Improvementor

A self-improvement blog currently concentrating on self-improvement book reviews!

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10 Content Creation Exercises Inspired by The Boron Letters

They say he was one of the "best" copywriters in the world (1) (2) (3), who also apparently wrote the "Coat of Arms", one of the most mailed sales letters of all time (1)(2)(3). I'm referring to Gary C. Halbert. Here are 10 exercises (FILLABLE workbook included), which I painstakingly extracted from his book "The Boron Letters" for modern content creators like you and me. https://www.youtube.com/watch?v=0gPdoTnQfF4

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How To Write A Good [Content Piece] Advertisement In 5 Simple Steps - Victor O. Schwab Book Summary

Content creator, the action-oriented exercises in this summary were made exactly for you. Worksheet included. They are my interpretations of Victor O. Schwab's advice, the person who - After contribuing to the ads of one of the bestselling books of all time "How To Win Friends and Influence People" and a 44-year advertising career - Tells us about his 5-step checklist for advertising success.

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NOW For Content Creators - 4 Tested Advertising Methods of John Caples (Animated Summary)

4 actions to take to improve your content. Derived from 4 principles from a book hailed by Gary Halbert as a must-read. Written by John Caples a member of the Advertising Hall of Fame.

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How The Robert Collier Letter Book Inspired Me To Sell - 6 Sales Letter Principles. By the author who wrote, edited and researched letters for most of his life - Robert Collier. This book is mentioned as one of the 9 must-read copywriting books by the famous copywriter Gary Halbert. Final Rating 85/100: https://improvementor.blog/the-robert-collier-letter-book-review/

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Content Rules - 3 Useful Content Ideas (Animated)

Get 3 Content Rules Worksheet here:https://improvementor.blog/3-content-rules-worksheet/Found the content useful? You could tip me here:payp

Content Rules - 3 Useful Content Ideas (Animated). By the founder of MarketingProfs & a longtime storyteller - Ann Handley & C.C. Chapman Accordingly. Final Rating 74/100. Also available in blogpost format.

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Youtility - 3 Main Ideas and 3 Exercises (Animated). By the advisor of 700 brands including 40 of the Fortune 500, and founder of 5 multi-million dollar businesses(1) - Jay Baer. Final Rating 80/100. Summary suited for workbook lovers.

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Content Inc. - 3 Useful Content Ideas (Animated). Written by the person who is arguably responsible for the takeoff of the term “Content Marketing” - Joe Pulizzi. Final Rating: 81/100. Also available as a blog post.

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Marketing 4.0 Animated Summary - 3 Applicable Concepts for Content Marketers. Summarized by a Content Marketer(Me) for Content Marketers(You) :) Blog Post: https://improvementor.blog/marketing-4-0-philip-kotler-review/ Rating: https://improvementor.blog/marketing-4-0-rating-of-1-to-100/

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Learn from “The greatest ad man who ever lived” (according to Garry Halbert) - Claude C. Hopkins. This is a short animated summary with bits of wisdom that I have gathered from his book Scientific Advertising. Also available as a Blog Post.

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5 Practical Marketing Examples for Content Creators from 5 Marketing Books (1000 Subs). I’ve made a no-theory, practical compilation of 5 marketing applications from 5 marketing books I’ve summarized on the channel. (Celebrating a 1000 subscribers) Check it out and start applying today! Enjoy :)

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Ogilvy on Advertising Summary - 5 Animated Principles to act on. By the author who’s referred to as the “Father of Advertising” - David Ogilvy. Final rating: 77/100. Blog review available here.

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One Million Followers - 5 Animated Tips from Social Giants.  A book written by the marketer who got 1 million followers in 30 days on Facebook and worked with Rihanna and Taylor Swift - Brendan Kane.

Final rating: 75/100

Also available as a blog post: https://improvementor.blog/one-million-followers-review/

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7 Tips for your next blog post from the book Everybody Writes. Written by the digital marketing pioneer and writer - Ann Handley. Final Rating 83/100: https://improvementor.blog/everybody-writes-83-100-6-part-rating/ Blog post format: https://improvementor.blog/everybody-writes-review/ 

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Chet worked in the marketing division of a magazine run by the billionaire Charlie Munger and doubled their advertising Market Share 3 years in a row. In this book he presents his 12-step System to Extraordinary Sales in Business. Here's an animated summary for you to get the main ideas of the book, Enjoy. P.S. Russell Brunson quotes Chet as one of his early mentors and refers to this book in his own book.

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The owner of a Pool Company that went from almost bankrupt to one of the best thanks to content marketing, Marcus Sheridan decided to write a book that describes how he did it - They Ask, You Answer. Here’s a summary of it especially for you Content Creators!

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Ask - Ryan Levesque - The "Ask" Framework | Animated Summary He launched a business in the gardening niche that went from 0$ to 25.000$ a month within 18 months, and another extremely successful brand - Rocket Memory. In this book, he teaches the formula that he used to grow those two, and advise to many companies, some of which turned into 8 figure businesses. Check out the summary before you decide if the book is for you :)

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YouTube Secrets Book - Animated Core Message (Productivity Game Style). The two long-time YouTube influencers Sean Cannell and Benji Travis interviewed more than a hundred famous YouTubers and wrote a book that they consider to be the guide for YouTube success. Here’s an 8-minute summary of it for you! Also available in blogpost format with additional info: https://improvementor.blog/youtube-book-secrets/  Final Rating: 94/100