WK12 - Compulsory Q2
As I revisited my artistic vision statement, I still strongly resonated with it. I only made a few changes (highlighted in red) afterwards considering my self-reflections and classmates’ comments.
I added composition in my strengths because it was another factor I believe to contribute in making my works memorable. For the question, “what do i want to do between now and then?”, I responded with being experimental. It was a good starting point but I realized that it was not enough for me to achieve my goal of becoming a designer with a memorable style. To support it, I added another plan of action, which was to discipline myself into developing and maintaining a style. It is indeed good to explore and experiment, but I needed to be proactive and critical in knowing which ones of my explorations are to be integrated and developed into my “uniquely memorable style”. Afterwards, I needed the discipline to remain true to this particular style.
The last part I believe was the most crucial, as it was how I believe my works could be “memorable” to people—by ensuring that I personally have an emotional connection with my own work, so that it fosters an emotional connection with the people viewing my work as well.
One work of design that really resonated with me was Maragsâ, a modern serif inspired by the pakupyâ accent mark used in Filipino languages. It was an iconic typeface for the Filipino community. I could vividly recall almost everyone from my generation using it, from student organization publication materials to slide decks for class. It was memorable because it was the first time we felt represented in the world of type design—the first time we had a modern typeface tailored to our culture’s aesthetic.
Maragsâ was from Jad Maza, a Filipino type designer whose practice focuses on developing Latin and Baybayin (ancient Philippine script used prior Spanish colonization) fonts and explores what more type design can look like in the Philippine context. Ever since discovering Maragsâ, I’ve been admiring his body of work. He was dedicated to creating typefaces inspired from different aspects of Filipino culture. I could tell he was driven by genuine hopes of properly representing our culture, especially with the way he conceptualizes each typeface. He had an emotional connection to his works and as a result, the people who felt represented also had an emotional connection to his works.
He chose a particular design practice, type design, and a niche to which his works could be memorable. I chose to feature his work because I hope to do the same, choose a design practice, probably publication design, and a niche and style to which my works could be memorable. I believe this could be in my way of storytelling. In terms of tradition and artistic lineages, I also hope to continue incorporating my identity as a Filipino in my works. One way I practiced both was through my Materiality Zine project (See Figure 4).
(484 words)
Maza, Jad. "Exploring type design in the PH latin + baybayin fonts". Jad Maza - Type Design, https://jadmaza.com/. Accessed 13 November 2024.













