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Kaledo Art
shark vs the universe
wallacepolsom
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noise dept.
#extradirty
祝日 / Permanent Vacation
trying on a metaphor
AnasAbdin
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One Nice Bug Per Day
titsay
TVSTRANGERTHINGS
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Stranger Things
taylor price
Game of Thrones Daily
Three Goblin Art
Claire Keane
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@jodiiejode
Branding experiment: WHAT ARE WE BUYING?
A quick experiment whilst researching & developing ideas for my final major project at uni. Taken a highstreet advertisement and turned it Designer.
Does the imagery on the right make the clothing instantly more desirable, taking it from 'thats quite nice' to 'I MUST HAVE THIS' *raises hand*
Do we notice the clothing or the brand?
My shoes are Primarni, my shirt was a bargain... but my typeface is DIOR.
Postcards from Vogue: 100 Iconic Covers
A selection of postcards from the set form the 1940's-50's
Celebration of Lyrics
Folsom Prison Blues - Typographic Postcards challenge
Some typographic postcards I created for our Celebration of lyrics typographic assignment. Theme is minimal, black and white.
We live in a society obsessed with fashion and beauty.
When humans meet someone they do not know, the other person will make a judgement on somebody based on what they are wearing.
Fashions themselves do not magically appear, fashion must be modern. Trends do not create themselves.
You no longer need a level of class to wear couture, just money.
Humans have a natural desire to be up to date.
Fashion allows people to change who they are and how they are seen in society.
Has pop culture changed fashion?
Power dressing - dressing to create confidence and power.
Lecture Notes: Psychoanalysis
How is psychoanalysis used to influence mass culture?
This lecture made me seriously consider my future as a designer. As somebody studying graphic design, a young person and a student, I am constantly aware of pop culture and the things happening around me. I am aware of how graphic design and pop culture has an influence on society and how it can make people feel about themselves.
I love collecting fashion magazines and always buy into the latest celebrity trends, I find my interests in design are directly influenced by modern society.
In the lecture, Jeremy discussed several theories on how advertisements use psychoanalysis to their advantage, how they play with peoples unconscious desires to persuade them into buying into a brand or a product.
One of the theories he spoke about was Lecan's 'Mirror Stage'. The Mirror Stage refers to when a human first looks in a mirror and identifies themselves with what they see. He suggests that the first moment we identify ourselves stays with us, this is when we first become an individual.
Psychoanalysis is about the relation of images to fantasy and pleasure. We are fascinated with images because we recognise ourselves, Lecan proposes that advertising plays on this and the desire of who we want to be.
As designers, are we putting it out there? Are we giving pop culture a platform to take advantage of peoples desires and expectations of themselves? For the first time, I have been able to see the negative influence of pop culture on society, when I am usually blinded by the positive. Is the advert we create a mirror, are we showing or even telling people what they should see when they look in the mirror, causing them to believe they need to change who they really are? Should we be more careful with the images we create? Should they be handled with care?
This lecture caused me to question how I will act in the future, when creating advertisements and other forms of reflection.
Can an advertisement really be successful without playing on peoples desires?
Typographic postcard challenge - Dannii Minogue song titles
Only one colour allowed (not including black and white)
Same font used throughout
Show use of negative space
The sickest alcohol packaging
Image 1.
Packaging by Norwegian designer Daniel Brokstad. Minimal, dark and potent. Possession is a limited edition unholy wine collection, featuring “Evil Demon – Bloody Shiraz”, “Haunting Ghost – Spooky Cabernet” and “Old Witch – Cursed Pinot Noir”.
Image 2.
Packaging by Ricardo Gonzalez, a graphic designer based out of Ottawa ON, Canada. He is responsible for the Art Direction, Design, Printing & Photography of this product. Crystal Head Vodka was launched in 2008 by Dan Aykroyd and John Alexander, both interested in the legend of the 13 crystal skulls.
Image 3.
Arcus’ Black Vodka branding and packaging design centred around simple typography that invites you – the avid vodka aficionado – to fill in the blanks as you go along.
"Remember when we ___ out of control and ___ ended up with two ___. Lights off, but the ___ weekend."
Design by http://anti.as/
2012 mood.
(visual interpretation pages from my development sketchbook)
Project Vogue:
I set myself a challenge of making a set of advertisements that would typically be found inside Vogue magazine.
I chose 10 brands then began my research, flicking through several fashion magazines and searching through online archives to understand how each brand like to present themselves through advertising.
I made note of the colour schemes used and the balance between image and type. Brands like Gucci and Dior favour the darker colours where as other brands such as Ralph Lauren and Chanel like using lighter tones. Brands such as Celine and Chanel use a lot of white space compared to Gucci and YSL.
The images used for Dior, Celine and the front cover were taken from a photo shoot for Pony Step magazine. These images were originally in black and white so I applied colour on photoshop. I changed clothing by either removing brand names and pockets or even changed clothing completely, lightened hair colour and removed shadows and backgrounds.
The advertisements all feature Dannii Minogue, I presented it in a book style folder and gave it to her for her birthday.
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Gucci
Gucci: Final advert
Gucci: Initial research
(above) Image belongs to: Gucci
Source: http://avogueidea.files.wordpress.com/
(above) Image belongs to: Gucci
Source: Gucci
(above) Image belongs to: Gucci
Source: DesignScene.net
(above) Image belongs to: Gucci
Source: Gucci
(above) Image belongs to: Gucci
Source: Fashionadexplorer
Note: Very strong use of blue. Mixture of hot and cold tones, deep saturation and dark shadows. Double page spread image with simple white logo. Strong use of photography focussing on the products.
Before and after:
(top) Image source: Zimbio
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Ralph Lauren
Ralph Lauren: Final advert.
Ralph Lauren: Initial research.
(above) Image belongs to: Ralph Lauren
Source: http://tinypineapple.com/
(above) Image belongs to: Ralph Lauren
Source: http://fashioncopious.typepad.com/
(above) Image screenshot taken from: Ralph Lauren Big Pony Fragrance Collection For Women.
Video advert belongs to: Ralph Lauren
Note: Use of story telling through images, adverts act like a captured moment. Soft colours, images slightly blurred. Dreamy illusion given and the idea of romance and desire is used to sell the product.
Original image: (screenshot)
(above) Image screenshot taken from: Dannii Minogue for Holster. Behind the scenes.
Video belongs to: Holster
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Dolce & Gabbana
Dolce & Gabbana: Final advert
Dolce & Gabbana: Initial research
(above) Image belongs to: Dolce & Gabbana
Source: http://www.dolcegabbana.com/beauty/perfumes/
(above) Image belongs to: Dolce & Gabbana
Source: http://fra.dolcegabbana.com/dg/parfums/
(above) Image belongs to: Dolce & Gabbana
Source: NY Daily News
Note: use of soft creams and golden tones. Double page spread, simple background, image heavy to the left. Simple typography placed with brand logo.
Before and after:
(left) source: Bellasugar behind the scenes at Model Co.
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Chanel
Chanel: Final Advert
Chanel: Initial research
(above) Image belongs to: Chanel
Source: http://musingonbeauty.blogspot.co.uk/
(above) Image belongs to: Chanel
Source: http://www.mimifroufrou.com/
(above) Image belongs to: Chanel
Source: www.fashiongonerogue.com
Note: Pastel colours used, light tones. Colour matching product. Use of white space on double page spread.
Before and after:
(left) source: unknown
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Calvin Klein
Calvin Klein: Final Advert.
Calvin Klein initial research:
Source: http://www.designscene.net/
Note: Use of black and white, simple typography bellow logo. Photography makes up most of the advert.
Before and after:
(left) Image belongs to: Paul Whitfield Photography and Grazia
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Herve Leger
Herve Leger: Final Advert.
Another brand I chose was Herve Leger. The reason I chose this brand is because I know Dannii has worn it a few times, I recognised the dresses because they're so distinctive.
Example of Herge Leger advert:
Source: http://www.designscene.net/
Note: The image is very dark, use of photography with the simple white logo placed in the bottom right corner.
Before and after: progress
Image belongs to: http://www.instylemag.com.au/
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.
Project Vogue: Celine
Celine: Final Advert.
I have chosen the brands and began research into, making note of the use of white space and style of photography used.
The first brand I researched into was Celine, this is an example of one of their existing adverts.
Source: www.Celine.com
Celine tend to use a vast amount of white space in their adverts, with a polaroid style image in the middle of the page. I chose an appropriate image that I felt would work for the brand and manipulated the photograph on photoshop to suit my own work.
(left) source: http://ponystep.com/
Disclaimer: None of the original photography or brand logos used in this project belong to me and no profit was made from this work. I will do my best to credit the owner of photos that do not belong to me or if I do not know this then I will state where I found the image. If i’m unsure of where the image was found or who it belongs to I will label the source as unknown, this means it does not belong to me.