Hello, my name is Ashley and this is Amelia, Breanne and Grace and we are Harvest.
Let me paint a picture that is all too familiar for you.
Sitting in a cafe, filtering through the cold drinks menu.
Offered to you, juices, soda, fizzy’s or smoothies.
Are these options sufficient?
We turned to the public of Wellington to see what their thoughts were on the beverages available to them. Some people were satisfied and thought that there were plenty of different alternatives. Â
However, there were other people who indicated that they were not happy with the variety of cold drinks available. These unsatisfied customers wished for a healthier alternative with less sugar and a natural refreshing taste. These people pay attention to what they put in their body and don't want a beverage that makes them feel bloated or guilty.
The current options of juices and smoothies are often thought to be healthy due to the use of real fruit juice. However the majority of methods to create this juice remove all nutrients and are full of hidden sugars and preservatives. Sodas and fizzy are both carbonated beverages which are full of calories, unnatural sugars and fake flavourings.
It seems like the only other option with no additives is just a plain glass of water. But what if there was something a little more special than water, with exciting refreshing added benefits?
Served to you, in a chilled glass bottle is...Harvest. An infused water beverage with hints of unique herbal flavours and a dash of lemon and lime for added freshness. All fresh produce, uses local and imported ingredients. Â
Harvest infused water is for those passionate and conscious of their health and wellbeing and who do not want to be limited by the choices available to them in cafes. It is a lifestyle product, for people who are kind to themselves and the environment.
Our customers well being is very important to us. We care about providing an honest and true beverage. We responded to the public’s want for less sugary drinks by providing them with four unique flavour combinations using ingredients with little to no natural sugars. This refreshing drink contains  0.01g of sugar per bottle and only 2 calories.
We use no preservatives or fake flavourings. The shelf life was an issue we faced. We resolve this by adding a base of lemon or lime, which are natural preservatives, extends the freshness and shelf life, for up to seven days.
These herb and citrus fruits are not only delicious but are full of health benefits including antioxidants, vitamins, immunity boosters, while also helping to aid digestion. The list goes on.
We use 2 methods to create our unique refreshing flavours. These include hand juicing and infusing the ingredients. We have used fresh spring artesian water from Petone as a base to our product to ensure that we give our consumers the best and purest beverage.
With these techniques, we are able to make 90 bottles per hour, with the ratio of approximately 290 ml water to 10 ml infusion. This combination will offer a hint of flavour that is refreshing and not overpowering.
Harvest is made in a local commercial kitchen, 3 times a week at 6am to maintain optimum freshness and delivered to stores by 10am. Each flavour is made in small batches to ensure a controlled taste.
The beverage industry is a very crowded market however Harvest is a unique beverage to the Wellington region as it is not just another sugary drink or a glass of water.
We have identified tea to be another healthy alternative that could be a potential competitor. However tea uses dried fruits and herbs.
Taking all production costs and consumer research into consideration, we will wholesale our product at $4 a unit. We are able to produce Harvest at $1.78 per bottle, which will give us a weekly profit of $1278.72. After 3 months in business we will be looking at a profit of $20,479.50.
We aim to sell our product at Commonsense Organics and Moore Wilsons stores. Both companies require price lists and samples when stocking new products.
At the head of the grocery section at Moore Wilsons David said that the beverages are is a very crowded one, as there are so many variations of sodas and waters, but then again our product sounds different. He is looking forward to tasting our product, as it sounds very interesting.
Olive is a popular cafe on Cuba Street that is interested. However they require a taste testing before selling as well.
As our product is still in development, when we reach a stage where we are happy with our recipe we will provide these places with some fresh taste tests.
As soon as Harvest reaches a certain selling point we will purchase a cold pressing machine to ensure we produce a quality product.
For the future we are also looking at setting up a small workshop in Petone to have full access to this pure spring water through the main water pipes. This will lower our outcome costs.
Eventually, with more research into produce in New Zealand, we would like to be 100% organic. Ensuring our customers are getting the best produce and giving them a quality product.
We are looking at future delivery methods and pick up methods of sending our product to cafes and wholesalers. We are planning to reach more cafes around the Wellington Region and Nation wide.
We are asking for more connections and help get into cafes around Wellington and the beverage industry.
We are also asking for any connections into distributing solutions and methods as our company may grow into a national sold product.
A challenge we may face we we make it into a
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