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Just finished creating a tiny little food truck to go along with my marketing plan! So cute, and so perfect to promote my festival. 

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Final Presentation: Part Two

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Final Presentation: Part One

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So Much Vinyl! Why did I decide to knock the festival logo out of the background. I'm going to be sticking this stuff onto covers, swag and boxes for hours!

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Final Prototype

So this bag has been created at full size and I think its exactly what I need. Minus a few construction mishaps, it was relatively easy to construct. The template just needs a few tweaks and I'll be ready to create the final bag!

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Bag Prototype Three

So this is starting to look good. It stands up on its own, it will hold a lot of stuff, and it only require one strip of tape to construct. I think I'm on to something with this one. 

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Bag Prototype Two

I like the shape but something clearly is wrong because I need to hold it upright. Lets try it again.

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Bag Prototype One

So boxes weren't really working out so well. So I moved on to bags. Bags will hold more stuff and they are simpler to create. 

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Box Prototype Two

Like the shape of this box but plain and simple it just won't fit enough stuff. 

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Box prototype one.

Not loving this design as much as I thought I would. The silly thing won't stay closed. 

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So for this project I couldn't take all of the images that I wanted to. So I had to rely on the work of other photographers, much more talented than myself. In order to not infringe on any copyright laws I only used photos that were available under creative commons licensing. And I used all of the photos exactly as they were. 

Just to ensure that the photographers who own these photos get there due, here once again is a list of all of the photos that I have used during the course of my project. 

“Gardening-vegetable”  by winsconsim department of natural resources

“Vegetables at a store” by Stuart Rankin

“Roasted Root Vegetable” by protoflux

“Root Vegetables” by Skånska Matupplevelser

“Fractal Vegetable” by Paul McCoubrie

“Fruit potpourri” by the_moment

“Berries” by jayneandd

“Harvesting Potatoes” by Chiot’s Run

“Lettuce” by Tom Barber

“Lettuce” by Pam Ramsey

“Plums” by Tony Hisgett

“Apples” by Tom Gill

“Watermelons” by Ahmad

“Nectarines” by Ahmad

“DSC07376” by Ahmad

“Damsons” by Ahmad

“Green peppers” by Ahmad

"Project 365 #48: 170211 In A Bit Of A Jam" by Pete

"reconstructing Castle Frank TTC station, 2012 10 06 (20).JPG" by booledozer

"College Subway Station" by JasonParis

"High Park station" by ereyesleblanc

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Here is the poster series that will be used in TTC stations and concourses throughout the city. But using this traditional means of advertising along with my more creative tactics, hopefully the festival will net a greater audience. 

Thank you Maria for the suggestions on the text. I think the play on every poster that engages with both producers and restaurateurs that the event is very clever. I'm glad that cheeky tone of the posters and the suggestion regarding the content went so well together. 

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Here is an birds eye view of woodbine park. The large area to the left a touch down is where the festival structures would be laid out. 

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Location, Location, Location!

I'm still deliberating on where exactly this event should happen. I know it is going to be outdoors in one of Toronto's parks but which one! It seems like there are so many to choose from until you look a little more closely. Too many trees in the way, to hilly, not quite enough space, not accessible by transit, the list just keeps getting shorter. 

At this point the list has been narrowed down to: 1. High Park: High Park is definitely the largest of the three choices and it accessible by transit. But the grade and landscape of the park make it difficult to find enough relatively flat space for the festival to spread out on. 

2. Riverside Park: This is a beautiful wide open park that is super accessible by transit and close to the evergreen brick works where the night event, Savour, could be held. But the grade of the park is very steep. There is a flat space at the bottom of the hill, but there is a track there which would make it difficult to anchor our structures.

3. Woodbine Park: This park is made for festivals. It has a wide grassy expanse in excess of 100 meters wide. It is very accessible by transit and has large washroom facilities located near by. It seems like this is the ideal place for our festival and it is still not too far from the evergreen brickworks. 

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The Final Wayfinding structure! Of course it is still a little empty but it would be impossible to see the detail at this scale even if I was to include it on the structure. Also that information wouldn't really be assembled until we knew what celebrities were attending the event and which business would be participating. 

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and the final design for the instaprint structure is completed. I never really realized how tricky perspective can be. 

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And here are the results of our product photo shoot! They turned out pretty good considering they were shot with a few pieces of white bristol board and three desk lamps!