The Big Project: Creating the Work You Need to Create
Week 11: Visual Design: Branding and Identity
This week I accomplished A LOT! Here are the highlights:
Continued learning Adobe XD to create prototypes.
Continued work on creating and refining my Proof of Concept for my 3 main task flows.
Conducted 4 in-person Paper Prototype Tests.
Conducted 3 online Paper Prototype Tests.
Implemented changes from my prototype test results & feedback.
Made several revisions to my project slide show presentation.
Re-ordered my project slides.
Continued to deepen my research on AR apps.
Participated in my classmates paper prototype tests and provided feedback.
Adobe XD
I am absolutely loving Adobe XD to create user experiences! I watched several tutorials to learn the program, its features, and workflow. It will definitively be my go-to for creating wire-frames and mock-ups!
This is an example of one of my wire-frames made in Adobe XD:
I have not had a chance to turn my prototype into a clickable file that I can send out for testing. That is what I plan to do next and I am so excited to play around with that feature!
Proof of Concept This week I continued to work on this. I designed and re-designed wire-frames and created a presentation that included user touch points, audio scripts, screen names, walk-through numbers, and test descriptions to show key elements/interactions on the screen.
I felt I needed to take more time to research current AR apps on the market and how they approached the user interface. It is evident that AR is still very new since there aren't that many apps on the market yet compared to other apps that have saccherated markets. This is a good and bad thing. It’s good in the sense that I get to be part of pioneer the technology’s application development. Its bad because there aren't many examples to look to for reference.
However, I did find an AR project app that I really liked! This led me to do more research on the project itself, which led me to do more research on the project’s artist, Larim Ben Kheifa, and the production team’s that helped produced it. AMAZING!
The project is called ”The Enemy.” I love the cinematic approach that was used to create the AR app. It is a source of inspiration for AR in my design.
The Enemy was created by several production teams and had extensive financial baking. Which lead me to start thinking about the production scope and costs for my project-which is good!
More information about the project can be found on the project’s website: http://theenemyishere.org
The Enemy app can be downloaded on the app store here: https://apps.apple.com/ca/app/the-enemy/id1214485110
You should give it a try! It’s pretty cool!
Main Task Flows I completed the Proof of Concept fro my 3 main task flows. I created all of the wire-frame mock-ups in Adobe XD, then imported them into Adobe InDesign for presentation.
Paper Prototype Testing I created paper prototypes for each task flow sequence, a moderator task sheet for each, and 3 A//B tests. I conducted 4 in-person tests, each taking an hour hour to complete.
My participants provided great feedback that helped me to improve my designs and flows. I video recorded each test session so that I can review the process and make improvements.
I also received valuable feedback from three of my classmates who completed the testing as well. I implemented several changes and revisions with the feedback and results from all of the test. The process is definitely very valuable.
Project Slideshow Presentation Revision& Re-ordering I created Master Slides for all of the slides. I updated the Table of Contents slide and added it back into the presentation. I clarified the Abstract slide and added these new slides: Proof of Concept slide, Paper Prototype Test slide (since this was not in my last assignment), The Awakened App slide. I also removed the card sort slides and the story board slide.
I found a great app for making my A/B Test Results charts. It’s called Visme. Check it out here: https://www.visme.co/chart-maker
All in all, it was a SUPER BUY week, with many late nights-if not all late nights! But well worth the hard work and lack of sleep. I feel like I am getting to know my project better and I am still very excited about it!
Next week, I plan to further refine aspects of my presentation. I will work on the audio presentation of my project and practice recording how I will present it.
Until then, hope you have a beautiful week!









