Joely Righteous

Beards, Tattoos and Comms Planning

[helloyoucreatives]

[peterspear]

Strategic planning has become more of a “check the box” exercise than a brutally frank and open confrontation of the facts.

Cynthia Montgomery “How Strategists Should Lead” (via peterspear)

[danisvi]

[joelyrighteous]

Hah! Yes!

[peterspear]

You know what? I don’t blame advertising agencies for creating these “say nothing” ideas. I blame them for not insisting the brands involved make product changes in order to provide ideas that resonate with consumer. That’s what marketing is all about, as differentiated from advertising.

Al Ries “Why Ad Agencies Aren’t Going Away Anytime Soon” (via peterspear)

[joelyrighteous]

Julian Cole and I discussing Sketches, Comms planning and where it lives in agency land.