2012-03-01. M.I.A... Mea Culpa.
Above: Me, out of town, on and off assignment.
Well? I profusely apologize for my absence. I've been neglecting my blogging duties. Truth is, I've been busy busy. And after all was shot and the day was done, I was faced with an acute writer's block.
(What I was doing mostly was posting my little adventures on Instagram - I LOVE INSTAGRAM. If you end up missing me, even just a little bit, then what better way to keep up than to follow me there. My username is @joaocanziani . I promise not to disappoint... There's me, above, on and off assignment, and then below, some outtakes from various latest shoots, and then below that, some instagram pictures "off duty.")
Funnily enough, the year started a little slow that I got a little worried. But folks, the lesson here is that you cannot just sit on your ass and wait for things to happen. You have to make them happen (but you know that!).
So I got a call to shoot a fashion story in Palm Springs at the beginning of February. It wasn't a huge budget but it covered my assistant, some equipment, and my flight. I decided to do it, and take the opportunity to do some portfolio meetings in LA. Oh, and tell the whole world that I was going there, via email communication, and using the wonderful social media methods (they really work, do embrace them, just don't overdo it).
The meetings went great! I brought a couple of very fresh and very fragrant portfolios to ad agencies such as TBWA-Chiat Day, 72 and Sunny, and magazines like The Hollywood Reporter, among others. Then the calls started coming in. For the first time, it seemed, the news that I was in the West Coast was an alluring proposition for photo editors. First, it has a lot to do with building relationships, and even forming friendships if one is of similar sensibilities (which you may very likely be since we're all involved in the wonderful world of photography). Once they love you, and you love them back, they'll follow you wherever you go (it's a continual earning process).
Second (with apologies to LA photographers), I booked myself as a local. Meaning I take care of my travel and my accommodation while in LA. This may seem obvious to some, but it's important - at least to me - to go to great lengths to get the job. If I really want to shoot something, I will do whatever is necessary to shoot it. An editorial feature is an incredible opportunity for exposure, promotion, and putting something fresh in my book.
With one shoot in particular, I found myself weighing things in my head for a moment: I was very willing to fly myself somewhere (from LA) in order to do the shoot, even if the magazine was unwilling to pay for the flights, because the assignment was too good to pass up. Thankfully, I didn't have to do that at the end, but I learned that communicating this keenness was invaluable.
So what was a short work trip to LA turned into a longer trip with visits to San Diego and San Francisco (including more portfolio meetings there and a little day trip to wine country in Sonoma). Then I was back in New York for a day, leaving to Peru for another assignment the following day. By the time I was done, I was absolutely fried. But I loved it loved it all.
I'm back in New York now, available for more.










