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[thepublichealthguy-blog]

Social Media, Analysis Activity 1, PH 402

For the San Diego county page I noticed that the top post included a celebrate veterans day post, and a post about San Diego county joining up with the phone app VAPP developed by operation military.  Three of the five top posts pertain to veterans in San Diego, which makes sense because of the overwhelming amount of veterans in San Diego County.  The top post that stands out to me the most is about veterans being able to adopt a pet with having to pay a fee which I think is a very beneficial thing to advertise with all of the data behind pets helping veterans with there stress. I feel as if they could post about mental health resources for veterans. Also they could post about new pertaining to veteran affairs so they can give an update on VA healthcare. The website could also be posting about public health concerns in san Diego county making people more aware. I feel with our current water crisis they could include a post about that and about how the election results are going to affect them

[itslilnugget-blog]

I noticed that too, that mostly all of the San Diego posts had to do with Veterans, due to the amount of Veterans we have in San Diego and landmarks regarding the military. I think it was very neat seeing these be the top 5 posts, the military does a lot so it is nice seeing how San Diego community appreciates them. My favorite post was the pets and veterans one as well, I can only imagine how much happiness and strength a pet gives to a veteran.

@globalcommunicationproject​

[sdsuph402-blog]

Social Media, Analysis Activity 1, PH 402

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

@globalcommunicationproject​

[itslilnugget-blog]

I agree with the way San Diego can increase their audience and get more responses and feedback through hash tags but also doing other events where & then tagging other companies or people that may have hosted those events. I agree that if San Diego does more within the community  more people will start to follow them and get more responses from the people residing in San Diego but also outside. If people from outside see different events they’ll want to come in and join. Along with San Fransisco I agree that their overall page isn’t as professional and seem like a city page. I think the more events and articles and use of the overall facebook page will help this. 

@globalcommunicationproject

[itslilnugget-blog]

PH 402, Social Media Research Activity, Analysis Activity #1

The top 5 posts in San Diego differ from the top 5 posts in San Francisco in a couple of different ways. One the San Diego ones are more popular, they receive more likes, comments and shares. The San Diego posts have a lot to do with the military, veterans day and elections. As San Diego is a huge destination for many Veterans and Military, a lot of San Diego population probably enjoy reading about these topics. Other cities populations would not have as huge of impact and see the importance in these articles. Also, all of San Diego’s top posts were articles and pieces that people wanted to read and learn about. San Francisco’s top 5 posts majority of them were just Facebook posts and not really articles, they were still important, some more then others but not as important and educating as the posts in San Diego. I think that one of the posts from San Francisco really had to do with their area and targeted their region, on the other hand all of San Diego’s posts reflected off of their region and had to do with San Diego.

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

Entertainment Education, Research Activity #5, PH402

The two pieces of music I found similar are Conversation Peace by Stevie Wonder and Crying Shame by Jack Johnson. Both songs are basically trying to get across the same message however are presented in two different ways. I find both songs to be relaxing and bring me to a different happier place. Communication is the primary goal of both of these songs. The channel both artists used was through music. I find that both artists are breaking the contract that artists should just stick to happy, light songs without meaning. I find that the Jack Johnson song will effect and have more of an impact of people from this generation and people from older generations will find more connected with the Stevie Wonder jam. 

[itslilnugget-blog]

I really like Jack Johnson, so reading this and going and listening to both of these songs made me feel just like you said. While listening to both these songs I felt relaxed and brought a smile to my face. I like how you point out how both of these artist are sticking to happy, light songs without meaning. Now a days every song has some sort of “meaning” or is just not a upbeat, happy song. More like sad or talking about disruptive things. I agree how Jack Johnson is more our generation and Stevie Wonder is more of the older generation 

@globalcommunicationproject

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[itslilnugget-blog]

I really like all your examples for each of the 4 goals. I think they all perfectly go & are great examples. The change behavior with the drunk driving and car accident is great and I agree with everything you wrote and pointed out about this goal. It is forsure a health promotion and also can be a public service announcement. The last one, entertain, with the word “FAT” and as it goes down the guy gets into shape, I really like the way you explained this to fit into this category.

@globalcommunicationproject

[itslilnugget-blog]

Entertainment-Education Research Activity, Activity #3, PH 402

https://youtu.be/QlqFplfTojA

The goal of this commercial is to educate the audience how Vitamin water is healthy, you can receive vitamins from it, and also goal for more people to drink vitamin water. I think the destination is activation and entertainment. This commercial is trying to motivate a change in behavior and increase people to drink this water to be “healthy”. In my opinion the overall commercial is entertaining, fun to watch and kind of tells a story. The channel is everyone, people that are already healthy, people that are trying to be healthy and may later in life want to be healthy. I think that people who see this commercial will believe that this product can help them be healthy and matches the intent that it wanted too. I think people will see this advertise commercial and buy vitamin water and either drink with their workout or drink it and think they will be healthier.

2. http://www.medicalnewstoday.com/articles/313948.php

The goal of this piece is to educate people about the use of e-cigarettes and give them knowledge how this is not a healthy behavior and is not a better alternative to smoking cigarettes. The destination includes advising, activation and advocacy. Through this news article, information is given that is going to increase awareness of key health issues regarding e-cigarettes, through the information it is going to motivate a behavior change, this change being young teens/adults to not smoke e-cigarettes as an alternative, instead to find a habit that is more beneficial and healthy for themselves. Through this information, an environment change can also occur, as we know smoking is not good for the air so making a change in this can change the environment. The channel is to adolescents and young adults, I feel that it did match the intent and definitely focused the information/facts to the channel.

3. https://youtu.be/2WORU0gW8q

The above commercial can reflect a health promotion campaign/PSA. Within this commercial the goal of this piece is to try to change a behavior and get kids our age and in our generation to stop smoking. The destination this commercial uses is advising, by increasing the awareness towards other smoking habits that are being picked up by kids as an alternate of smoking cigarettes. Also, uses activation, this commercial is trying to motivate a behavior change, which is realizing all smoking habits are bad and quitting. Lastly, the channel is aimed towards young kids, teenagers, and young adults in our generation who smoke cigarettes, as well as, people that smoke hookah, cigars, swishers, etc,.

4. The goal of the movie “Super Size Me” is to show people that eating McDonald’s every day, for every meal, with no exercise and limit activity is not healthy lifestyle. There are several legal suits that have been brought against McDonald’s Restaurants that they are knowingly selling food that is unhealthy, the ultimate goal of this move is to educate those people. The destination for this movie is both activation and activation. Through this movie it is increasing awareness of what can happen due to an unhealthy lifestyle and activation because through this information hopefully changing and motivating people to change the unhealthy behaviors. Also, this movie is very entertaining, the person watching wants to keep watching and finds out how it ends. The channel for this movie is to the general public, but mainly to those who eat McDonald’s for majority or all of their meals, I do feel that it matched the intent and opened up many eyes, not just for people who eat McDonald’s regularly but people who hardly eat it.

@globalcommunicationproject

[itslilnugget-blog]

Entertainment-Education Research Activity, Activity #5, PH 402

The two songs that I read the lyrics to and listened to as well that I felt had similar topics and or messages were Stupid Girls by Pink and American Idiot by Green Day. Both of these songs messages are stereotyping what they do not want to be or how they are viewed. They both focus on saying how they don't want to be stupid or being an idiot, and repeating statements that would make them that way. I feel that both is using a persuasion contract, what they are saying in their song can be seen as defensive and is judgmental towards the specific traits or actions that are done to make some a “stupid girl” or an “American idiot”. Throughout both songs, I feel that the overall goal was to persuade me to believe that when doing specific things you can be a stupid girl or an American idiot. The song is trying to convince me to agree with the words and statements. In my opinion I do not think either of the song are effective, I look at it as just being a song and didn't really persuade me to feel that girls that flip there hair are stupid, and different things said makes a girl stupid.

@globalcommunicationproject

[itslilnugget-blog]

Entertainment-Education Research Assignment, Activity #2, PH 402

The contract that I think would best change mine and others behaviors and living a healthy lifestyle would be the “entertainment” contract. A time recently where this contract was used in my life is when it came to a more healthy lifestyle for myself. My boyfriends mom is a nutritionist who always educates us on eating healthy and working out. Sh2 always gives us facts about different unhealthy habits and different foods that can cause harm to our bodies. Also, she is always there giving us information on little things we can do to better ourselves in every aspect. Through this she is sure to be empathetic to our age, our lifestyle and what the busy schedules we have. She knows that we are 21 and we are going to want to go out and enjoy times with our friends, bur also she tells stories about her past and what has led her to be the person she is today and the shape she is in. Nonetheless reading/hearing stories about how unhealthy lifestyles have got the best of people has emotionally and physically opened my eyes to why I want to change and why I want to be healthy. This contract, or unspoken expectation between the receiver and the sender, is to make it enjoyable and that is something that I feel has definitely been used. I feel that this contract works better then the persuasion one because I personally do not like to feel peer pressured and I don't think that it on a personal level when someone is just trying to persuade you. The sender is more of a “sales pitch” which in my opinion just feel like it is not genuine and its just a typical pitch they are giving to everyone.

@globalcommunicationproject

[icecreampublichealth-blog]

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

[itslilnugget-blog]

I think this is a perfect ad. They use Kylie Jenner because one she is famous and two because she is fit and has a nice body. But who actually knows if Kylie Jenner uses and drinks this tea. I agree when you say that having her promote this product causes so many women around the world to want to buy this product. I agree that to promote this product it should be about a young girl exercising and showing how this tea can help with a healthy exercise program and healthy eating habits. 

@globalcommunicationproject

[dodgersme-blog]

#Source #Analysis Activity#1 PH402

Analysis Activity # 1

 After examining the DUI ad featuring actress Hellen Mirren, my analysis would be that the ad does have some credibility but that’s because the source is known by some people. It’s not just an individual out of the street. It’s someone famous. On the other hand, Hellen Mirren uses a language that may not be well met by audience who don’t know her. That makes it less credible.  

[itslilnugget-blog]

I agree, I also feel that it has credibility because the company is an alcoholic company. Furthermore, I feel the message could have been presented in a different way to get the message out. But this message was very straight forward and honest. 

@globalcommunicationproject

[itslilnugget-blog]

Sources, Research Activity #5, PH 402

I chose this campaign ad that reflects an abortion. I feel that this is very extreme and just a little much for the message that is trying to come across. I think that it is trying to send a message to the people that think abortion is okay and putting it in a different aspect for people to think about it. But I think that there are so many different ways that this message can come across. Getting an abortion is not healthy on the body so maybe stating statistics and facts about what abortion can actually do to the women or maybe using an image that isn't this extreme. A way that would reach the audience more efficiently in my opinion is through pathos, evoking an emotion.

@globalcommunicationproject

[itslilnugget-blog]

Sources, Analysis Activity #1, PH 402

The Budweiser youtube video featuring Helen Mirren I didn’t think it wasn't an appropriate choice. Budweiser could have made a different video and gotten the message across regarding drinking and driving. I truly believe that there is no reason for drinking and driving, and when someone makes that decision they are putting themselves in the position of not just putting themselves in harm way but also putting an innocent person’s life at jeopardy. I think that the ad does have credibility because it is coming from a company that is an alcoholic agency.

@globalcommunicationproject

[itslilnugget-blog]

Sources, Research Activity #4, PH 402

The above image has impacted me on what I drink. When I was younger I used to love drinking Dr.Pepper, as I grew up and in a class we had a project and a student showed this to the class it opened my eyes. This graph made me realize how much sugar is in these drinks. My grandma has diabetes so knowing that all this sugar can lead to things like this really opened my eyes. As well as learning about all the negative impacts sugar has on our body paired with this graph ultimately got me to stop drinking these type of drinks. I never drink coke or energy drinks anymore and when I do I notice how I feel sick and have an upset stomach. Now I only drink coffee in the morning and water through out the day and night.

https://yoursummerskin.com/blogs/news/75612421-tanning-beds-vs-sun-are-tanning-beds-bad-for-you

Second health communication message is something I read on and learned in class regarding UV tanning, or tanning beds. I work for a tanning salon and would periodically tan in the tanning bed when I wanted to get color for an event or just wanted to. After learning and reading different health communication messages and realizing how bad and harmful this is for your skin I completely do not tan in a tanning bed anymore. I still work for Itan and now when I want to be tan I spray tan, therefore it is not harmful for my skin. Also, when I go out doors or anytime I will be in the sun for long periods of time I put sunscreen on.

@globalcommunicationproject

[itslilnugget-blog]

Sources, Research Activity #2, PH 402

http://www.realclearpolitics.com/articles/2016/04/26/trumps_foreign_policy_speech_to_target_world_audience_130404.html

http://www.cnn.com/2016/10/25/politics/hillary-clinton-donald-trump-democracy/index.html

In the above reports both candidates’ speeches are targeting specific target audience’s. Donald Trump’s topic is regarding foreign policies. His audience is the world, he targets to speak to everyone in the United States about people all around the world and in foreign countries. Hilary Clinton’s speech aims toward a similar topic and is targeted to everyone in the United States as well. She states how “America is the greatest and longest-lasting democracy the world has ever known—because we believe that no matter what you look like, where your parents were born and who you love, you have the right to be treated equally and fairly” (Clinton). They both aim and target an audience who care about the United States freedom and foreign policies. They do this in hope that they gain voters by bringing up this topic and making it an important topic that many Americans can agree on and understand.

@globalcommunicationproject

[rainyyouthstarfish-blog]

Messages, Part One, Research Activity 1, PH 402

a. This webpage gives visitors access to mammogram evaluations and information.  After the free initial screening it also gives the guidance and treatment plans if their diagnosis comes back abnormal. It also has links to other programs the program runs. http://www.nationalbreastcancer.org/national-mammography-program

b. This poster provides information on the Ebola virus. It gives facts on how to stop the spread of Ebola. The poster gives do’s and don’ts of how handle food, animals, and human contact. It even provides a number to call incase the viewer might have any questions.

c. This webpage is a campaign to promote closing the gap between people who have access to all types of AIDs preventing and those who are being left behind. They are encouraging people to take action together to end the AID epidemic by 2030. They are promoting the use of social media to help spread their message. They provide Facebook pages, suggested tweets, and even Google+ posts to use which has all the information needed. http://www.unaids.org/en/WAD2014closethegap

d. This article promotes the 26th African Union summit that fights women’s rights and gender equality. They give information and facts on the issues of domestic violence on women and young girls. They encourage the need for women empowerment and human rights for all genders. http://thisisafrica.me/26th-au-summit-womens-rights-beyond-promises-paper-tigers/

e. This webpage promotes LBGT human rights and also provides viewers with ways to be active, advocate, and advises them at the same time. They promote human rights issues that involve the LGBT community specifically. They also provide access to information and links on ways they can help be active and make a change when it comes to politics and government issues. It offers facts and information of the latest issues happening the community. https://www.aclu.org/issues/lgbt-rights

@globalcommunicationproject

[itslilnugget-blog]

I really enjoyed looking at all of the links you provided for the different “A’s”. Reading each of your comments also ties it together very well. Going to each of the websites I learned a lot and actually received information that I had no known before. For example I did not know there was a mammogram program that gives access to women to get a mammogram and information for treatments if it happens to come back negative. The women rights link was very powerful and encouraging to young girls and women. I really thought this was a great pick for the Advocate section. 

@globalcommunicationproject

[guruofpublichealth-blog]

Messages, Part Two, Research Actvity #2, PH402

Link: #1 

In this first picture with the cigarettes creating a picture of a lung is great because a smoker can visualize the amount of cigarettes one may smoke throughout a certain period to receive bad health effects. The fear in this picture isn’t a gruesome picture but maybe something realistic for the amount of cigarettes someone might have smoked for a month, 6 months, a year, and etc. But even though this is visually appealing and has fear in the message, the response effectiveness is only to a certain point. I feel that a person may respond saying, “That’s a lot of cigarettes and I may have smoked that much,” but at the same time I don’t see them making a change just from this one picture. It would have to take more than this picture for people to change their habit. 

Link #2: https://twitter.com/nyc_dot/status/314067899079872514

This campaign seems that it would be somewhat effective. It does give the fear of the risk of dying, however the response would have been more effective if they made the message saying that drivers would be responsible for risking people’s lives. But regardless, once you soak in the message it seems like such a big difference with such an easy change.  I don’t believe that it will grab everyone’s attention, but it will capture a few heads and i believe that they would positively respond to it. 

@globalcommunicationproject

[itslilnugget-blog]

When looking at the first picture, I agree with when you say that it is not a gruesome picture and can install sort of fear, but the picture is not powerful enough to change someone’e habit. I think that one may look at this picture and just realize it is “just another ad/campaign”. People that smoke already know what they are doing to their lungs, therefore, this picture wouldn’t really install fear in people that already smoke. I do think it is a very realistic and well put together photo. The second campaign regarding the driving I agree with you, it is crazy how little of a change can really impact and make a difference. I feel that it may not grab everyone’s attentions but more so then we think. I think the age group 18-25 wouldn’t really be effective and fearful if they saw this campaign. 

@globalcommunicationproject

[itslilnugget-blog]

Messages, Part Three, Research Activity #4, PH 402

The picture depicts how much our portions have grown but so has obesity and health issues. This obesity campaign use’s all 4 “A’s” of McGuire’s psychology based model. Starting with Announce because people are able to contact a hotline to receive information about health eating issues and/or getting on the right track to eat healthy. Uses Advise because there are factual statements on this image regarding obesity and also people can receive knowledge about this campaign. Activate is used because it is motivating people to contact the hotline to receive a healthy eating packet, to change their unhealthy ways and become healthy. Lastly, uses Advocate because this ad is trying to promote a healthy and nutritional social point of view.

On the other hand, when looking at this campaign and comparing it to Kotler’s business-based 5 “P’s” First we look at “price”, clearly the price is increasing and continues to go up as the portions get bigger and people still continue to buy. The “product” continues to change in size over time, but as the product is changing the behavior is staying the same because people are still eating the french fries/eating bad. The change that it is occurring is socially affecting people who are becoming obese, they are either staying in doors and/or not exercising. I do not think that this ad rely focus on a “place”. The way this campaign is being “promoted” is buy using examples and showing was has been occurring over time. Also, it uses information along with the picture of the obese women and french fries sizes that have noticeably grown to show what is going in the “now” time.

I feel that McGuire’s model was used better in this campaign because all 4 “A’s” were used and the way they were used were easier to understand. I do think that overall this is a really well laid over campaign and can match some of the “P’s” from Kotler’s business model, but not all and the ones that were used were not as obvious and easy to point as McGuire’s.

This is a campaign picture regarding underage drinking and alcoholism. I am going to compare this with McGuire’s psychology-based model using the 4 “P’s”. The first being Announce, this is used because it directs people to call a toll free number at the bottom of the campaign, a number to text as well as an email. It does use one factual statement and then also states in big and bold how it has a negative impact, this can be seen as Advise. The factual statement that is used is asking “Under 18?” as much as drinking under 18 is illegal drink from 18-21 is also illegal, so it is not 100% factual and correct. I do not feel that it is using the Activate, I feel that it is not motivating or persuading kids under 18 to stop drinking, as well as not persuading the audience to see how bad drinking is. It does use different words that alcohol might make one feel or act, but I do not see this as motivating or persuasive. Lastly, I do not think it is using any public demonstrations, ads, etc to embrace or promote a social or political point of view. Therefore, I do not think it uses Advocate.

I will compare this image to Kotler’s business model using the 4 “Ps”. The first “P” being price, this campaign shows the price or the after math of what someone will have to phase after drinking by spelling out all those words in that bottle, such as, short term, vomitting, violence, disease, addiction, etc. This may not be an actual number price, but it is a price someone will have to pay after they are drinking, especially drinking under age. Product is used through the words on the bottle as well, they are spelling out words that will change one’s overall behavior due to drinking, such as anxiety, addiction, drunk, fatigue, dizzy, aggression, etc. Place is also seen through this campaign because it is targeting under age drinking, most especially ages under 18. Lastly, it is promoting through a social marketing and through National Council on Drug Abuse, but I do not think it is being promoted that well.

For this campaign I feel that Kotler’s 4 “P’s” provided a clearer and more useful explanatory model. I think that this campaign targets the 4 “P’s” and is focus more towards Kotler’s business model. I feel that the messages given off from the ad is able to be matched with all of the “P’s” given but not able for the “A’s” from McGuire’s psychology-based model.

@globalcommunicationproject