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@irpara
Just standing here waitin’ for the space bus.
“@Kueaff Impresionante https://t.co/hNsFAdrXrG”
The Societal Impact of The Attention Economy
From 1970 to 2000 Americans gradually stopped spending time together. They joined fewer clubs, attended fewer dinner parties, and declined invites to join the local PTA.
In his book Bowling Alone, Robert Putnum explained this decline in social capital was due in large part to increases in TV viewership. Television was such a compelling product that we consequently spent less time cultivating relationships with our neighbors and family.
TV had privatized leisure time.
From 1970 to 2000, the average person’s attention graph went from looking like this:
To this:
Americans gave entertainment (television) more attention at the expense of time spent with friends and family.
But as bad as this decline in social capital was for the soul of the country, each of the four categories above stayed neatly in its own silo. Back then, choosing television over playing bridge with friends was very much an either/or decision.
Not anymore.
In 2011 our attention is more sought after than ever and technology (namely cell phones), enable friends, family, and websites to reach us anytime. Physical and digital requests for attention now blend together and elbow one another for space.
Some examples:
When Fred Wilson’s wife checks twitter during family time. (Her kids say she’s ‘there, but not really there’).
Reading a text while on a romantic date with your girlfriend
Checking personal email at the office
Nowadays our attention graph looks something like swiss cheese, with different categories intruding upon one another at small bursts throughout the day:
From Venkat’s brilliant post on the subject:
“But as you find and capture most of the wild attention, new pockets of attention become harder to find. Worse, you now have to cannibalize your own previous uses of captive attention. Time for TV must be stolen from magazines and newspapers. Time for specialized entertainment must be stolen from time devoted to generalized entertainment.”
I don’t mind if Facebook steals time from magazines. But it’s troubling when it steals it from a family’s dinner time. Think of all the hours teenagers spend texting friends while out with their parents. Moments that 10 years ago would have been spent (however reluctantly) chatting and bonding.
It’s hard for mom and dad to compete with Facebook and it’s cohorts. They are battling against companies who are aggressively mapping out the human psyche in order to trigger user’s pleasure center buttons. How can dad’s cheesy jokes compete for Jr’s attention when he’s up against a small army of game psychologists who know exactly what little Timmy craves ?
Some Definitions
I think “Attention Parasite” is an accurate term for these occasions. An Attention Parasite can be defined as anytime an electronic device is used while social obligations would demand otherwise.
As seen in the previous swiss cheese diagram, these parasites cause our relationships with friends and family to become fragmented, with our days interrupted by short texts, tweets, and notifications.
What’s the end result?
I think in the same way that TV extracted value from society in the past 30 years, these Attention Parasites will continue to extract value anywhere you bring your phone. Church, Thanksgiving dinner, school.
It may seem like a strange thing for a physical place like a church to have to compete for attention with a digital product. But imagine if half of the congregation was on Facebook during sunday morning service. It would decrease the value of going to church for the good half, because the rest of the congregation would be mentally checked out. That would severely impact the feeling of community that many people get at church.
Bit by bit the value of these arguably boring institutions will be chipped away at. Death by 1000 tweets.
Can control what we pay attention to?
It’s difficult. In the timespan from 1970 to 2000 America decided television was a more compelling product than socializing, much to the detriment of society.
If Facebook is more engaging than grandma’s stories about the Great Depression then it wins. If personal email is more interesting than doing work it wins.
Plus it’s not always clear what deserves your attention. How do you measure the consequences of watching TV against a sunday evening chat with a neighbor? People don’t think about the long term consequences of either of those things in the moment.
I’m not sure what consequences of all this will be. I think as digital products become more compelling there will be an increase in generalized feelings of discontent since these digital products are lousy at fulfilling our hierarchy of needs.
Can Facebook ever rival hanging out with friends in real life? Is online porn better than actual sex? Can feelings of confidence, respect, and self esteem be experienced in digital methods that rival the real world?
Maybe once we realize these digital products aren’t very emotionally fulfilling we can start to channel our attention back toward areas that are.
Don’t make it a matter of course, but as a remarkable fact, that pictures and fictitious narratives give us pleasure, occupy our minds. (Wittgenstein, 1958, 524)
CH: We taught our kids that it doesn’t matter what you do, as long as you’re passionate about it and follow through. If you commit to something, you finish it, even if you hate it. And we didn’t enable our children. They had to learn how to sink or swim, and the earlier they did it the better.
intense yet kind, fierce yet loving, leading yet always supporting others
When Alexander, the Great, visited India after conquering all the other countries in the world that were known to him, he wanted to see the strange Indians of whom he had been hearing so much. He was just led to a monk or priest on the bank of the Indus river. The monk lay there on the sands, bare-headed,bare-footed, naked, wearing no clothes and not knowing where from his tomorrow's food was to come, just lying there and basking in the Sun. Alexander, the Great, with his crown shining, dazzling with brilliant diamonds and gems that he had got from Persia,stood beside him in all his glory. Beside him was the monk with no clothes on—what a contrast, what a contrast! The riches of the whole world represented by the body of Alexander on one side, and all the outward poverty represented by the saint on the other side! But you have simply to look at their faces to be convinced of the poverty or riches of their true souls-Here is the saint whose soul was rich, here is the saint who had realized the richness and glory of his Atman. Beside him stood Alexander, the Great, who wanted to hide his inner poverty. Look at the beaming countenance of the saint, the happy joyful face of the saint. Alexander, the Great, was struck by his appearance. He fell in love with him, and just asked the saint to come with him to Greece. The saint laughed, and his answer was."The world is in Me.The world cannot contain Me. The universe, Greece and Rome are in Me. The suns and stars rise and set in Me." Alexander, the Great, not being used to this kind of language, was surprised. He said, "I will give you riches. I will just flood you with worldly pleasures. All sorts of things that people desire, all sorts of things which captivate and charm people will be in wild profusion at your service. Please accompany me to Greece." The saint laughed, laughed at his reply and said, "There is not a diamond, there is not a sun or star which shines, but to me is due its lustre. To me is due the glory of all the heavenly bodies. To me is due all the attractive nature, all the charms of the things desired. It would be beneath my dignity, it would be degrading on my part, first to lend glory and charm to these objects, and then go about seeking them, to go begging at the door of worldly riches, to go begging at the door of flesh and animal desires to receive pleasures, happiness. It is below my dignity. I can never stoop to that level. No, I can never go begging at their doors." This astonished Alexander, the Great. He just drew his sword and was going to strike off the head of that saint. And again, the saint laughed a hearty laugh and said, "O Alexander, never in your life did you speak such a falsehood, such an abominable lie. Kill me, kill me, kill me! Where is the sword that can kill me? Where is the weapon that can wound me? Where is the calamity that can mar my cheerfulness? Where is the sorrow that can temper with my happiness? Everlasting, the same yesterday, to day, and forever, pure, and holy of holies the Master of the universe,—that I am, that I am. Even in your hand I am the power that makes them move, O Alexander. If your body dies, there I remain. I am the power that makes your hands move. I am the power that makes your muscles move." The sword fell down from the hands of Alexander. The outward loss, outward renunciation, can be achieved when inward perfection, inward mastery or king-hood is attained. No other way, no other way.
Lawyer hopes you’re in trouble, doctor hopes you’re sick, cops hope you’re criminal, teacher hopes you’re stupid but only a thief wishes you prosperity in life.
There should be /r/allexcept. It would show the front page for all subreddits, except those I subscribe to.
Research shows that making notetaking about one owns life a daily habit, independently of being reflective or simply event-descriptive, is likely to psychologically beneficial.
When we're at our best, our generation is both pragmatic and optimistic; open-minded and skeptical; confident and humble; independent and collaborative.