Joey Ragona

High Performance coach / lifetime entrepreneur shares everything about business & marketing to help you build personal freedom from your business. The EntreprenuerLife podcast dude.

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10 Lessons Learned from Being an Entrepreneur

10 Lessons Learned from Being an Entrepreneur

Here are The Top 10 Lessons Learned From Being an Entrepreneur   1. 80% of everything will fail. 2. Be okay with failing.

Because it’s not a matter of “IF” we fail. It’s a matter of how hard and how fast the failures come. So; we either fail forward, or fail and quit. The choice we make comes down to our core purpose for the business.

3. Have a clear purpose for the business.

If the purpose…

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Are the best lead magnets positive or negative focused?

Are the best lead magnets positive or negative focused?

Michelle asks this about the best lead magnets:

“I appreciate we all have very different avatars. But wondered what the actual experience has been with lead magnets in terms of being negative or positive?

Humans are twice as motivated to avoid loss over gain, so wondering if “3 ways to avoid xyz mistakes is stronger than 3 ways to achieve xyz.

I will be testing this but would love to hear your…

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5 Simple Market Research Tips to Understand What Your Customer Wants

5 Simple Market Research Tips to Understand What Your Customer Wants

Here are a few things I’ve learned about market research, the customer avatar, and customer language from working with so many experts in the field.

Over the last 10 years, I’ve gathered ‘avatar’ and ‘market research’ methods and strategies from Ryan Levesque, to Eben Pagan to Rich Schefren and many more in between…

Here’s a Quick Market Research Checklist 1. Understand the problemyou are…

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the foolproof method to writing copy that sells

the foolproof method to writing amazing copy

Writing copy that sells is not as difficult as it might seem.

Here’s why.

One of my students told me he’s not sold anything yet.

Even though he’s been at it for quite a bit of time.

But somethin’s not connecting with his audience.

So, I asked him about his avatar.

He had the basic answers…

…but when we dug a bit deeper, he said “holy crap, nobody’s EVER asked me this about my avatar.”

The biggest…

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Use this ONE Rule to Write Copy That Sells

Use this ONE Rule to Write Copy That Sells

Do you want to write copy that sells?

Here’s ONE rule to follow:

“make it all about the prospect”

If we don’t focus on the prospect and what they want, we’ll have a very difficult time convincing them to buy anything.

I know you “know” this.

The question is, are you PRACTICING this rule?

Here’s why I’m asking.

Both of us see a lot of marketing and advertising that builds the company (and/or…

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The Simple Way for Writing Copy That Works

The Simple Way for Writing Copy That Works

Are you using penny or dollar words when you’re writing copy?

Here’s why I’m asking.

You might be wasting space using “1-cent” words.

1-cent words are fillers.

In most cases, when I’m doing an audit on client’s, the filler words are usually buried in run-on sentences.

So, here’s what I suggest to every client writing copy;

“Get to the point”

In a minute, I’ll give you a few examples of how to…

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Which email marketing platform is best for tagging and automation?

Which email marketing platform is best for tagging and automation?

Got this question asked: Which email marketing platform has the best options for tagging and automation?

Here’s my answer:

Depending on what you want to accomplish. “tagging” is the beginning of automation.

Because “tagging” means more than just putting people onto a ‘list.’

I work with many clients and have access to almost every email marketing platform out there.

There are pros and…

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marketing strategies hidden in plain sight

marketing strategies hidden in plain sight

Marketing strategies are everywhere. 

In this case, she could have served us crickets for all I care.

Well, OK, that’s exaggerating.

But there are marketing strategies to learn from our restaurant experience last night.

Let me set the scene:

We went out to dinner for my daughter’s 15th birthday.

She loves a particular restaurant. And, she loves sitting on the top patio.

So,…

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how many businesses fail

[NEW POST] how many businesses fail - it's not what you think

The reason how many businesses fail is counter-intuitive.

As soon as you get this though, your business will ca$h-in.

Ready?

Mistakes are Mandatory.

That is, if you want massive success.

For every entrepreneur I meet who isn’t afraid of making mistakes, there are 99 others that let fear control their day.

I can’t do anything for the 99%.

But the one percent? It’s the ace in…

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How to sell products online

How to sell products online

This is a big one; how to sell products online.

When you get it, your business changes forever.

Here it is:

“What we are actually selling is the outcome another person wants – the benefit – the feeling”

Eben Pagan taught me that in 2011.

Since that time, all I’ve focused on in my marketing is how to communicate the:

Benefit

Feeling

Measurable Outcome

  I’m obsessed about knowing exactly what my…

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Just The Hottest Facebook Ads Strategy I've Ever Learned

Just The Hottest Facebook Ads Strategy I’ve Ever Learned

Let me spill the beans about this Facebook Ads strategy I learned about from my mentor Frank Kern…

One of my clients asked if the Facebook video marketing I’m doing would work for them.

I said “dude, this strategy is the BEST thing to come along since sliced bread. If you don’t do it, I might have to fire you 😉

LOL

Because this is a HUGE opportunity”

Here’s why

Facebook is moving to a video-based…

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How to Persuade People and Influence Them To Buy

How to Persuade People and Influence Them To Buy

When someone asks me how to persuade people so they can influence them to buy more stuff…

I always give a simple answer.

Ready?

Here’s how to persuade people:

Transparency.

And hold on to your hat; that means “be you.”

Go figure.

How many times have you met or even saw someone on a stage or something that you know is trying too hard to “win you over”?

Have you ever met someone who, for some odd…

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Business Advice from George Costanza

Business Advice from George Costanza

Some of the best business advice we’ll ever get comes from the least likely source.

This one comes from my man George Costanza.

If you’re a Seinfeld fan like I am, you’ll immediately recognize it.

“Do the opposite”

It’s not actual “business advice”, but I like thinking outside the box.

Let me explain.

In this particular Seinfeld episode, Jerry tells George to “do the opposite”. Because nothing is…

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Email Campaign Case Study: How to Avoid These Mistakes

Email Campaign Case Study: How to Avoid These Mistakes

OK, this email campaign case study is gonna be a total RANT.

Because in this day and age of email marketing, there’s just NO EXCUSE.

If you’re a real estate agent, LISTEN CLOSELY.

If you’re not a real estate agent – LISTEN EVEN CLOSER –

Because you will learn how the real estate agent industry drops the ball in the marketing EVERY DAY.

To demonstrate this email campaign:

Let’s take a look at this…

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Product Launch Strategy: Do less, earn more - FASTER!

Product Launch Strategy: Do less, earn more – FASTER!

One dude is spillin’ the dirt diary about his product launch strategy on our coaching call yesterday.

He spent the last 2 months building out a huge marketing funnel.

And now, with the latest Facebook Intent marketing strategy (I’ve been talking about lately)…

…he’s about to pull the plug on all the work he did.

Here’s why I’m telling you this.

You DON’T need everything in place before…

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What makes an effective Facebook Ad?

What makes an effective Facebook Ad?

This week, a client asked me about writing an effective Facebook Ad.   So I thought the tip I shared with her would help you out too.   Before unveiling what makes Facebook Ads effective, I told her the top mistakes that so many people do. Those mistakes also make Facebook ads (or ANY ad for that matter) ineffective.   Here they are:   Any Facebook ad that starts with:   –…

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How to Handle Objections in Real Estate

[NEW POST] How to Handle Objections in Real Estate #raisingcapital #realestateinvestors

If you think always hearing a “no” from a potential joint venture investor is totally deflating… This will change your perspective. I’m about to show you how objections are actually a GOOD thing. In all the joint venture training I do, one of the biggest challenges people have, is they always hear the “same ‘ol excuses.” Here’s Why Those Repeating Objections Are Good. When you hear the same…

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