The swimming pool as a machine for voyeurism - Adolf Loos' Josephine Baker House
Architecture arouses sentiments in man. The architect’s task, therefore, is to make those sentiments more precise. The room has to be comfortable; the house has to look habitable. The law courts must appear as a threatening gesture towards secret vice. The bank must declare: here your money is secure and well looked after by honest people.
The architect can only achieve this if he establishes a relationship with those buildings which have hitherto created this sentiment in man.[i]
- Adolf Loos
The concept of the swimming pool is a rare and interesting entity in that it simultaneously offers the opportunity to exercise, to repose, to play and to be seen. It is the extreme bias on the latter that makes the central focus of Adolf Loos' Josephine Baker House so intriguing.
The swimming pool in Adolf Loos’ never-realised Josephine Baker House (1927-8) was an architectural device designed purely for the purposes of voyeurism and exhibition. It is, at the same time as being largely hedonistic, a masculine construct intended primarily as a machine for the objectification of women, namely one woman – Josephine Baker, the American who rose to fame in Paris in the 1920s as an erotic dancer and entertainer. The whole house in fact seems to be a product of the fantasies of Loos, at the time a middle-aged man entranced by the eroticism of an unattainable beauty less than half his age. As el-Dahdah (1995) so neatly puts it, ‘Loos instrumentalizes a building as a tactile extension of his sense in order to covet the exoticized body of an absent Josephine Baker’.[ii]
Loos’ design for an exhibition house had the swimming pool as its centrepiece, entered from the dining room or the bedroom on the second floor, the top of the house. The facade of the house, quasi-comically referencing the classic striped bathing suit, even hints towards what we might find inside, underneath. Crucially, the walls of the pool incorporated large glass panels so that the swimmer could be viewed underwater from the surrounding halls and petit salon on the first floor; the voyeur can gaze at leisure at the objectified swimmer, who is aware of her audience, but is unable to see him through the water.
Heightening the voyeuristic, dominating, possessive element in this fantasy house is the fact that there is no record of Baker ever having commissioned such a design (if we can discount Loos’ vague account of a supposed meeting between the two in Paris, an event which is itself told to us in vignette by Claire Beck Loos). The plan for such a house was in effect forced upon her; it aims to make Baker the doll in a doll’s house, resident to indulge the fetishist, the window shopper. A look-but-don’t touch peep-show, a ‘state of pure pornography’ has been created; here Loos stands behind the window ‘anticipating the diving body of Josephine’.[iii]
Despite this being a popular consensus amongst critics and scholars today, should we be so ready to attribute Loos’ design as a reflection of his unrequited sexual desires? Baker was after all a performer; although acknowledged to have an obvious degree of talent her success and fame depended on being objectified and viewed voyeuristically by an audience of hungry, desiring eyes. It has rightly been put forward that the Baker House can be seen as ‘a distinguished front to promote the commercial interests of a businesswoman’.[iv] A glorious affair of self-promotion in other words. Nonetheless, it is interesting to examine this instance in which the actual act of swimming, for exercise or leisure, is far from being the intended primary function of the swimming pool.
From Stephen Atkinson's Josephine Baker House: A Sequential Reproduction in Assemblage published by the MIT Press (http://www.jstor.org/stable/3171418)
Interior view, Slice House, Porto Alegre, Brazil, Procter-Rihl Architects, © Marcelo Nunes.
Casa Devoto, Argentina, Andres Remy Arquitectos. © Alejandro Peral
[i] Adolf Loos quoted in translation in Shapira, E. (2004) ‘Dressing a Celebrity: Adolf Loos’s House for Josephine Baker’, Studies in the Decorative Arts, Vo. 11, No. 2 (Spring-Summer), p.8
[ii] El-Dahdah, F. (1995) ‘The Josephine Baker House: For Loos’s Pleasure’, Assemblage, No. 26, April, p. 75.
[iii] El-Dahdah, F. (1995) ‘The Josephine Baker House: For Loos’s Pleasure’, Assemblage, No. 26, April, p. 80.
[iv] Shapira, E. (2004) ‘Dressing a Celebrity: Adolf Loos’s House for Josephine Baker’, Studies in the Decorative Arts, Vo. 11, No. 2 (Spring-Summer), p.11












