Untitled

[deliahel-blog]

Reflecting on Chapter 10 (BBG)

The title of chapter ten “Assembling a Multigenre Project” lets us know that the content of the chapter is going to directly pertain to what we’re doing in class right now. Project three is a multigenre project, and so a chapter that talks about how to assemble on is pretty helpful. Once again, The Bedford Book of Genres reminds us of the importance of our rhetorical situations, and reminds us to use the rhetorical appeals to our advantage.

The chapter then goes on to provide us with the steps to assembling a multigenre project. The “introduce your project and provide context” point should be helpful when we write our rationales for our various campaigns since we need to talk about the choices we made in each genre and analyze our pieces rhetorically. The chapter also recommends creating an author’s or artist’s statement for each genre, but I’m not sure if we need to do that for this class or if it’s just something to consider.

Unsurprisingly, chapter nine also includes a guided reading section that provides examples of multigenre projects. While these projects seem a little bigger than what we’re working on, I still think the information and examples are useful.

[jhm14-blog]

Good summary of chapter 10. I thought this reading was helpful and relevant to what we are working on now. I agree with you that the guided reading sections in chapter 9 and 10 are very helpful. I think them being a little bit more complicated than what we are doing makes them more helpful.

[tesswp-deactivated20170114]

Assembling a Multigenre Project

I think this may have been the shortest thing we’ve had to read. I don’t mind. 

This chapter was pretty much about project three, it’s too bad all of my genres are done and now I’m just letting time pass while they circulate. This will be helpful when I try to label the things I’ve done cause right now I don’t know what to call them. 

I really liked the breakdown of the different options of genres for the dog paper, makes me wish my project two was about dogs, not newspapers. 

The book tells us that when we are breaking our projects down into genres, we have to consider a few things, like how we can ‘further out purpose’ how we reach our audience and what are modes and medias will be. Then it goes into the steps of a multigenre project, which are: 

1. Introduce your project. This means you write something that lets your audience know what everything is all about, and give information that will help them understand what they see. 

2. Put your pieces in an order that makes sense. The book gives the example where your project is on a problem/issue the first piece should be about the issue and the last part should be possible solutions. 

3. Give your project a title. Seems pretty self explanatory to me. 

4. Create your authors statement. This seems like the introduction to me 

5. Deliver it creatively. Don’t just put it in a folder, be better than that 

[brettbotzau-blog]

The length of this chapter was very enjoyable to find out!

[cathrynyanosik-blog]

I have to agree it was a good surprise to see the length and you go girl for being done!

[deliahel-blog]

It’s great you’ve got your genres taken care of. I hope the rest of us can (quickly) follow in your footsteps, especially since you mentioned the circulation of the genres, which is something I keep forgetting I need to leave time for. 

[chrarmes-blog]

Haha wow I wish my genres were done…… Sounds like you were on top of your project 3! Hopefully that’ll be me soon!

[kelsvoll-deactivated20160914]

I wish I was you right now! That’s awesome that you’ve already made so much progress on project three. This reading would’ve been very beneficial to all of us a few weeks ago.

[jhm14-blog]

I am impressed that you have all of your genres done! I guess this would have been more helpful to you a few weeks ago.

[jhm14-blog]

Chapter 10 Reflection

With the stress of project 3 really starting to kick in, I was happy to read a chapter that overall, seems pretty relevant to what we are working on now. Considering that I am already well into my project, I am not sure if this chapter will be especially helpful because it did not mention any genres that I am working with or give me any immediate ideas that I can use. Unfortunately, I did not find the checklists or project strategies provided as helpful or inspiring as other ones in the Bedford Book of Genres. Nevertheless, I have a lot more to think about as I proceed with the rest of project. Seeing examples of how a single topic can be transferred into different genres over our past couple readings, has given me much more confidence with project 3. This chapter did contribute to this feeling but I think the guided reading examples lack in completeness. I am happy they were in the chapter but there is only one genre presented in each example. In the violence in video game one, it said there was an essay, audio diary, and video, and it only provided a text of the audio diary. The example was still helpful but it would be much more helpful if it included more genres. Ultimately I am just thankful that this feels like an applicable chapter. In addition, reading it was not that difficult, I certainly cannot complain about the length, and the guided readings were again, genuinely enjoyable for me to read and helpful in understanding the chapters topic. I especially liked the one about Nature Deficit Disorder! I am all about going into nature.

[chesleew-blog]

Viral Marketing

What is Viral Marketing?

Viral marketing is basically advertising in a way that appeals to a large audience. It can be spread easily, and that is the goal. For a company, this is one of the most important marketing components that need to be considered.

What does it do?

These ads have to catch the viewer’s attention and promote their product, service, or brand. These ads are put out, on the internet, social media, or wherever. Then, the goal is to have it spread so it is seen by as many people as possible.

How does it work?

Viral marketing can be spread through blogs, Twitter, Facebook, Pinterest, YouTube, or word of mouth, just to mention a few. If you post something on the internet, there is the possibility for it to be seen by thousands, tens of thousands, hundreds of thousands, or more people.

When does it work?

Viral marketing works when it appeals to the consumers’ pathos, making them mad, making them happy, making them mad, or even surprising them. Then, people will want to spread the campaign. If you think about it, when you see a funny ad, you may share it with your roommate, your sister, your boyfriend, etc. That means it was successful and will continue to spread. The video that comes to my mind is the ad for Always. They focus on girls’ self esteems, entertain the idea of the phrase “like a girl”, and it definitely appeals to my pathos, enough for me to share it on my Facebook. That is successful viral marketing.

[wgh420]

Yep, that’s a pretty spot on summarization of what happened in the articles. I’ve never personally seen the ad for ‘Always’ but then again I’m not exactly the target demographic for such an advertisement, so I guess that makes sense.

[jhm14-blog]

This is a good summary. Viral marketing is definitely an interesting phenomenon that companies need to consider. However, viral media seems unpredictable, and very difficult to achieve or to devise a strategy for. I watched the “like a girl” ad. I can definitely see how that appeals to a wide audience and went viral.

[tld15-blog]

Viral Media

Judging by the timing, these articles were assigned so as to incite us into creating viral campaigns for our project three genres. I suppose if a deodorant brand can do it, so can we.

Viral marketing is the use of media tactics to spread a concept or product like a virus. It travels between person to person, relying on audience participation instead of companies spending money on advertisement.

One article recounted the purpose, campaign, and reasoning behind the success of several viral media events. If I were to pinpoint the overarching lesson I gleaned from this article, I would say that becoming a viral success is almost entirely based on a combination of creativity of the campaign originators and a vacuum for that kind of humor in contemporary society. Some of the campaigns were new, like The Blair Witch Project, while others were seemingly hits by being in the right place at the right time, such as the Will it Blend project. All other things aside, I envy the man who gets paid to have a six-month holiday.

Both the Wikipedia article and thefuturebuzz.com explained what and how viral media campaigns function. Both articles mention the importance of environment: targeting a specific audience within a specific social context. They mention that an important part of any campaign is to start the process through an existing community. Instead of establishing a line of communication specifically for the advertised product, they suggest tapping into resources like Facebook and Reddit for pre-fabricated audiences waiting to receive your newest take on the chicken sandwich.

[jhm14-blog]

Good summary of the information. It seems like a lot of variables must be taken into account if someone is trying to make a viral ad. However, it also seems like something that can not be planned. I remember that one author expresses that they have seen many ads that should go viral and fail.

[jhm14-blog]

Viral Marketing

What is Viral Marketing?

The term Viral Marketing refers to the a very powerful and common marketing tool that companies use to successfully advertise their products and services by using the power of an active fan base spreading the message and doing the work for them. This form of viral advertisement, where the public shares the ads, can be much more powerful than normal advertisements and be at minimal costs.

What does it do?

Viral marketing strategies try to increase awareness and sales of a product or service. They function by stimulating the public to share their advertisement with friends and family. Through viral ads it becomes an efficient and easy way to spread information. As a result, companies lose control of their message as it is left to be controlled by the masses; actively sharing, promoting, attacking, and altering it.

How does it work?

Viral marketing campaigns create viral messages that will appeal individuals who are active in communication and will share it with many people. Viral advertisement are spread generally, from person to person. However, with the power of the internet, social media, smartphones, and TV a single person can share an ad with thousands of people. They often function through clickbait ads that lure people in through their appealing characteristics. The same appeal of the ad and the appeal to show others something funny, empowering, or entertaining, causes people to share the ad.

When does it work?

Viral marketing works when an ad evokes emotion, surprises an audience, and is not like a normal advertisement. These elements can lead to a successful ad that appeals to a wide audience of people who use social media and will spread the images, videos, texts, or websites ext through large mediums like popular social media outlets or TV shows. A viral marketing campaign must give the right message that is worth sharing, to the right person in the right environment.

[carrepost-blog]

11/10/15

Jack, a 14 year old miniature schnauzer, has been my best friend since 2002. The old geezer, still young at heart and in soul, is the most loving individual that I have ever encountered in my lifetime. He has acted as a brother, a guardian, and a reinforcer of my personhood over the years that we have spent together. Growing up and bonding with Jack, was like perfecting fine wine, both inwardly and outwardly. I had learned to live symbiotically with him back home, and now, in college, the thought of him motivates me through my newfound independence. If and when I felt low, as though he could smell the pheromones emanating from my skin, Jack was there to nuzzle me. The German pup would shoot his puppy-dog glance my way as though to let me know with those big glossy eyes, and his understanding way that all was going to be okay; in some way, he knew where I was coming from and where I would end up. The reverse always felt true as well; if Jack seemed down and out, a scratch on the hand told me he needed some massage, belly-rub encouragement. ‘Fingers like magic,’ he must have thought.

SORRY I DID NOT FINISH WAAHHHH

[jhm14-blog]

Composition feedback

Good job!

I could take a confident guess that this would be narrative from the first few sentences; they were personal and seemed to be leading to a story. However, I was not totally sure until I finished he first paragraph. 

Because you describe Jack, what he means to you, and stories about him, I think your purpose is to share the heartwarming and epic story that is the relationship between you and your 14 year old puppy.

I can not sense strong rhetorical appeals at the moment. Pathos and ethos do come across because I can relate to the relationship between man and dog and when it comes to reading about your relationship with your dog I can assume you are a credible source.

The writing is casual and the tone is friendly and emotional. The narrative seems very genuine.

The layout is great! Excellent choice of font and size!

So far you only have personal accounts. This is fine for this narrative but I will be most impressed if you can work in some scholarly sources to improve the piece!

[jhm14-blog]

Writing into the day

Household pets are a common aspect of many American homes and choosing this animal companion is difficult . With all the options available, the process of acquiring a friendly, scaly, furry, or feathery friend can be intimidating and confusing. However, there are essential characteristic to consider that can make the process easier. The first step to choosing a pet is to determine that puppies are the best and here is why! (I did not get far)

[kelsvoll-deactivated20160914]

BBG: Chapter Nine

So as most people have already noted, it’s kind of strange that we’re reading chapter nine almost at the end of the semester. We have completed two huge projects that really relied on our ability to revise and take critiques from our peers and from our teacher. Much of this chapter seemed pretty redundant because of this.

Ironically, I spent the rainy hours of today revising my project one before I even opened the BBG. I’m sure most people did this a long time ago but I hadn’t had the free time to work on it until today. This chapter says that maybe when we look too much at our work we can no longer review its content objectively (page 482.) It took this month and a half or so of not looking at my first project to review it with a fresh pair of eyes and the ability to make adjustments when necessary. After writing three drafts I was so done with working on it, I never wanted to look at it again. I hope that by taking my time and revising it once more, it more appropriately reflects the prompt and is better written.

Everything in this chapter we’ve come to learn on our own by being in this class. I can pretty much guarantee that none of us ever bothered to write third or fourth drafts while we were in high school, and if we ever did peer reviews it was probably done very lackadaisically. Chapter nine put into summation what we’ve been working on throughout our time in 2135- how to review and make adjustments to better our writing.

[jhm14-blog]

While it may have been helpful to have information on revising earlier, at least we have it now as we try to revise projects 1 and 2! It is hard to look at our own papers objectively; it probably takes me much longer than a month and a half to be able to do it myself. A lot of this chapter we have already learned but I found the remixing section new and helpful.

[mak15k-blog]

BBG Ch. 9 Reflection

I think it’s ironic that we are reading the revision chapter at the end of the semester. However, there are definitely still things to be learned at this point in the year, and this chapter actually revealed some good tips about creative way to revise and edit papers more efficiently. The section on peer review was especially helpful when keeping project 3 in mind. As daunting as the project is as a whole, it would be fairly easy to ask a friend or two to look at a single aspect of the project, analyze it, and then compare the feedback from each friend individually. Then, taking this feedback with a grain of salt, the similarities and differences that fall in line with one another are probably the areas that need special attention, and the areas that are completely different may reveal similar issues in one of the other genres. I think a checklist to the extent of the example is a little extreme, and would probably make the reviewer not even want to look at the project anymore, however a short and general checklist asking a few relevant questions would be really nice to reference. The last page of the chapter reiterated the points that are engrained into all of our minds- that our genre should have purpose, an appropriate audience, rhetorical appeals, media, etc…I guess it’s pretty important?

[brooke2135-blog]

I agree with your first sentence; I found it ironic and odd we would be reading a chapter about revision now, considering I feel like we have already done so much of it. And yes you’re right; the checklist at the end (we’ve heard it over and over and over and over and over and…. you get it) is really important.

[kelsvoll-deactivated20160914]

I agree with pretty much everything you said, we needed this information a while ago. It kind of sums together the whole revision part of the writing process, but we’ve been figuring these steps out for ourselves as we work on each of our projects. In general I feel like we make mental checklists for ourselves as we go along. I think taking the time to make detailed checklists would take away from the importance of actually writing what we are supposed to.

[jhm14-blog]

While the information may have been helpful a few weeks ago, at least we can still revise our projects now for our portfolio! I like that the end of the chapter discusses remixing a project into a different genre because this is exactly what we are doing now.

[jhm14-blog]

Chapter 9 reflection

I am starting my reflection before I read chapter 9 to say that I am in a great mood. Now, we shall see if and how the BBG will change this.

Well this chapter did not bring me down!  Reading “Revising and Remixing Your Work” was not a pain; the information was clear and helpful, relevant to our current work, and the chapter was relatively short. Especially in the beginning, a lot of what the BBG discusses is nothing but reinforcement for me. I am very familiar with revising steps and strategies but, there is certainly nothing wrong with being reminded. In addition, there were a lot of helpful checklists to refer to and suggested revision questions that I find helpful. The section on remixing work was new to me. I have never had to take one project and transform it to satisfy a new prompt in a different genre.

I appreciate that both the revising and remixing sections are very applicable to what we are doing now. Soon we will be receiving project 2 back and some of us will be looking to revise them to boost the grade. Having some new ideas on how to tackle the revision process will be helpful. The information on remixing work into a different genre is directly related to what we are preparing to do! It is nice to have an example of how this can be done along with the checklists and suggestions.

[jhm14-blog]

Reading Reflections 11-5

Understanding Media Industries

I am still unsure if it was the content or me being tired that caused this first reading to be a painful process. However, I do know that for some reason, I had to read and reread chapter one to understand it. When I finally reached a state where I could comprehend what I was  reading, the chapter seemed very interesting. I always enjoy thinking about how media in way's, does not really exist; it was created by people, it does not satisfy any need, but it has an incredible influence on our lives and we have an incredible influence on it. It is not difficult to understand but I still get a funny and nervous feeling when reflecting on the fact that many media industries’ only purpose is to make money yet they still have an incredible influence on our society. I found it interesting, reading about the aspects that shape media and seeing how these apply to specific examples of media I encounter daily. To my surprise, the pinball metaphor helped me better understand the topic. I found this reading very informative and interesting. However, I am not exactly how to apply to our current assignment or if I should even try.

Understanding Media Studies

Though chapter 4 of “Understanding Media Studies” is probably equally informative and similar to “Key Concepts in Media Industry Studies,” I did not think this reading was quite as interesting or enjoyable. Reading about the stages of media production for me, is a slightly dull topic, and a lot of what it covered can be assumed by the average person. For example it only scratches the service of what can be said about the goals and aspects of pre-production and post-production and this basic information is easy to understand. However, a lot of the information about the later stages of production was new to me. such as all the aspects of distribution and promotion. I do think that the “Stage 3: Exhibition and retail” is an interesting part of the chapter. I did not know about the motives of creating Blockbuster and the joint effort that lead to it.

Even though I did not like this reading as much, it went well with the chapter 1 of Understanding Media Industries. I hope I can find a way to apply some of this information on the stages of media production to project three, when I create my own forms of media to promote an issue. Regardless of my lack of interest in this reading, I think learning about the functions of media is relevant to what has been covered in class and I appreciate that it was included.

[brooke2135-blog]

Chapter 2 BBG Reflection

I must say this was a refreshing read from the Bedford Book of Genres! I have been waiting for this part of the class the whole semester.

This chapter talked about narrative genres. It detailed why we tell stories and how we get our audience to connect with our narratives. The chapter then went into examples of narrative genres that we could use, including literary narratives, memoirs, graphic memoirs, and photo essays. All of the information included on each of these narrative genres was quite informative, but I can’t say it was all that helpful for me regarding project three.

I’ve been excited about project three as soon as I picked my topic for project two. I couldn’t wait to see what I would create with the newfound freedom project three would give me as a writer and composer. However I have to say I am still at a loss for what my project three will be. I’ve seriously considered something like the photo essay, as I am very artistic. I read through the section on photo essays thoroughly and I am still unsure as to how it applies to my topic. I am hoping that this next week in class will give me more insight into project three and the options available to me.

[kelsvoll-deactivated20160914]

I appreciate your gif use :) and I think we’re in similar places with our project 3s. I hope you’re right and that our time in class this week helps clear up some of the confusion and apprehension.

[jhm14-blog]

I have not found chapter two to be very helpful either. You are definitely not alone in now know what to do for project three or how to apply this chapter to it. This chapter does provide us with examples of how a similar topic (narrative) can be applied to many different genres. I ultimately the chapter will be helpful once we all understand project three a little better.

[kelsvoll-deactivated20160914]

Narrative Genres

I think after writing so strictly about formal informative topics, most of us are excited for the opportunity to write about something more personal. Maybe we’re all a little apprehensive too, because project 3 is shaping up to be much tougher than what we originally thought it would be. Chapter 2 in BBG was aimed to make our lives a little bit easier and discuss more thoroughly the way less formal narrative genre.

To be honest, I didn’t find this chapter very helpful at all. I mean we kind of create our own narratives and share our personal experiences every day. We don’t have to worry about being objective and pumping up our credibility when we’re telling a story to someone. It’s a natural part of communication and just kind of happens. Analyzing something so innate and simple sometimes complicates it more than is necessary. I think it’s important that we be aware of the types of narrative genres that exist, but I don’t think that a memoir would be appropriate for many of us to use in our next project.

Although there was great detail in each section, after reading this chapter I’m still not sure how I would translate it into project three. Personally, I’m not sure if I’ll translate my second project into a narrative piece or not. My project two was about aviation and I’m not sure there would be a way to write a narrative piece about the issue within that community. Plus, I think it’s hard for us to feel good about moving forward onto project three, still unsure of how we did on project two.

[deliahel-blog]

Yes, I think that with some topics it would be difficult to find a way to remediate project two into a narrative genre. But it’s nice to at least have the opportunity to write something less formal, even if things like memoirs wouldn’t be appropriate for some topics.

[jhm14-blog]

Yea, I did not find this chapter very helpful either. Narrative is part of everyday life and as you said, analyzing it the the extent that chapter two does, over complicates the topic and makes for a more unpleasant reading experience.

[jhm14-blog]

Chapter 2 Reflections

After reading chapter 2, I can say I am disappointed in the Bedford Book of Genres. I felt a lot the information was milked. This is not to say the central ideas of the chapter were bad, I found them helpful and enjoyed thinking about them. However, I feel that chapter two covers simple information and that the authors have overcomplicated it. This has severely taken away from my experience when reading the BBG. In addition some information just seemed redundant, such as the long lists of examples of how stories are used throughout history and everyday life. I can not help but be reminded of the part where the BBG informs readers of when Bill Clinton's Memoir was criticised for being too detailed and think the same thing about chapter two.

I am also not exactly sure how to apply this information to project 3. The chapter had many examples of many different types of narratives. This was helpful for seeing how I can apply similar information to different genres but I am still not confident that I will be able to replicate this for my issue from project to and do it within the requirements of project 3.

Regardless of this complaining, I can at least say this was not a difficult read to get through and as usual I enjoyed the guided readings. The different memoirs in the chapter are great!

[jhm14-blog]

Conference Reflection

My conference session for project 2 was extremely helpful. While reading my paper out loud I was able to catch the majority of the smaller issues like word choice and sentence structure and Ms. Bradley was able to bring my attention to some bigger issues I did not realize were present. My paper currently, has issues with the thesis and structure of the body. To have a better focus and stronger essay I am going to revise the thesis and reorganize paragraphs so the reader can more easily understand the purpose of my essay and so I can more effectively deliver information. Also, Ms. Bradley pointed out that some of the information in my essay seems out of place. To fix this I will need to reconsider what sources I need to use and possibly find more and drop some. Project 2 so far has been slightly harder than project 1. While I have much more interest in my project two topic, the writing process is moving slower than it did last time and this project seems to be requiring more post-conference revisions. The changes I need to make will probably be difficult but the conference gave me a clear idea of what I need to do to drastically improve my paper

[if-only-youknew-me-deactivated2]

MHH 21 & 22

I think by now we all understand how to cite sources. I am not going to lie, I did have a few questions myself at my conference about proper citation of sources. Nevertheless, my gut instinct was right. I appreciate the multitude of resources we have for answering our questions when it comes to citing and being sure we do not plagiarize out of ignorance rather than thievery. However, the repetition gets to me every time. If you do not know how to put quotations around an author’s words and put his/her name in parentheses directly following, where have you been all semester? Actually, where have you been all throughout high school, and for some, even middle school? I have been citing sources ever since seventh grade. I understand that quoting someone means you are using their words and by doing it too much it is no longer your paper. I understand that paraphrasing allows you to rephrase an author and keep the tone of your paper without taking the tone of someone else. I also understand that summarizing is in a sense a shortened paraphrase: you are able to take the author’s idea but are not using his words or sentence structure in any means and are simply condensing that idea into one sentence or even a word. With all of  this, I also understand that in doing each of these, in taking someone else’s words or ideas, I must cite them. They deserve credit for their brilliance. I get it. And though I appreciate all of the examples given to me in the MHH, I would have been just fine with a simple how to list consisting of no more than five pages. But, hey, maybe it is just me. I am happy for everyone who was not annoyed by another redundant informational chapter, and quite frankly, I wish I was in your shoes.  

[mak15k-blog]

I’m definitely in agreement with everything you said. These chapters were a waste of time.

[kylecontrast-deactivated202-blog]

They may have been repetitive and tedious, but it was still really nice to have an example for literally any source you might find.

[across2135-blog]

I agree with what you said about shortening the pages 100% I did, though, find the examples helpful in double checking my work.

[mckenzieelizabeththings-deactiv]

While it was extremely repetitive I’m glad they listed all the types of citations as now it is a good reference point during those long paper writing sessions we are all bound to have in college

[jhm14-blog]

Yea this chapter was repetitive but at least it was not too long. Also, as Kyle mentioned, it has an example for just about any source you mind come across. For me, this chapter will not be very helpful immediately but I expect that I will be thankful for it in the future.