR Ads Plan, Twitter Adds Multiple List Feature, & More
Digital Marketing News: Google Brings Multiple Thumbnails to Video Results, Facebook’s AR Ads Plan, Twitter Adds Multiple List Feature, & More
http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/kkM172yN6ns/
The post Digital Marketing News: Google Brings Multiple Thumbnails to Video Results, Facebook’s AR Ads Plan, Twitter Adds Multiple List Feature, & More appeared first on Online Marketing Blog – TopRank®.
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B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b
B2B Marketing Spotlight: Ty Heath on Optimizing ABM & Social Sales with LinkedIn #mpb2b
http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/dZhhrC_eqB8/
Ty Heath is one of those people who’s reputation precedes them. I had heard of Ty as a marketing industry speaker and force for change working at LinkedIn before finally meeting her in person. The IRL Ty experience did not disappoint. Each time I meet with Ty, ideas pop like popcorn – who needs coffee with such inspiration…
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Does your company need a marketing automation platform?
Does your company need a marketing automation platform?
http://feeds.marketingland.com/~r/mktingland/~3/dsmYHcIqHZw/does-your-company-need-a-marketing-automation-platform-268094
Check out MarTech Today’s guide to marketing automation software to help you decide.
Please visit Marketing Land for the full article.
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Soapbox: We need to be more skeptical about the insights we’re getting
Soapbox: We need to be more skeptical about the insights we’re getting
http://feeds.marketingland.com/~r/mktingland/~3/S-63N-r_qB8/soapbox-we-need-to-be-more-skeptical-about-the-insights-were-getting-268107
In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data.
Please visit Marketing Land for the full article.
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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads
Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads
http://feeds.marketingland.com/~r/mktingland/~3/iS5EWyqYgco/reddit-rolls-out-mobile-landing-pages-standard-sizes-optional-referral-urls-for-video-ads-268110
New standard sizes means advertisers can repurpose content from other platforms.
Please visit Marketing Land for the full article.
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5 Top B2B Brands Delivering Exemplary Twitter Engagement
5 Top B2B Brands Delivering Exemplary Twitter Engagement
http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/DX8JkzxvO6U/
With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services.
Twitter has kept up a steady pace of new feature roll-outs over the past few years…
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Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding
Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding
http://feeds.marketingland.com/~r/mktingland/~3/gqM4s6-KMhw/snapchat-extends-video-ads-to-3-minutes-adds-new-features-goal-based-bidding-268027
The new bidding option lets advertisers optimize for 15-second video views.
Please visit Marketing Land for the full article.
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Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
http://feeds.marketingland.com/~r/mktingland/~3/Y-cCFd_Xea8/comscore-settles-charges-that-it-and-former-ceo-serge-matta-engaged-in-securities-fraud-268063
The company has experienced a number of high-level departures and other challenges recently.
Please visit Marketing Land for the full article.
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