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Things you should know before applying for PR job

Working with seasoned professionals in the world of Media and Public Relations is what every Media and Communications student aspires for. Today, every business entity wants to directly communicate with its target audiences through earned media. Earned media is the prime choice because the mediums like newspaper, magazines, news reports, and TV interviews are trusted by the common people. Unlike blogs or websites, these mediums cannot be owned by the business organizations as they only feature the stories which are in favor of the common people.

In this landscape, PR agencies in Delhi have occupied a considerable space for themselves as they bridge the gap between the businesses and earned media. The great popularity of news media and PR companies amongst the businesses has created huge requirements for PR professionals in Delhi and other metro cities in the country. And for job aspirants, the PR industry never falls short of the learning experience and growth opportunities. If you are also a job-seeker in the PR industry, you should very well know the four things before you apply to positions for PR professionals in Delhi in any PR company.

1.    PR writing test can be tough to clear.

While the job of a PR person does not necessarily include writing press releases or articles for the clients, it does require strong writing skills. In fact, most of the PR companies in Delhi made writing test one of the milestones in their process of recruitment. Interviewers may ask you to write a short pre-event or post-event release on any subject or a pitch-note. For you being a newbie, knowing how to write is intimidating. That’s why, a careful research, study, and practice in writing for PR clients is recommended.  

2.    Spoken English & Written English is a pre-requisite.

When you are working in one of the repute PR firms in Delhi, you will have to talk to clients, go for meetings, media interactions, and conferences where the English language becomes the primary and sole mode of communication. Also, knowing written English is a must for you as you will be required to send client boilerplates & pitch-notes to the journalists, update clients about the progress about the project, etc. Therefore, you should be fluent in spoken English and an expert in writing.

3.    Time runs quick and short.

That’s the eternal truth. The plates of PR companies in Delhi always remain full of clients and journalists. Time is a valuable thing for them which they cannot afford to waste—not even a minute, you know. Every PR person must learn how to write a press release in 20 minutes and how to convince the journalists about the client’s story in 5! Therefore, learn to be quicker at work and should know the tricks and techniques to save every second of a minute.

With these tips, we hope you get an idea of what skills you need to work on if you are dying to get employed in one of the best PR companies in Delhi. Wish you a good luck!

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When PR & Digital Marketing Combines, Your Business Rises Sky-high?

Haven’t we all heard that PR is not marketing, and Digital Marketing is not PR? True that! But what sets them apart? Both have similar goals- the enhancement of brand's overall visibility which will impact its revenue. It’s, of course, the medium or practices of the two that keep them distinct and distant. While PR works on earned media to get unpaid press & media coverage, digital marketing uses all three- earned, owned, and paid media to sell the products and services. To be more succinct, PR practices are useful in brand building and brand positioning; the Digital Marketing practices are effective in obtaining the business leads.

If you own a startup business or a mid-size, why not combine both PR & Digital Marketing to get best of both worlds for your business as well as customers? Suppose you are going to organize a mega-event of new entrepreneurs which will be attended by all industry newbies or veterans for storming ideas & strategies. To make this event a success, you will need more attendees and the press coverage in a newspaper or online media.

Will digital marketing be able to give it you all? By running paid campaigns on social media or creating a specific landing page for this event calling for participants won’t be much effective unless journalists talk about it. Press releases written by journalists for this event when published in newspapers or online media portals will subject your event to large audience base. Perhaps, your event is very industry-specific, but it may interest the influencers in other industries also. Won’t it add 5 stars to your event?

Let’s take another example; you wrote an outstanding PR pitch to journalists for covering the same event. As it has become a universal truth now that journalists are extremely busy reporters who do not have time to respond to all pitches, yours may go overlooked. However, journalists are active on social media channels such as LinkedIn and Twitter. Using the hashtag #journorequest, they post requirements for stories or case studies they like to feature. If your social media executive is very active on Twitter, he can easily grab the deal for you. All you need to do is track (not spy) the journalists’ social media activities and you might bump on an easy to cater requirement.

Another thing in common between the two divisions, that is, Public Relations and digital marketing is that both involve guest blogging. In digital marketing, guest blogging is done for link acquisition purposes whereas the article submission to online media is done for profile screening. The first one increases the inbound links to improve search engine rankings of a brand website, and the latter increases the visibility of the brand itself. Hence, the PR & DM efforts combined will double your business success.

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Why Video Content Should Be At the Heart of Your Digital Marketing Campaign?

The way people consume the content is changing. They no longer are interested in reading the extensive articles or looking at plain demographics unless there is really important stuff embedded in them. Meanwhile, online videos are leading the businesses to not only attract viewers but also converting them into customers. These catch the attention of the viewer, trigger their emotional purpose, feed their curiosity, and answer to their queries in a fraction of minutes.

If you own a social media agency in Delhi, you better know the supremacy of the online video content. More than 74% of the audience on social media clicks a video ad if the thumbnail stimulates their sense in first five seconds. Preferably, the online video content or video ad should be a cornerstone for each of your digital marketing campaign.

Here’s why:

1.      Video ads are not meant only to let the viewer watch and enjoy your content, but to make him a part of it. The involvement of a user in video ad help in brand recall, which is useful to you for your long-term goal.

2.      A video and delivers better results in lead-generation and conversion if compared to the other content type such as an article or an infographic. Video is dynamic, creative, and acts as a stimulant to the “lean-forward mode” of the viewer. It means the viewer is consuming the content more attentively.

3.      Video content is more than a boon not only for the social media but also the private organizations which offer SEO services in Delhi.  The video content used for SEO purposes drives user engagement as well as help you achieve the higher ranking in search engine results.

4.      Brand integrations with Youtubers or the other media influencers through the means of videos strengthen the brand presence in both online and offline market. A video ad featuring an influencer would create a huge viewer base and increase the lead-generation prospects. Isn’t it better than the textual content?

Almost all of the social media companies in Delhi have adapted themselves with video content creation and distribution and start bidding on it for winning their clients. And with the pros discussed above, every digital marketer should include the video marketing in his plan of action for magnificent results.

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WHAT TRANSLATION AGENCIES WANT FROM TRANSLATORS

Translation is not simply word to word conversion from one language to another. Effective translation is conveying the essence, the meaning, the thoughts, feelings, and ideas without anything being lost in the process. Imagine a world where there are plentiful of languages but nobody can speak the second language. A world where the language sounds as an alien to others and the culture remains inert. Communication plays a vital role in sustaining vigorous relationships. In order to understand each other well, we need to get acquainted with the non-natives and their languages.

Keeping all these factors in mind, Translation agencies work for global and large companies in the business world. That’s why Translation is emerging as one of the fastest growing service industries in the present times. There are ample of job opportunities for the translators who have commendable language translation skills in Chinese, French, German, Portuguese, Korean, Japanese, and of course, English which is the language of the business world in the 21st century.  

The scope of services in the industry includes:

·         Translation

·         Editing for authors: author editing

·         Editing for publishers, e.g. copy editing, proofreading (including CAR), developmental editing

·         Language interpretation

·         Language education

·         Computer-assisted translation tools development

·         Terminology extraction

·         Language localisation

Language translation services are an inevitable requirement to communicate with your target audience, especially customers with different culture and language. You need to communicate in the native language of the target audience to communicate effectively and achieve your objective. Best translation agencies in India bridge the language and cultural gap through accurate and reliable translation of your content.

The translation service companies in India are also a premier provider of professional Translation and Localization services in more than 1200 language pairs around the world, including many rare languages. The organisations accept your source document in any format (website, printed materials, prepress files, multimedia presentation, software GUI, etc.) and deliver translated documents back in the same format. The team of professionals in various domains including graphic designing, website designing, publishing and pre-press activities, multimedia specialists, software, and server engineers enables to work with your content in any format.

Clients can be anyone anywhere because of globalisation. Now we trade all over the globe so the scope is huge. Movie dubbing to board meetings everyone needs translation agency, whosoever is dealing with inter-culture and inter-regional people. So, as long as the world is divided by language, translation industry would keep on growing continually and profitably.

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Estimating the translation costs with the CCM formula

Cash is the fuel essential for the very existence of any business organization. And, to flow in cash in the business it’s necessary to know the adequate cost of services prevailing in the industry. In the case of translation business deriving the cost of translation services is primarily dependant on variables like the word count, text and graphic adjustments, level of urgency and the language pair involved. But precisely talking the translation costs are derived from the CCM formula i.e., Commonness, Complexity and Monetary aspects of the languages in concern. Let’s dig in deep and understand what all is included in each of these elements of the CCM formula.

Commonness of the language

 It all starts with contemplating how common or rare the concerned language is. If there are many sources available to provide the translation services then keeping the cost high is of no good as it will bring in no customer to ask for your services. But in case there is some rare language at the translation desk, then automatically the fees will go high and even the people asking for it won’t make much fuss about the amount. Whatever is the language pair, the quality and the timely delivery of the translation services is what enables translation agencies in Delhi & around the world to notch up their service cost.

Complexity of the translation

With complexity, we meant the years of study and practice required to ace the language that is much higher than the other ones. Dutch, German, Japanese and Chinese language translation falls under this category and therefore has higher prices per translated words as compared to the others. The simpler is the learning process of the language, lower becomes its price per word and vice versa. Whenever one goes for any of the complex foreign or regional languages, then they should better keep a close check at the quality criteria as there are more chances of silly mistakes that can end up ruining up the whole thing.

Monetary aspects

One more issue that greatly influences the translation costs is the type of monetary exchange that a country can have. Nations with strong economy backup have a higher cost of living than the rest of the world hence, the translation of these languages is costlier than the others. Norwegian, Danish and Swedish translations are clearly the part of this category and are considered the most expensive languages of Europe.

The above-mentioned factors give us the basic idea of the budget that would be needed for the translation project. To get the accurate cost these factors need to be balanced out together as a whole.

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Translation to transcend geographies and excel in business

With the whirling of globalization, every small and large organizations want to have a footprint in an international market. They are trying to expand their horizon. In the global world, opportunities are growing faster and barriers that demarcate various nations are losing their grip thereby the world is becoming even more connected. Companies are taking advantage of opportunities to go beyond domestic borders. Having a presence in the competitive international market not only helps in generating great revenue but also increases credibility, widens company’s consumer base, enhances the brand reputation, provides myriad of opportunities, helps the companies to develop at a faster rate and much more.

Communication plays a prominent role in introducing a company at global scale.  Thus, to have an efficacious communication, an organization needs a professional translator who can communicate genuine messages and helps in eradicating language barriers. Hiring a professional translator will help an organization to achieve a plethora of benefits.

Professional translators have a deep and profound knowledge of different culture and languages. They listen, grasp, and absorb the source language. They are very well acquainted with grammar, history, and ideology of different languages and cultures.

There are innumerable benefits of translation that leads to a greater success of the business. Some of them are as follows:

Builds Credibility

Translation helps in building credibility. Professional translators share accurate and genuine messages. They deliver an efficacious message that increases the customers’ trust and confidence.

Widens Market Share

Professional translators help in increasing client base by introducing new markets. They create an effective communication between an organization and her clients by offering products and services in their native language. Thereby attracts overseas consumers and increases the sales of an organization.

Effective Communication

Professional translators communicate more effectively with employees and consumers. An effective and efficacious communication avoids misunderstandings, improves customer satisfaction, ensures consumer retention and increases sales.  

People like to procure the products which converse in their native language as it develops authenticity and reliability. Professional language translators provide authentic, real and actual information which helps in escalating the growth of the business. Strong and effective communication is essential to have a successful business. If an organization wants to accomplish favorable outcome then they must hire a professional translator who has a profound and proficient knowledge of different languages. Consequently, he will break the language barriers and will help an organization to have a footprint in the global market which will increase the overall revenue and substantial nature of an organization.

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Make your website multi-lingual to enhance profitability

Businesses which are unable to communicate clearly with their target audience cannot sustain the market competition. A multi-lingual website will be a great initiative in this regard.  

Businesses are reinventing their communication approach to sustain in the cut-throat global competition. Internet which is considered as the most effective communication medium to interact with potential customers due to its vast reach, the success of a brand cannot be expected unless it is brilliantly present in the web world and the website of the company plays a very crucial role in this regard. The website is a platform where businesses can invite zillion of people and can later convert these prospects into highly satisfied customers.

Websites provide identity to a firm, inform target audience about products and services, educate people about the market, improves the image of a brand and even decides the fate of an organisation. Whenever we want to purchase a product or hire some services then we always visit the websites of different companies to collect relevant information. Alike the packaging of a product always attract the customers and play a vital role in changing their purchase decisions, websites play a similar role in changing the mindset of the people about a company or brand. Content and design of the websites compel visitors to stay and explore all the pages. Interactive, relevant, interesting and original content not only improves the ranking of a website on Google and other search engines but a good website content always leaves positive impressions on the minds of visitors.

Usually, English is known as the language of the virtual world but businesses cannot ignore that majority of people are not comfortable in English, both in India and rest of the world. Therefore, smart entrepreneurs and successful businesses always prefer to make their websites in multiple languages, this way they can entice a large number of Non-English speaking people in different parts of the world. People feel more comfortable in their native language then a foreign language, besides a communication in the familiar language also removes various barriers which may change the meanings and context of a particular message.      

Smart businesses always believe in simplifying their websites which are visited by thousands of people daily. Therefore, sharing content in more than one language is not only demand of the people but it is the present and most urgent need of the modern businesses. Understanding and anticipating the problems of companies which are not multi-lingual on their websites many reputed translation agencies in India are equipping the organisations with multi-languages website content.

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Get multi-lingual to make your website more customer-friendly

The knowledge of English certainly makes a person eligible to communicate with several communities round the globe and be a part of the global workforce. But what most businesses forget is that it is the localized version of their website, products and services that the customers relate more to. The owners might be avoiding the thought of getting localized to get saved from the cost of translation but this is keeping them void of many international customers. Simply put while saving the cost of translation businesses are ending up messing the whole lot of customer opportunities available online.  Even several statistics, with Common Sense Advisory being the most prominent one indicate that around 70% of Internet users prefer reading product descriptions in their native languages before taking any important purchasing decision.

Most of the companies don’t prefer the job of translating into other languages like French, German, Portuguese, and many more as either they are not aware of where to start from or are stuck with deciding the localization project cost. Part of the issue may be that companies don’t know where to start or what a localization project will cost.

Little to invest for a whole lot of better returns

At the very first place, companies don’t prefer spending too much on translation services, but once the investments have been made and the returns start arriving, budget is no more an issue to be restricted on. It is found that a typical investment in translation services generally starts with a budget less than 1 per cent of the total investment made in R&D or marketing. This is surely not a bad deal when stats reveal that localization boosted the revenue of companies much faster than their competitors who were just sticking to the Basic English website.  There is this Israeli e-retailer firm named Under.me that got German language translation of its website, this boosted the customer conversion rate in Germany from 1 percent to 2 percent. The French language translation of the same website raised the customer conversion rate from 0.67 percent to 1 per cent.

Get into researching before starting  

Given the world coming close with the power of Internet and all demanding the content in tehur native language- there’s a definite proof that there’s a great market open for localized websites and collateral.  Several case studies are available in the market to guide the businesses how adequate translations can adequately increase sales in target markets.  But to make translation costs a beneficial investment one needs to be well prepared with some research work which includes finding answers to the questions like where are the target customers? What channels will best connect the business to them? What’s needed to make a significant push across those channels? It’s also important for the companies to have a good knowledge about the annual planning, budgeting and opportunities abroad before embarking on a localization project.

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Translate Your Growth in Absolute Harmony

Although it’s not fair, a majority of people in the world earns success from their words rather than works. Your words are your identity as well as your reputation and the most useful constituents of your image. But, when they got distorted due to the communication barriers things go out of your control. Incorrect translation is one of the worst communication barriers that ruthlessly change your message through an inappropriate selection of words. That’s why Translation is one of the most favoured industries by the multinational organisations across the world. As the world is shrinking the domain of translation and interpretation agencies is expanding with the contracted world. BRICS countries are the most potential economic powers of the world where we can find different colours, values and cultures, to support one culture with the other we need to understand their languages and their strategies to achieve their social and economic growth.

Businesses run on the sensibility of entrepreneurs and market sentiments and machine translation lacks both, secondly machine made translation cannot sense the mood of a business counterpart, can't translate the exact business terms and it has no soul which connect one to other. Businesses demands perfection, right anticipation and true interpretation and none can expect these attributes in a translation made by mundane software and this is all possible only by a smart and sensible language expert, from a professional language translator or interpreter.

The world economy is intertwined; even the super economies are dependent on other countries in one way or the other. If the US has the technology, then China manufacturing facilities and India has managers to administer the processes. To achieve their business goals none is ready to embrace a single language for all communication needs, but it is not a problem at all as interpretation and translation agencies

are ready to fill this gap. Hence, the growth of world economy lies in the growth of translation/interpretation industry, lest conflict will rule over solidarity.

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We are not just another communications agency; we are an agency that can make a change. We earn attention that leads to action. Leveraging our deep knowledge, expertise and futuristic thinking abilities, we create conversations that keep people engaged. In this fast changing world where the market is filled with noise, we equip you with the strength of being heard and the power to convince.

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Top PR Agencies in Delhi, Call @8527316767 The Yellow Coin Communication is a best PR Agency in Delhi, India. This PR Company offers Public Relations Services that the best PR firm in Delhi may provide.

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Top PR Agencies in Delhi, Call @8527316767 The Yellow Coin Communication is a best PR Agency in Delhi, India. This PR Company offers Public Relations Services that the best PR firm in Delhi may provide.

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