Walking through a museum or an art gallery will teach us more than just art history or the work of contemporary artists. Let’s think of artists as different brand personalities and their art as the image of their brand personality.
Janaina B.

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Walking through a museum or an art gallery will teach us more than just art history or the work of contemporary artists. Let’s think of artists as different brand personalities and their art as the image of their brand personality.
Janaina B.
An Exhibition of Early Illustrations by Andy Warhol, Private View Invitation Design for Halcyon Gallery. Designed by Janaina B.
An Exhibition of Early Illustrations by Andy Warhol
An unusual exhibition on Andy Warhol has popped in a gallery in New Bond Street and its pink!
"Walking through a museum or an art gallery will teach us more than just art history or the work of contemporary artists. Let’s think of artists as different brand personalities and their art as the image of their brand personality." –Janaina Baxevani.
The exhibition offers a rare glimpse into the early years of Warhol’s illustrations. This time it’s not about silkscreen prints of American icons, such as Marilyn Monroe or the Campbell’s Soup cans. It’s about the whimsical illustrations that gained Warhol his initial recognition and which began his transformation into the ‘Andy Warhol’ we know today.
The intricate illustrative pink walls introduce the theme of Warhol’s boudoir and the animated sketch-like plinths bring the theme to life. Janaina Baxevani has left her creative mark in this unusual showcase. She contributed towards the effective story-telling of Andy Warhol’s Early Illustrations by designing the visual identity of the show. Her illustrations help to bring Andy Warhol’s sketches to life. Janaina’s 360 degree approach to design is making an impact in the arts world, taking visual communication and exhibition design to another level.
The Early Illustrations by Andy Warhol exhibition is open to view from May 5th - 27th, at Halcyon Gallery, 144-146 New Bond Street, London.
Biography - Janaina Baxevani
Janaina Baxevani is a multidisciplinary, experiential graphic designer with an eye for innovation and aesthetic perfection. She holds an FdA in Fine Arts at the Central Saint Martins, a BA(Hons) in Fashion Promotion: Public Relations at the London College of Fashion, an MA in Graphic Branding at the University of the Arts London and an MPhil in Communication Design at the University of Westminster. She worked for Christie’s, Sotheby’s, Vogue, Harper’s Bazaar to name a few, and although her skill set is vast, her greatest expertise revolves in the worlds of art and exhibition design. Janaina designs for purpose and her design work attempts to tell stories and create meaningful experiences. She is currently working for Halcyon Gallery, producing identities for exhibitions, client fine art volumes and promoting contemporary artists such as Andy Warhol, Dale Chihuly, Lorenzo Quinn and Bob Dylan. Alongside her work for Halcyon Gallery, she also works on her part-time research project, where she investigates the ‘Storytelling of The Old Masters’ and explores means of how to communicate the historical significance through graphic design practice. With her research, Janaina aims to propose the potential of communication design practice as a contribution towards history of art education and curatorial exhibition experience.
Carlos Huber of Arquiste refers to fragrance as a storytelling experience!
Packaging Innovations 2016 is dedicated to bringing the packaging industry together to demonstrate new innovations, inspire developments and new approaches, and discover the latest trends and technologies. As the leading event in the UK, the show provides essential networking for all those involved in all aspects of packaging.
Chanel Conveys the Couture Composition of N°5 for Inside Chanel.
“I am a consciousness, a way of walking, of thinking, of dreaming, of being true to oneself: a final flourish of elegance. A freedom.”
In its latest Inside Chanel chapter, French atelier Chanel paints a self-portrait of its iconic N°5 perfume, introducing its backstory and role in the brand’s DNA.
The video communicates sophistication, progressive independence, femininity, mystery and historical authority, much like anything else created by the fabled fashion house: Chanel.
One will notice the effective use of provocative, ‘millennial feeling’ language. The fragrance is described as an ‘abstract painting’ with ‘complex fragrance notes’ that will ‘construct an aura’ to evoke the ‘audacity of mademoiselle.’ “In a way, this positions Chanel as a challenger brand from the start— the O.G. of chic provocation— which certainly could appeal more to younger consumers who seek authenticity and heritage from their preferred brands.
To end, I would like to summarise the short film with a rhetorical question: How could the self-portrait of Chanel’s iconic N°5 scent be translated into graphic design (visual identity). How could this be expressed (graphically)? What would the packaging design entail? The typographic style? How would this translate to materials, textures, formats?
The Exploration of the Armada Portrait. For Christie’s. Print Designer: Janaina Baxevani.
The reader is invited to experience the Armada Portrait as an explorer, where chapter pages in the book tell the story of specific sections of the painting.
Watch the trailer for new film Graphic Means
The first trailer for the documentary film Graphic Means: A History of Graphic Design Production has just been released. Directed by Briar Levit, the film explores the huge changes that took place in graphic design from the 1950s through the 1990s – from linecaster to photocomposition and paste-up to PDF.
The film, which is directed and produced by Levit and expected to be released in early 2017, features interviews with several leading figures from graphic design including Ellen Lupton, Malcolm Garrett, Tobias Frere-Jones, Ken Garland and Adrian Shaughnessy.
In the trailer, various designers discuss the hands-on construction of pages and how much of this time-consuming process (which had already moved from hot metal type to photo-typesetting) is now done almost automatically using computer software.
The film also looks at how experimentation took place during the 1980s and 90s – when technology was changing quickly – and how both the Mac and terms such as ‘desktop publishing’ (coined by Aldus co-founder, Paul Brainerd) were coming into usage.
The Met and the maelstrom
Many major rebrands today are greeted with a storm of online snark but the row that ensued after New York’s Metropolitan Museum of Art revealed its new look hit a new high (or low, perhaps). Tracing the key moments in the debate, from initial horror through attempted justification and on to calm...
“The mark is a unique drawing inspired by the idea of making ‘connections’ — helping users connect ideas across time and culture, across the collection, between themselves and the art they interact with”.
“The letterforms are connected together in bespoke ways and combine both serif and sans-serif letterforms — a deliberate move to incorporate both classical and modern ideas, a nod to the fact that The Met spans 5,000 years of art.”
– Wolff Olins
Lost Words: an introduction to letterpress at London’s Type Archive
Type Archive, a South London charity home to 8 million pieces of wood and metal type and equipment dating back to the 1500s...
The Archive is run by the Type Archive Trust, an organisation headed up by Susan Shaw with help from a team of volunteers from the letterpress printing industry. With a rolling apprenticeship programme, the organisation aims to preserve the UK’s most historically significant collections of wood and metal type and teach new generations how to use them.
A ‘Deep Clean’ of the Tate Brand.
To coincide with the opening of its new building, Tate invited design studios from around the world to pitch for a possible identity redesign. North, however, argued that the exisiting identity could still do the job – all it needed was a ‘deep clean’ and some clarity about its usage. North’s Sean Perkins and team explain why, sometimes, the best solution is to stick with what works
Giants Of History Get A 21st Century Make-Over.
UKTV’s factual channel Yesterday asked Taylor Herring to devise a creative publicity campaign around their new historical series ‘Secret Lives Of…’
The new show would shine a spotlight on the hidden lives on some of history’s most fascinating and notorious figures including Henry VIII, Elizabeth I, William Shakespeare and Marie Antoinette.
Each episode would examine the lifestyles and habits of these celebrated historical figures to show them in a completely new light. The show’s commentary would also be unique - viewing each historical insight through the eyes of the contemporary, celebrity-obsessed world.