Designer Insights

My name is Jordan A. Kauffman and I'm an MFA candidate in #VisualCommunicationDesign @KentState. I'm a designer with a passion for education, design for the social good, and social entrepreneurship.

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PSA: Open Defecation

Final Video

PSA in the environment – Public Restrooms

Images from my process

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Blog #3 c

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Blog #3 B

A few more inspiring motion graphic PSAs from my research for the final project.

Care to Click Infographic Motion Video – interesting articulation and movement of the girl carrying water to her village. Very nice transitions when the typography appears throughout the piece.

Global Health Workers Alliance – “Imagine...” Another interesting take on articulating simple figures. This video is not as well refined as the Care to Click piece but showcases a different way of doing this type of motion piece.

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Blog Post #3

A really interesting kinetic typography solution to a humorous health public service announcement. This could be one direction for the final project using typography instead of illustration.

This example takes the opposite approach to kinetic typography with all illustration. The interesting thing about this video is that the individual characters bodies aren’t articulated like other animated videos but instead these illustrations have a rapid stop motion type feel to it.

Another great video from the talented people at IDEO.org. This one is a little different stylistically compared to the previous example as this example utilizes more articulated animation. This video also has a little more of a comic or graphic novel style to it especially in the typography and the line strokes.

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Exploring random organic shape as pattern, when I'm not writing my #thesis. #Experiment #sketchbook #lettering (at LightBox - Goshen)

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In class exercise focused on using sound in motion design. This is the second of two videos using this same track of running water.

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In class exercise with audio to animation that showcases discord between audio and image.

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Final version of the exercise 2 infographic motion design.

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#MotionDesign test for exercise 2. In this test the focus is more on the actual statistics rather than focuses on all the information at once.

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A test of the car filling up the mile bar for my Exercise 2 motion infographic.

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Process Sketches for exercise 2 in motion design. This video is about all the data I’m racking up driving from Northern Indiana to Kent, Ohio every week. 

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A quick little Adobe After Effects experiment using type and a few simple motion patterns to create a trailer for the book, Made to Stick by Chip and Dan Heath. If you haven’t read it already you should head to your local library or brick-n-mortar book store and pick it up.

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Blog Post #2

I took a look at a few different tutorials that focused on kinetic typography using the camera tool in Adobe After Effects. The first tutorial (Basic Typography and Motion Graphics) was interesting but it got a little long towards the end. I originally thought that this tutorial was going to show how to rotate text, which it didn’t, so I went looking for another tutorial. The second tutorial (How to Kinetic Typography Tutorial) was much more interesting. This tutorial was a little harder to follow due to the heavy accent of the narrator but after a minute or two I was able to catch on. This tutorial covers the rotation and motion you typically see when you search for kinetic typography videos on Vimeo or Youtube. 

The animated .gif below is what I created while watching these two tutorials. This piece goes with the song “We are Young” by FUN.

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I’m really inspired by the #MotionGraphics in Ava DuVernay’s thought provoking documentary, 13th, which you can find on Netflix. This trailer has multiple examples of successful moving typography. Specifically the rhythm/pacing from the XIII to the FREEDOM that turns into a flock of birds,  the public enemy section, and the metal bars section. Through out the video the designers took great care in crafting graphics and typography that fits the mood of the subject matter. The rhythm/pacing is also well thought out and executed. Elastic did a fantastic job on this.