BTS J-Hope Makes a Gorgeous Comeback in Paris… Ranked 1st in Influencer Contribution with Best ‘Media Value’ [The Viewers]
BTS' J-Hope showed off his splendid influence as a Louis Vuitton ambassador.
Recently, Lefty, a platform specializing in influencer marketing, announced the Earned Media Value (EMV) for each brand for the Paris 2025 F/W Men's Fashion Week. EMV refers to media value that is created and shared externally without the company paying for it.
According to Lefty, Louis Vuitton ambassador J-Hope created $6.68 million in media value, ranking first among all influencers for brands participating in this year's Paris Fashion Week.
In particular, the EMV generated through this Louis Vuitton show was 27.84 million dollars (approximately 40.9 billion won), and J-Hope's contribution was an overwhelming 24%. Regarding this, Lefty said, "J-Hope, who returned to Paris Fashion Week after his military service, amplified the digital buzz of the Louis Vuitton show and emphasized his influence on brand awareness by accounting for 24% of the EMV."
Earlier, J-Hope had a splendid performance at the 'Yellow Coin Collection Charity Event' (Le Gala des Pièces Jaunes) held at La Défense Arena in Paris, France on the 23rd of last month (local time). He also overwhelmed the audience with an intense and powerful performance with dancers. The 35,000 audience members who filled the concert hall responded to J-Hope's perfect live and dance with a 'chant-chant' in Korean.
Meanwhile, J-Hope will be embarking on his first solo world tour, 'j-hope Tour HOPE ON THE STAGE'in SEOUL', from February 28th to March 2nd at KSPO DOME in Songpa-gu, Seoul. Starting in Seoul, he will perform 31 times in 15 cities in total, including Brooklyn, Chicago, Mexico City, North America, Manila, Saitama, Singapore, Jakarta, Bangkok, Macau, Taipei, and Osaka. In particular, on April 4th and 6th, he will be the first Korean solo singer to enter BMO Stadium in Los Angeles, USA.
Source: The Viewers
