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new ghost puppy, greavard ~

Pedigree Campaign by BBDO NY The campaign highlights the big personalities of small dogs and the superpowers they think they have, hence “hero-ish.” Creative agency BBDO NY developed a suite of new assets for the campaign, including a digital comic book, two 15-second online videos and a Snapchat lens and filter. See below for details:

The comic book, called "The League of Hero-ish Small Dogs," stars small dog influencers Coco and Cici the Maltese, Bertie the Pomeranian, Maya the Mini Dachshund and Ducky the Yorkie. The story follows these dogs using the superpowers they think they have – which the brand is calling their “hero-ish” qualities – to save the day.

The two new online videos are called “Unintimidator” and “Underestimator” and use both animation and live-action sequences to bring the “hero-ish” campaign idea to life.

The Snapchat lens allows pet owners to see what superpowers their small dogs think they possess (lens Snapcode linked here), and the Snapchat filter puts people and their pets right inside a comic.

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